About
We’re here to make great design accessible and delightful for everyone
We believe anyone can make their business, side hustle, or passion project look beautiful — even if they’re not a designer. As an AI-powered graphic design company, we’re automating design processes without taking away the creativity, vision, and fun that goes into building a brand identity.
Our story
Dawson Whitfield spent over a decade designing hundreds of logos for clients, but grew tired of the back-and-forth changes required to finalize a design. Knowing that millions of people start a business every year, he launched Looka (formerly Logojoy) in November 2016 to empower anyone to get great design quickly, at a price they could afford.
Dawson turned to machine learning to streamline the design process, working with CTO Andrew B. Martin to expand the technology. Since launching, the logo maker has served more than 20 million people in 188 countries, generating over 10 billion custom logos and helping thousands of businesses get the branding assets they need to succeed.
Meet the founder
Dawson Whitfield, CEO
Dawson launched Looka (formerly Logojoy) in 2016, after a decade of working as a designer. He’s responsible for leading the company’s growth and executing its vision of using technology to enable businesses to tell their stories authentically through accessible branding.
Meet the team
Erin Letson
Senior Product Marketing Manager
Kiah Quirion
Customer Success Lead
Andrew B. Martin
Chief Technical Officer
Rachel Roberts
Community Manager
Andre Neves
Customer Success Manager
Christine Glossop
SEO Manager
Annisha Lashand
Senior Content Marketing Manager
Matthew Sison
Growth Manager
We’re located in the heart of Toronto, Canada
116 Spadina Ave, Suite 400, Toronto, ON M5V 2K6
Get started today!
Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.