The 31 Best Serif Fonts of 2024

Serif fonts are the perfect choice for building a brand with a combined sense of authority and elegance.

The right type of font can make your business stand out from the competition, so we’ve compiled a list of the best serif fonts of 2024 to help you find the perfect match! We’ll also cover popular serif fonts, logo examples, and tips on how to design your own serif logo.

Let’s dive in!

What is a serif font?

Serif fonts have small decorative flicks at the ends of each stroke, mimicking a quill or pen. They originated in the mid-1800s and have stayed popular because of their readability and visually appealing form.

Magazines, books, newspapers, and most long-form print formats use serif fonts. They’ve taken a backseat to sans serifs on the web, but putting them together as a font pair is a total win!

Most popular serif fonts

The most popular serif fonts are Times New Roman, Georgia, Garamond, and Didot (to name a few). These fonts are often pre-installed on computers, making them an easy default choice.

Famous brands with serif font logos

Brands that use serifs are perceived as traditional, established, and trustworthy by viewers. Take a look at some famous brands with serif font logos below!

While some companies have redesigned their logos using a more contemporary-looking sans serif, many have chosen to stay the course of the traditional serif as it conveys a timeless and sophisticated sense of style.

You won’t see Tesla using a serif font, but Tiffany & Co always will!

How to use a serif font

Serifs suit some industries more than others. Think of the perception you want to set when choosing your font. Are you aiming for futuristic, and current? Or are you hoping to recall an old-world sense of class?

Serif fonts are great for the following industries:

• Consulting
• Fashion
• Beauty
• Law
• Interior design
• Journalism
• Finance

If your business is in an innovative industry, modern sans serif fonts might be a better option.

Do’s and don’ts of using a serif font

Here are some do’s and don’t for using a serif font in your brand:

The best serif fonts of 2024

Let’s take a look at the most popular serif fonts for 2024!

1. Ringift

Modern serif fonts like Ringift strike a balance between the stern look of sharp serifs and the elegant flow of winding ligatures. It’s a stunning font for classic restaurants, menu design, and product branding. Designed by Gholib Tammami in 2024.

2. Kinta

Kinta is a serif typeface that uses white space to create an airy look. It takes up space without overwhelming the design! It’s a great standalone font for logo design in consulting and law. It can be paired with a sans serif font slogan to create the ultimate modern look. Released by Gholib Tammami in 2024.

3. Mafins

Old style serif fonts like Mafins allude to a mid-century modern aesthetic. It strikes the perfect balance between structure and organic shape. Released by Nathatype in December 2022.

4. Restrain

Restrain has serif letterforms that create a dreamy look. It features wide open apertures, thin strokes, and long flowing serifs. It works well for brands that want a whispy and elegant look. Released by Sohel Studio in 2024.

5. Bile

Bile is a serif font with a sense of grace and balance. is a great font for cosmetic and fashion brands, as well as editorial use. It would pair well with a sans serif font in brand identities and magazine settings. Designed by Sohel Studio in 2024.

6. Monalista

Popular serif fonts like Monalista are bold and elegant, making them perfect for personal branding and logo design. The varying strokes add a stencil-like look to the letterforms, and the sharp serifs paired with curvy letter shapes add an irresistible look.  Released in December 2022 by Gloriatype.

7. Largest

Slab serif fonts are great for digital designs that need to stand out and make a solid impression. Largest is wide, thick, and teeming with obnoxious curves. Its hollow apertures accentuate the thick strokes and give it a retro vibe with its funky shapes and angles.

8. Monarque

Monargue has a royal quality to it, with classy thin strokes, upright alignment, and razor-sharp elongated serifs. Serif styles inspired by a printing press have an authoritative look to them and add a sense of tradition and professionalism to designs. Designed by The Paper Town in December 2022.

9. Chicago Makers

Chicago Makers has a distinct appeal made for logos, banners, and social media promotions. With varying weights and a modern vibe, this serif font is built to stand out. Designed by Din Studio.

10. Bosca

Bosca is an elegant serif with the flexibility to pull off both modern and conservative designs. We see this font all over Pinterest! Designed by Larin Type Co, it’s perfect for headings and branding that need a touch of sophistication.

11. EB Garamond

Hailing from the original Garamond designed in the 1500s (that’s old!), EB Garamond adds a truly timeless touch to any brand. This version of Garamond was developed by Georg Duffner.

12. Mirador

Neoclassical fonts like Mirador add an edge to the elegance of traditional serif typeface. Designed by Rene Bieder in 2015, it has a unique take on high-contrast typography.

13. Elgraine

Where classic style with a modern touch intersect, you’ll find Elgraine – an expressive and bulky font made for beautiful branding. Elgraine was designed by Nasir Udin and has an extended character set that supports over 200 languages!

14. Zin Display

Zin Display demands attention through razor-sharp terminals and tails. Designed by CarnokyType, It’s an exciting serif font that’s striking yet easy to read.

15. Tempios Fine

Tiempos Fine has a balance of sharp serifs and soft curves. It was designed by the Klim Type Foundry and is suitable for editorial print due to its large headings and easy-to-read body text.

16. Hacky

Hackey is a multifaceted font that can be used in both timeless and innovative cases. Both luxurious and contemporary, it adds a modern twist to classic serif fonts. Designed by madeDeduk, it’s packed with unique features!

17. Bodoni*

Bodoni is a classic example of a perfectly refined typeface. It’s a good serif font for body text and long-form print. Bodoni* is a remake of the original Bodoni typeface and was designed by Indestructible Type.

18. Ogg

A font inspired by calligraphy, Ogg has a unique mix of elements that make it a choice for new-age brands. It was released by Sharp Type and has 5 weights and 10 total fonts to work with!

19. Pacho

Striking and special, the Pacho serif font is made for standing out. Pacho was designed by madeDeduk and has 9 weights.

20. Laviossa

Laviossa is an elegant yet striking design. Designed by Anwar Patihan and published by Jehoo Creative, it has 5 variable weights and stunning detail.

21. Pockota

For a retro take in the modern world, Pockota has a vintage feel and tons of character. Designed by Nasir Udin, it’s best suited for display and branding.

22. Karsten

Karsten is another serif font released by Nasir Udin with elegant, modern strokes inspired by dutch architecture. It’s a well-built font that offers an authoritative elegance to any project.

23. Bespoke

Bespoke is a good serif font for body text. Released by Indian Type Foundry in 2021, it’s designed for readability in both editorial and digital formats.

24. Fiorina

A modern serif font with a Didone-inspired look, Fiorina was designed by Andriy Konstantynov and has 4 sizes and 72 font options. It’s a versatile font with a great range of uses in editorial and digital formats.

25. Boiling

Bubbling with personality, Boiling is a bold font with unique curves and an unmatched appeal. Designed by Alit Design, it comes with 11 fonts and is perfect for brands looking to stand out.

26. Restora

A retro serif that blends old principles with the new, Restora is a versatile font with tall letterforms and artful serifs. Designed by Nasir Udin, it’s available in 8 weights.

27. Morison

Morison has flair without compromising readability. Published by Fenotype in 2019, it’s a fantastic typeface for minimalistic or exuberant designs. It works well in many mediums and is one of the best serif fonts for print.

28. Beauty Club

Beauty Club is, you guessed it, a great fit for beauty brands! Designed by Cindy Kinash and published by Cultivated Mind, it radiates sophistication and poise, with a minimalistic look.

29. Recoleta

A fresh take on a retro look, Recoleta mixed rounded elements from 70’s typefaces with angled strokes for a dramatic look. Published by Latinotype, it’s made for impactful branding.

30. Cardillac

Clear, refined, and noble, Cadillac is a font that demands respect with its didonesque look. Designed by Hoftype, Cadillac is a great serif font for body text.

31. Goordy

Goordy has a luxurious old-fashioned look. Designed by Gilar Studio, this serif font is made for sophisticated brands.

How to make a serif font logo

Choosing a logo font can be daunting. Be mindful of the brand identity you’re building and the message you want to convey to your audience. These fonts should be consistent throughout your brand!

Below are some serif logo ideas for different industries made with Looka’s logo maker!

Consulting

You can get away with a range of different fonts for different types of consulting.

We used a personable, authoritative serif font with a sans serif slogan to balance out a classic font with a modern vibe. We used a monogram logo type with a pink and navy color combination to stand out.

Beauty and fashion

Serif fonts are a great choice for adding a sense of prestige and authority to beauty and fashion brands.

Above, we mixed a sturdy serif with a modern sans serif slogan. We used gold and black to further enhance the look of luxury.

Health and wellness

Logo fonts help define your brand and give your customers a sense of what to expect from your business.

In the logo above, we paired a bold serif with a lightweight cursive font slogan for a soft and organic touch. The font and color combination reflects a rustic and dependable appeal fit for a traditional wellness business.

Blogging

Retro serifs are a lot of fun and are making a major comeback. With fun curves and an easygoing look, they’re perfect for lighthearted brands that embrace the simplicity of the past.

Above, we used a retro serif for both logo and slogan, creating harmony with contrasting colors and sizes. We used the Looka Business Name Generator to come up with blog name ideas.