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Animal logo best practices
Symbol
With animal logos, you should have a symbol in mind right from the start. Since your symbol will contain your brand’s animal of choice, it’s central to the rest of your logo, and will determine many of your other design choices. Make sure your animal symbol matches your products or services—whether literally or figuratively. A cat symbol for a feline grooming company, a bull symbol for an optimistic investing firm, and so on.
Color
Just as animals come in every color of the rainbow, so do animal-inspired brands. As you choose colors for your logo’s palette, it can help to start first with the animal you’re looking to incorporate. Take inspiration from your chosen creature’s natural color scheme, to create a more cohesive impression of your brand. If you want to get a bit bolder, swap your animal’s natural color scheme for something never seen in nature.
Layout
Since you’ll likely want to have your animal front and center in your animal logo, you’ll need to choose a layout that gives your symbol more space. Aside from highlighting your company’s animal mascot, your layout should also be sufficiently simple to allow you to use your logo in a wide variety of mediums and sizes. A minimalist layout will look just as good on dog walking flyers as it will on a pet food website.
Typography
Many companies with animal logos choose to contrast the naturalistic lines of their symbol with a more structured font. Look for clean lines and heavier weights in your font, to help ground your logo’s design. For every font you consider, be sure to step back and check for readability. Even though your animal symbol is the star of the show, customers still need to be able to read your name to remember your company.
Special Features
As you finish up your animal design, watch your logo take flight and soar with a few of Looka’s special features. To start, give your logo some structure with a container or separator. If you want to subtly convey the multiple services your animal company offers, try font and color pairs. By varying the text within your name, you can show your potential customers why you’re truly all the buzz. For a bonus treat, consider adding a monogram symbol. Monograms make for easy branding on any medium—from veterinarian stickers, to dog walking vehicles, to pet store T-shirts and much more.
Frequently asked questions (FAQ) about animal logos
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What makes a good animal logo?
There are four key components to a roaring animal logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, you’ll be sure to create the paw-fect animal logo!
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What is the best font for an animal logo?
Often the best font selection for your company with an animal logo will incorporate strong, bold typefaces that really stand out. You can make your logo leap bounds with clean, legible font lines and overall sturdiness for a confident, memorable effect.
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What icons work well for an animal logo?
You can make your animal logo king of the jungle with the right symbol selection. Whether your company is specifically animal-based, or perhaps uses an animal logo to represent qualities of your business, your icon of choice is central and significant. For instance, RBC incorporates a lion symbol to showcase their strength and power as a bank, and Puma uses a Puma symbol to reflect the panther-like speed and balance of their footwear. Once you land on an icon, be sure all of your logo design elements work together to communicate your offerings.
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How do I design my own animal logo?
You have a few options when it comes to creating animal logo designs. You could hire one of the many professional logo designers out there – though this will be pricey. Alternatively, a free logo maker is an option if you’re on a tighter budget, but there will be design limitations. Instead, try an animal logo creator like Looka — simply enter a few inputs and you’ll have a custom new logo in minutes. Only pay if you’re satisfied with the result!
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