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Clothing logo best practices
Color
When it comes to color, apparel logos cover the entire spectrum. As you consider color for your logo, look to your accessory or clothing designs for inspiration. Choose one or two colors that reflect your sense of style, or keep it fashionably minimal with a black and white logo.
Layout
The best clothing logos are versatile and look just as good stitched into a clothing label as they do on your website. To achieve the kind of flexibility that lets you switch between physical and digital mediums with ease, keep your logo layout simple. A clean, simple layout will be able to scale more easily, but you can also opt for a few logo variations to achieve the same effect.
Typography
Apparel logo fonts come in all shapes and sizes, depending on the style of their brand. One common thread between different font options is a need for legibility, especially on small labels and tags. To ensure buyers know the brand behind the clothes, a bold sans-serif typeface makes for an easily legible option at any size.
Symbol
While optional, symbols are a great way to add a bit of fashionable flair to your clothing logo and brand. If you choose to add a symbol, make sure it makes sense for the kind and style of apparel you offer. That dress logo symbol might be cute, but if you exclusively sell men's suiting, it might not make sense. As with any logo element, your symbol should complement all your other logo elements, while also being scalable enough to fit the smallest clothing tag.
Special Features
Take inspiration from apparel brands like Levis, Lululemon, and The North Face and dress up your logo with some of Looka’s special features. Containers, stacked text, and font pairs are all popular logo features in the apparel industry. Try some of these special features on for size in Looka’s logo editor. Once you’ve found the features that fit your brand, you’re ready to bring your design to life.
Frequently asked questions (FAQ) about clothing brand logos
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What makes a good clothing brand logo?
Whether you have a brick and mortar shop, an online store, or both, there are four key qualities to the perfect clothing logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your buyers. By keeping these qualities in mind, you’ll be sure to have a great logo that current and future buyers will recognize and enjoy.
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What is the best font for a clothing brand logo?
To make your font seamless, be sure your typeface is legible on both large and small scales. A bold sans-serif font makes your logo quickly scannable to the eye, and allows your brand to truly stand out in the vast sea of other clothing brands.
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What is the best color for a clothing brand logo?
Your clothing brand logo may be colorful, or it may be more muted, depending on the overall style of your brand. Apparel logos come in all colors of the rainbow, just be sure your colors or shades of choice complement your brand’s fashion.
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What icons work well for a clothing brand logo?
When it comes to the clothing logo design process, use symbols which communicate your values as well as your clothing brand’s offerings. These could be wearable icons such as a shoe, jacket or hat, depending on the type of attire you sell. You could even go for non-clothing related symbols that are popular in the fashion industry, such as incorporating a specific type of animal. Just be sure that your symbol fits with the rest of your design elements to build a consistent brand, and remains true to what you sell.
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How do I design my own clothing brand logo?
You have a few options for creating your own unique clothing logo. You could hire a professional graphic designer to design a new clothing logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online clothing logo maker like Looka — in just a few clicks, you’ll have a stunning logo in minutes. Only pay if you’re completely satisfied with your result! From online profiles to professional branding packages, skip the clothing logo design templates and fashion one of your very own.
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