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Architecture logo best practices
Color
Like architect wardrobes, architect logos tend to skew more minimalist when it comes to color palettes. While many firms keep their logos purely black and white, others choose to pair a bold color with a grayscale font or background. If you do opt to add a splash of color to your logo, make sure to limit it to only one element of your logo. Showing restraint in your logo’s palette will make clients more likely to trust your design instincts.
Layout
Above all else, your logo’s layout should be visually balanced. While this doesn’t necessarily mean you need to stack all of your logo’s elements to create central symmetry, it does mean you need to consider the visual weight of each element. Aesthetics aside, a well-balanced logo layout will also be more scalable. If there’s a large size discrepancy between your symbol and text, one or the other might be difficult to discern in smaller mediums like business cards.
Typography
Fonts can speak volumes about the style of design your architecture firm produces, so choose carefully as you build out your architecture logo. Look for fonts that reflect the forms of the structures you create. Architectural fonts come in a variety of weights, but all tend to incorporate strong, structural lines and precise edges. To add more visual interest to otherwise minimalist fonts, try varying the font weights between different parts of your firm’s name.
Symbol
Many architecture logos opt to include an abstract symbol, as opposed to more literal options like houses and office buildings. Abstract symbols can evoke the silhouettes of everything from city skylines to cozy cottages, sparking your clients’ imaginations to new possibilities. To create a visually cohesive logo and showcase your architectural design sensibilities, look for symbols that echo the shape of your fonts, while also working with your chosen layout.
Special Features
To elevate the look of your architecture logo, try incorporating a selection of Looka’s special features. Begin by adding structural support to your logo using a container. Whether you choose rectangular or round, containers emphasize your logo’s central elements. If you don’t want to commit to a full container, try using a separator to distinguish between words, symbols, or slogans. Add visual interest to your architecture firm’s name, with font or color pair. By varying the look of different words, you create a sense of movement within your logo. After selecting the special features that suit your plan, you’ll be ready to take your logo from blueprint to fully-built.
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