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Bakery logo best practices
Color
Bakery logo color schemes tend to fall into two categories: savory and sweet. Savory palettes use warm reds, yellows, oranges, and browns to conjure up images of fresh-baked bread and woodfired ovens. Sweet palettes use cooler purples, blues, and pinks to create a logo reminiscent of colorful candy and desserts. Depending on whether your bakery skews savory or sweet, you might choose one palette over the other.
Layout
While you likely won’t be stamping your logo into your loaves like the Romans, there are still plenty of places to use your logo. Will your cakes need branded boxes? Will your bread need paper bags? Will your cupcake shop need signage? Think about where your logo is likely to appear and look for formats that work for those applications. If you’re unsure of which layout will work best, stick with something simple and scalable.
Typography
Many bakeries try to create a cozy, comfortable feel with their fonts. To do so, Script, Serif, and Handwritten fonts are often used. If you want to go against the grain, try looking for fonts outside of these families. Whether you go bold with Modern, Futuristic, or Funky fonts or keep things more classic, be sure to test for readability. After all, if customers can’t read your name, they won’t be able to remember your brand—or your bread.
Symbol
Symbols are the cherry on top of your bakery logo, adding a little something extra to your brand. While you don’t need to include a symbol, many bakeries choose to do so. Some take the literal route, with wheat and loaf symbols abounding, while others use mascots to add a personal touch. If you do choose to include a symbol, make sure it matches your other logo features, to create a beautifully balanced logo for your bakery.
Special Features
When designing a logo that speaks to your bakery brand, try incorporating some of Looka’s special features, such as symbol between text, color gradients or stacked text. These can be great ways to showcase your personality and stand out amongst your competitors. After mixing it up with different features in Looka’s editor, your logo will be looking as delectable as Tartine, Stonemill, Magnolia or Cob’s.
Frequently asked questions (FAQ) about bakery logos
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What makes a good bakery logo?
There are four key ingredients to a scrumptious bakery logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, you’ll be sure to bake up a delicious logo that everyone will enjoy.
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What colors look good with a bakery logo?
Your bakery logo colors should communicate which baked goods you serve up each day. Bakeries that primarily serve savory goods tend to use warmer colors, like reds, oranges, and browns to reflect breads and ovens. Patisseries are more likely to use cooler tones of purple and pink, creating a sweet, colorful feeling.
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What is the best font for a bakery logo?
The best font for a bakery logo will depend on the particular style and image that you want to project. You could go for a cozy, comfortable vibe with script, serif, or handwritten fonts. Alternatively, you may choose a bolder font that really rises and stands out. Be sure you test your logo for readability ahead of time—just as you would taste test your baked goods!
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What icons work well for a bakery logo?
When it comes to bakery logo design, choose an icon that reflects your area of expertise. Some bakeries choose literal symbols, such as a rolling pin or a baker’s hat, while others may select a mascot to set them apart from their competitors. Just be sure your symbol fits in well with your other logo features to create a flavorful, cohesive brand.
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How do I design my own bakery logo?
You have a few options for creating your bakery logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online bakery logo maker like Looka — simply enter a few inputs and you’ll have a stunning new logo in minutes. Plus, it’s more fulfilling to customize your own logo than to use a template.
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