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Bar logo best practices
Color
The colors you choose for your bar logo should reflect the look and feel of your establishment. Neons work well for nightclubs, while muted tones suit retro bars, and black and white create a classic feel. Darker backgrounds and containers are easier on the eyes, especially if you’ll be using your logo in light-up signs. Aim to maintain good contrast between your font and background colors, to ensure patrons can read (and remember) your name—even in a dimly lit bar.
Layout
Websites, menus, napkins, T-shirts, glasses, signage, and more—there’s no shortage of places your bar’s logo might appear. To avoid diluting your logo’s design at smaller sizes, keep your layout simple. By skipping the long slogan and overly-complicated symbols, simple logos maintain their meaning at a variety of sizes. If you’re dead set on a more complex logo layout, try making it a double and creating two (or more) logo variations for different applications.
Typography
Is your bar casual and friendly? Or upscale and exclusive? Your bar’s fonts will speak volumes about the spirit of your establishment. So, as you select fonts, look for lettering styles that reflect your bar’s service and style. Whether you choose a classic Serif, bold Modern, or trendy Handwritten font, be sure to check for readability. It doesn’t matter how beautiful your pub’s Script scrawl is on your signage if patrons can’t decipher it while on their pub crawl.
Symbol
Symbols can bottle your brand in a single image, letting potential patrons know what sets you apart at a glance. As you search for symbols, look for something that captures the essence of your brand. A symbol that might make sense for a wine bar will likely look out of place on a sports bar logo. Whatever symbol you select, make sure it matches your logo’s other elements. With a symbol, palette, format, and font that all go together perfectly, you’ll have a toast-worthy logo.
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