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Beauty logo best practices
Color
Beauty logos come in all shades and colors, with some using bright, bold hues, others choosing muted pastels, and others sticking with classic black and white. As you start building your beauty business’s color palette, consider your clientele. Your color palette should resonate with their tastes, while also leaving them with the feelings you want associated with your brand.
Layout
As you design your layout, consider where you’ll be using your logo. Will it be on skincare product labels? Signage outside of your beauty salon? On your online makeup store? If you’re unsure which logo layout would work best, you can’t go wrong with a clean, minimalist design. You may need a couple of variations, to ensure your logo looks its best on a variety of mediums.
Typography
When you’re looking for fonts for your beauty business, keep your customers in mind. The right font will resonate with their tastes and create the right impression of your brand—all while being readable across a variety of sizes and mediums. Many beauty logos do this using script or serif typefaces, which come in a variety of styles and create an elegant, inviting look.
Symbol
A symbol should add to your logo’s beauty—not distract from it. If you choose to add a symbol, make sure it matches your products or services. Some popular options include female silhouettes, outlines of leaves, and the classic scissors and comb combo. Whatever symbol you choose, make sure it matches the rest of your brand and looks good at different sizes.
Special Features
For a beauty logo that sparkles, try incorporating a few of Looka’s special features. Create a bold and beautiful first impression using stacked text. By splitting your company name across multiple lines, you give each word a chance to shine. If you know you’ll be using your logo on curved containers like shampoo bottles or lipstick tubes, try out the curved text option. Give your logo the structure to stand out on even the smallest beauty products by framing it in a container. Whether you use one, two, or all three of these features, your logo will be ready for its close-up in no time.
Frequently asked questions (FAQ) about beauty logos
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What makes a good beauty logo?
There are four key components to a stunning and effective beauty brand logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, your beauty logo will be much more than just a pretty face.
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What is the best font for a beauty logo?
The typeface you choose for your beauty logo will be dependent on your offerings and client base. Fonts like script or serif provide many graceful and sophisticated options to select from, which can help both attract current and future customers. Just be sure to test for readability when it comes to size and medium so your customers can spot you more easily.
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What icons work well for a beauty logo?
When choosing an icon for your beauty business or beauty salon logo, keep your services or products top of mind. An aesthetician’s service may include an eyebrow or eyelash symbol, whereas a hairdresser’s may go with a hairspray bottle or curler icon. For a memorable logo that truly represents your brand, be sure your design elements work in unison and are clearly visible.
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How do I design my own beauty logo?
You have a few options for creating your beauty logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you can use an online free logo maker like Looka — simply enter a few inputs and you’ll have a new beauty logo in minutes. Only pay if you’re completely satisfied with the result! Plus, it’s more fulfilling to create your own unique logo than to use a beauty logo template.
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