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Blog logo best practices
Color
As you consider your colors, take a minute to think about your blog’s style, content, and readers. The best palette for your blog logo is one that captures your blog’s essence and resonates with your readers. A bright, unique color can make your blog logo more memorable, so readers remember who wrote that share-worthy piece. A more muted palette can create a sense of calm for readers. If you’re unsure what to choose, black and white is a staple choice for bloggers.
Layout
While your logo will need to look great on your blog banner and site favicon, those won’t be the only place you’ll use it. As you’re creating your blog logo, think about how you plan to promote your blog. Will you be sending out emails? Promoting on social media? Advertising on other websites? To ensure your logo looks great across multiple mediums and sizes, keep your layout simple. A clean layout looks great on social media, email newsletters, and websites—making it easy to share your work.
Typography
As a writer, you already know the power of words. But you might not be as familiar with the power of fonts. Fonts are particularly important for blogger logos, capturing the writer’s voice at a glance. Logos on blogs often feature custom or script typefaces to highlight design skills, style, and personality. Script fonts are a popular choice for personal blog logos, due to their handwritten feel. Look for fonts that fit your unique voice and speak to the readers you’re looking to reach.
Symbol
Many bloggers opt for wordmark logos. By choosing to omit symbols entirely, they let their fonts do the talking instead. Those that do include symbols typically do so with a monogram or initial. If you choose to include a symbol in your logo, make sure it matches the topics you write about. A hanger for your fashion blog, a knife for your food blog, a makeup brush for your beauty blog, and so on. Aside from complementing your content, your symbol should also match your other design elements—to create a balanced visual brand.
Special Features
Elevate your blogger logo from first draft to final version using Looka’s special features. Start revising your design by finding a wordsmith-worth font pair. Font pairs allow you to mix and match different typefaces within your logo, perfect for capturing the many sides of your blog’s content. If you’re looking to add a literary element, try incorporating a container. Containers create a sense of authority around your name—perfect for emphasizing your blog’s expertise. For a logo that thinks outside the box, try incorporating curved text within a circular container. With a few of Looka’s special features by your side, you’ll be ready to hit publish in no time.
Frequently asked questions (FAQ) about blog logos
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Why do I need a logo for my blog?
A logo is an important element of your blog’s brand identity. It serves as a visual representation of your specific blog type and can help your blog stand out from competitors as you establish a professional image.
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How do I come up with good blog logo ideas?
Using an online logo maker, like Looka, is a helpful place to start. A logo maker will help you brainstorm and ultimately design a blog logo that’s personalized. There are four key qualities to creating a great logo for your blog business: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, you’ll be sure to have a great logo that your clients will recognize and trust.
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What colors look good with a blog logo?
Your blog logo colors should reflect the values and subject matter that you want to communicate to your customers. Vibrant colors may be more memorable, whereas a muted palette can give a sense of tranquility to readers. Black and white are always failsafe if you’re undecided. Just be sure to keep it simple and pick no more than two or three colors.
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What is the best font for the perfect blog logo?
The best font for a blog logo will depend on the particular style and image that you want to project. You want to make sure you’re effectively capturing your writing voice in whichever font you select. Choosing a script font will convey a specialized, cursive writing type and style.
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What icons work well for a blog logo?
When it comes to blog logo design, you may not choose to include symbols. If you do, be sure to use symbols that accurately reflect your content. For instance, a food blogger may have a very different logo style than a corporate blogger. It’s also important that your symbol fits with the rest of your design elements to build a consistent brand.
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Can I use a free blog logo maker to design my own logo?
You have a few options for creating a stunning new blog logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use a free logo maker online, like Looka — simply enter a few inputs and you’ll be able to customize your own logo in minutes. Only pay if you’re completely satisfied! This is a more individualized and exciting way to create a logo than by simply using logo templates.
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