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Cryptocurrency logo best practices
Color
While traditional banks and financial institutions opt for blues and reds to convey trust and confidence, many crypto logos choose to keep things greyscale. Blacks and greys create an impression of innovation and modernity, while also giving off the air of maturity and restraint people typically look for in financial institutions.
Layout
Cryptocurrency might be complex, but that doesn’t mean your logo layout should be. Keeping things clean and simple helps to inspire trust—something you need on your side in this occasionally volatile industry. A simple layout makes your crypto logos more scalable, but you may also choose to create a few variations to make sure your great logo looks its best on every trading app and website.
Typography
Crypto logo fonts tend to fall into two camps: the more serious-looking serif fonts and the more streamlined-looking sans-serif fonts. Depending on whether you want to inspire trust in potential customers or innovation with your branding, you may lean one way or the other. Whichever font you choose, be sure to check its legibility across different sizes and mediums.
Symbol
While the classic ‘B’ of bitcoin logos might be the most famous crypto logo icon, going the monogram route isn’t your only option. Many cryptocurrency logos opt for abstract, geometric symbols, which are often associated with technology and innovation. As you choose your own symbol, you should consider two factors: identifiability and scalability. Your symbol should not only be recognizably yours, but also retain that recognition at a variety of sizes.
Crypto logo maker features
Set your amazing cryptocurrency logo apart from the crowd with Looka’s special features. If you’ll be operating on an app, monogram symbols make for memorable app icons. Make your monogram pop on small screens using other design elements like a circular or square container. If your crypto logo will mostly appear on desktop browsers, try adding a separator under your wordmark. Separators act as an underline, adding authority and emphasizing your name. With Looka’s logo maker, you can easily customize professional templates and rock the blockchain in no time.
Frequently asked questions about cryptocurrency logos
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Why do I need a logo for my cryptocurrency?
Your cryptocurrency logo will be everywhere and anywhere your currency is. Having a crypto logo design that stands out and looks professional is critical to having your currency take off. It can be as simple as choosing a unique symbol and color that stands out from the sea of cryptocurrencies available.
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What makes a good cryptocurrency logo?
A good cryptocurrency logo stands out and looks professional. People shold be able to distinguish your logo and trust your currency at first sight. A good logo will look professional and unique enough to carve its own space in the crypto world.
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What colors look good with a cryptocurrency logo?
Colors with associations that build trust and embody your brand are all you need for your new crypto logo design. Since your logo will live online, choose up to two logo colors, and three to five secondary colors for website and social use.
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What is the best font for a cryptocurrency logo?
For digital mediums, sans serif fonts are the most legible and crisp. But, any modern font should do the trick as long as it resonates with your brand. Display fonts can also work, as long as they’re legible and work well on websites, ads and social media.
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What icons work well for a cryptocurrency logo?
Abstract icons and monogram logos work well in the cryptocurrency industry. Think of Ethereum or Tether, their symbols are so unique that you cant mistake them for anything else. They’re also bold and look great in a circle container – a must for currencies!
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How do I design my own cryptocurrency logo?
The fastest and easiest way to design a professional logo is by using the Looka logo maker. Brush up on how to design a logo and create a moodboard of how you want your logo and brand identity to look. Then, use our logo maker to bring your cryptocurrency logo vision to life.
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