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Finance logo best practices
Color
A diversified portfolio might be a good thing, but a diversified palette is not. To convey experience and confidence in your logo, keep your company’s color palette simple. Red and blue are both popular options, given their associations with power and intelligence. Many finance companies opt to include only one color in their logo, leaving the rest of their logo’s features black or white.
Layout
Whether you run a hedge fund that regularly sends out printed performance reports or a fintech company that operates entirely online, the right logo layout will suit the mediums your business uses most. However, those most-used mediums might change over time. To ensure your finance logo will work well in a wide variety of mediums and sizes, opt for a clean, minimalist layout.
Typography
To create a professional impression with your financial services logo, you need a suitably professional font. For many finance companies, this means choosing fonts from the Serif or Sans-Serif families. Fonts from these families feature clean, crisp lines that help to add a sense of maturity to your logo. For any font you consider, remember to test for readability, to ensure clients can easily read and recall your name.
Symbol
While there are a few obvious finance symbol options, you should feel free to get creative. Instead of symbols like coins, dollar signs, or charts, look for something that reflects what sets your company apart. An international finance company might choose a globe or map shape, while a company specializing in long-term investment might choose a tree or mountain. For any symbol you select, make sure it matches your other logo elements to create a cohesive look.
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