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Food logo best practices
Color
Look for colors that occur in nature—or better yet, your menu. Reds, yellows, greens, and oranges are all popular choices for food logos, because they resemble the ingredients of the food they represent. As you select your colors, be sure to check them against the competition. After all, the last thing you want is to be the fifth burger restaurant on your block with a red logo.
Layout
Do you run a fast food restaurant that needs custom packaging? Or a catering company that needs branded vans? Or a beverage brand that needs bottle labels? As you design your logo, think about where you’ll be using it most and choose a layout accordingly. If you’re not sure what would work best for your medium and size requirements, stick with a clean, simple layout.
Typography
Unlike many other industries, fonts in the food world are all over the map. While there’s no one standard style for food logos, there are still a few guidelines you should follow for your fonts. You’ll need to check your fonts for readability, especially at smaller sizes, to ensure that customers will be able to read (and remember) where they got that sandwich from or whose fries tasted so good.
Symbol
Depending on which area of the culinary arts you operate in, some symbols will work better than others. Look for symbols that reflect your food and services. For a beverage company, this might mean using a cup or cocktail icon. For someone who offers cooking classes, this might mean using a knife or apron icon. Whatever symbol you choose, make sure it goes well with the rest of your food logo, to create a brand as appealing as the food it represents.
Special Features
In the cutthroat culinary industry, you need a truly unique flavor to stand out from everyone else on the menu. Spice up the look of your food logo with some of Looka’s special features. Try stacking your text and symbol to create a logo that serves up vertical visual impact. Need to add a dash of variety to your design? Use a font or color pair to break up your brand’s name. Or place your symbol between text— it’s the perfect palette cleanser for longer names. Finally, plate up your logo in style, with a container from Looka’s extensive collection.
Frequently asked questions (FAQ) about food logos
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What makes a good food logo?
There are four key ingredients to a delectable food logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, you’ll be sure to create a scrumptious food logo that anyone could enjoy!
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What is the best font for a food logo?
Since there’s no one size fits all when it comes to food logo fonts, you have a menu of options to choose from. Just be sure your typeface of choice is legible from any distance and on any medium. With a memorable font, your customers will know exactly where to line up for the next taste.
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What icons work well for a food logo?
You can delight all the senses with the right food logo images. No matter the type of food items you sell, your icon of choice is central and significant, and will keep customers hungry for more. Whether your symbol includes a cooking utensil, chef’s uniform, or a perfectly grilled steak, this part of your logo can really bring your design elements together. Once you cook up the right icon, just be sure your logo as a whole communicates your offerings effectively.
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How do I design my own food logo?
You have a few options when it comes to creating food logo designs. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use a food logo maker like Looka — simply enter a few inputs and you’ll have the perfect food logo in minutes.
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