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When the moon hits your eye like a big pizza pie - that’s amore! And what more could you want than a lineup of people around the block, hungry for your next slice? Before customers even smell the sizzling cheese wafting from your ovens, you’ll need to get them in the door first. Pizza lovers are known to search far and wide for the perfect pie - whether they keep it local, head out on foot in a new town, or browse through delivery apps from home. So to grab their attention, you’ll need a logo with all the right toppings.
Can’t choose which logo best suits your business? Get inspired by browsing our library of pizza logos from a variety of global pizzerias and pizza companies. See which mouth-watering colors, fonts, and symbols other pizza businesses are using and learn how to incorporate them into your own logo. When you’re ready to bake up a delicious pizza logo, try out our AI-assisted logo maker for free!
Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.
You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.
Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!
When you visualize pizzas from around the world, there are a few key colors that come to mind. Oranges, reds and greens are popular color choices for a reason: they signify those tell-tale pizza ingredients like tomato sauce, peppers, and cheese. If you want to keep your logo on the simpler side, black and white is always a safe selection, and may differentiate you from the crowd. Whichever route you take, be sure your color palette suits your customers' palate.
To make sure your logo looks its best at every angle and distance, consider where you’ll be using it most—and choose a layout accordingly. For your pizza logo, this will mean takeout packaging like pizza boxes, as well as business cards, apps, menus and websites. To fit these applications across the board, be sure your layout is enticing, yet uncluttered.
Your typeface will speak volumes about your pizza brand, so choose fonts that express what’s cooking behind the scenes. Pizza brands tend to vary greatly in font families, from formal script to sans serif. A larger chain may have bolder, wider fonts whereas a one-stop shop may choose a more unique, artistic style font. Just be sure your selection matches what your specific pizza business is all about.
Pizza logos will often have symbols and illustrations that include pizza components for a salivating effect. But there are also opportunities to use abstract symbols in your pizza logo. Symbols are a handy way to communicate what sets your pizza joint apart from the others. For pizzeria’s known for their square, party-style pizzas, icons like a pizza-shaped party hat may do the trick. For pizza places specializing in Italian-sourced ingredients, Italy’s flag may be a symbol that hits home. The key is to find icons that match your offering—as well as your logo’s other design elements.
By using Looka’s special features, you can level up your pizza logo even further with a scrumptious, additional twist. For longer company names, try out the stack text feature to help break up your pizza’s business name into two lines. You may even choose to place your symbol between two words, which helps slice up and emphasize your pizza logo. With the inclusion of the right special features, you’ll create a logo that keeps your customers craving pizza nights often.
A logo is an important element of your pizza brand’s identity, serving as a visual representation of your company both online and in person. Your logo’s design elements should work together to tell your unique story and set your business apart from the competition. Whether your pizza company is known for its thin crust, thick crust, Neapolitan-style, or the surefire Margherita, having a relevant, delectable logo can be the first step to attracting new customers.
Familiar, big chain pizza restaurants like Pizza Hut and Pizza Pizza often use the commonly thought of pizza colors, like red and orange. Certain independent pizza companies with fewer shops and more specialized offerings, like North of Brooklyn, have simpler black and white logos. Both examples stand out and have an impact on their audience – it just comes down to each customer base. Are your patrons looking for a more mainstream pizza? Or do they lean towards an indie crowd, in search of something distinctive? Even if you attract both customer types, just be sure your color choices accurately reflect your specific pizza offerings.
Your symbol should represent what you have to offer to help build a consistent brand. You may find pizza logos that incorporate symbols of literal pizza parts, whereas other times you’ll see more abstract icons in a pizza logo. Whether you go literal or abstract, be sure to communicate what your pizza joint brings to the table. For instance, while Sbarro dons the Italian flag in its background to demonstrate Italy’s influence, Domino’s has two domino piece symbols that can double as pizza boxes.
You have a few options for creating your pizza logo. There are professional graphic designers you can hire to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use a free pizza logo maker like Looka — simply browse our collection, enter a few inputs, and you’ll have access to a perfect new logo design in minutes. Only download and pay for your logo files if you love your designs!
Use Looka's AI-powered platform to create a pizza business logo, design a website, and build a brand you love.