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HR logo best practices
Color
Blue is by far the most popular color for human resources logos. Since blue is often associated with intelligence and trust, it’s a great fit for HR companies looking to create confidence in their products or services. If blue isn’t for you, try green to represent growth or black and white to add a sense of maturity. Look for muted shades of your chosen colors, to create a friendlier, more human impression of your brand and culture.
Layout
As someone in the HR industry, you’ll likely be using your logo across a wide variety of applications. To ensure your logo looks great on everything from formal reports, to business cards, to PowerPoint presentations, keep things simple. Avoid overly complex symbols and consider cutting out the slogan entirely. A minimal layout scales well without losing detail—so your logo’s design and meaning are clear across every medium.
Typography
Your HR logo should be accessible to everyone who comes across it, so focus on readability for your fonts. Sans-Serif fonts feature clean lines and simple designs, making them a great choice for human resources branding. Aim for fonts with thick lines and high contrast, to maintain visibility even from a distance. If you’re unsure of your logo’s legibility, review using Looka’s mockups feature to see what your logo will look like in different sizes and mediums.
Symbol
When it’s time to choose a symbol for your HR logo, focus on putting people first. Many human resource brands feature icons of people in their logos, to convey a commitment to the human side of their work. If you want to be a bit less literal, try an abstract circle or knot symbol to communicate a sense of connection. For any icons you consider, make sure they match your logo’s other features—to create a brand that works together as a team.
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