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HVAC logo best practices
Color
Depending on which letters of HVAC your business covers, some color palettes will work better than others. AC logos tend to favor chilly blues and icy whites, while heating companies choose warmer shades. If your company offers both, try mixing warm and cool colors in your design. The standard heating and cooling logo typically uses red and blue—but that doesn’t mean you need to. There are plenty of warm and cool color pairings to play with!
Layout
If you want your logo to look just as good on your HVAC company’s business cards as it does on your equipment vans, think simple. Choosing a clean, simple design makes it easier to scale your logo. To make your HVAC logo more minimal, try skipping the slogan and putting the emphasis on either your name or symbol. A simple logo is easier to remember, so customers know who to call when their AC breaks during a heatwave.
Typography
Many HVAC logos use bold, blocky Sans Serif fonts for their logos. These fonts add a sense of reliability with their solid structure, making them a great choice for the HVAC industry. Aside from adding personality, these fonts are also easily readable. With a font that balances your brand personality with readability, you’re well on your way to creating a strong impression with customers.
Symbol
Like your logo’s colors, your logo’s symbols will depend on which HVAC services your company provides. Look for symbols that communicate your services—whether figuratively or literally. For air conditioning logos, this might mean snowflakes. For heating companies, it might mean flames. If you want to give your HVAC business room to grow, try using abstract symbols that recall wind or fans. Whatever symbol your choose, make sure to match it to the rest of your logo’s elements.
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