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Jewelry logo best practices
Color
Let your jewelry logo create the perfect first impression with a color palette that reflects your jewelry designs. Playful, feminine jewelry pairs well with pastel colors, while classic, elegant jewelry might be better suited to a black and white logo. For every color scheme you consider, make sure to check it against the competition, to ensure your logo is as unique as the designs it represents.
Layout
While you’ll of course need your jewelry logo to look good on your brand’s packaging, that’s likely not the only place you’ll be using it. As you design your logo, think about the marketing mediums you’ll use most and choose a layout accordingly. To give yourself some extra flexibility, opt for a clean, simple layout, which will look good across a wide variety of applications.
Typography
Script and Serif fonts are popular choices for jewelry brands looking to add a touch of luxury to their logos. If you choose a font from either of these families, be sure to check for readability. The same curving lines and detailed edges that make these fonts an appealing option for jewelry companies can sometimes make them difficult to read from a distance or at smaller sizes.
Symbol
The right symbol can be the crowning glory of your jewelry logo, quickly communicating the look and feel of your brand’s designs. As you search for symbols, keep an eye out for icons that recall your pieces—either literally or figuratively. Alternatively, you can opt for a monogram of your brand’s initials, which many brands repurpose as a design element in their jewelry.
Special Features
For a jewelry logo that truly sparkles, try incorporating some of Looka’s special features. Metallic foil effects reflect the look of precious metals, adding a luxurious feel to your logo. Available in gold, silver, bronze, and copper, metallic foils pop particularly well against black backgrounds. If you want to put your symbol in the spotlight, try stacking it on top of your text. Then, transform your symbol to the jewel of your logo using Looka’s containers. By setting your symbol inside of a container, you create a memorable mark for your brand. Brands like Harry Winston and Cartier use this technique to create engravable emblems that identify their pieces. Once you’ve polished up the look of your logo, you’ll be ready to put your jewelry brand on display.
Frequently asked questions about jewelry logos
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Why do I need a logo for my jewelry company?
A logo is an important element of your jewelry’s brand identity. It serves as a visual representation of your company and can help you to establish a professional image and stand out from your competitors. Let your good taste in jewelry shimmer and shine through your logo.
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What colors look good with a jewelry logo?
The best jewelry logo will have a color palette that reflects your jewelry designs. Cheerful, feminine jewelry aligns nicely with pastel colors, whereas more classic, graceful jewelry may be better coupled with a black and white logo. Ensure your logo is as unique as the designs it represents, so cross-check with your competitors as you brainstorm colors.
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What is the best font for a jewelry logo?
The best font for a jewelry logo will depend on the particular style and image that you want to project. The typeface you select will likely depend on the type of jewelry you sell. Many jewelry businesses lean towards elegant fonts. While cursive fonts are certainly beautiful, just be sure to consider legibility—too many loops, curves, or swirls in your logo may cause reading difficulties for your audience.
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What icons work well for a jewelry logo?
When it comes to jewelry logo design, you could use symbols which reflect the kinds of jewelry you sell. For any diamond aficionado, you may choose to include a precious or semi-precious gemstone symbol in your logo. If you sell various types of pearl jewelry, you might add a string of pearls to your logo to connect the letters of your brand. The world is your oyster!
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How do I design my own jewelry logo?
You have a few options for creating your jewelry logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online jewelry logo maker. For all of your jewelry (or jewellery!) logo needs, you can customize with Looka. Simply enter a few inputs and you’ll have a perfect logo in minutes. Time to dazzle and let our jewelry logo maker create precisely what you fancy.
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