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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.
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Logistics logo best practices
Color
Shipping and logistics logos need to build trust at a glance, and a great way to do that is with a strong color palette. Colors like blue and red are associated with intelligence and confidence, making them a great choice for logistics companies. Keep your palette limited to 1 or 2 colors—if your logo is too complicated, customers are going to assume your services are as well.
Layout
Customers rely on your company to make the shipping and logistics process as simple as possible. To do this, your business needs to be impeccably organized, and the same goes for your logo. Look for a clean, simple logo layout that conveys a sense of order and logic. By limiting the number of elements you use in your logo, you create a strong, straightforward impression of your business.
Typography
In the logistics business, the last thing you want to do is confuse customers. When picking a font for your logistics logo, focus on readability. You need something that’s as easy to read on a business card as it is on the side of a truck. Bold, Sans-Serif fonts are a great choice for this industry, since their strong lines not only make them easy to read, but also give off an air of reliability.
Symbol
Look for symbols that match your services and add meaning to your logistics logo. For instance, a moving company might want to include a box symbol, while a company specializing in worldwide shipping might want to include a globe symbol. Whatever symbol you choose, make sure it doesn’t disrupt your other design elements, to maintain a strong, straightforward impression of your brand.
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