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Marketing logo best practices
Color
Color is often the first thing people notice about your logo, so make sure to choose yours carefully! Look for colors that reflect the style and type of work your company does, while also aligning with your client’s taste. Many advertising and marketing agencies opt to keep things classic in black and white, which appeal to a broader audience. If digital marketing is your specialty, you could accent your logo with a neon color such as neon blue, to make your business feel modern and on the cutting edge.
Layout
Do you specialize in social media marketing? Is your ad agency producing print work? Will your digital marketing company need a website? Depending on where you’re likely to be marketing your marketing company, different logo layouts will work better than others. If you’ll be taking a multi-channel approach, give yourself maximum flexibility by opting for a clean, simple logo layout.
Typography
Marketing logos need to inspire both buzz and trust among potential clients. You want to show people that your work is both creative and generates results. To do so, many marketing companies choose to use bold, blocky fonts in their logo designs. These fonts create an immediate visual impact, while also making it easier for people to remember your name.
Symbol
While many marketing company logos opt to omit a symbol entirely, that doesn’t mean yours has to. If you want to include an icon, look for marketing symbols that reflect the spirit and style of your work. You’ll also want to check that your symbol works with your other logo elements and works well at a variety of sizes—to create the perfect first impression.
Marketing logo maker special features
To create marketing logos that will really impress clients, take advantage of Looka's special features. Some popular features include stacked text, multi-color text, and using symbol as text — you can see these in action with the logos of IDEO, Marketing Land and Propel Marketing. A digital marketing logo, for example, could replace the letter "O" in the company name with a network icon, similar to HubSpot's logo. With a special feature (or two) from Looka's logo editor, your logo will be ready to wow clients in no time.
Frequently asked questions about marketing logos
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Why do I need a logo for my marketing business?
A logo is an important element of your brand identity. It’s a visual representation of your marketing services and communicates your values to the world. A well-designed logo not only helps you establish a professional image with clients, but more importantly it’s an easy way to stand out from competing firms.
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What makes a good marketing logo?
There are four key qualities to a great marketing firm logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your target audience. By keeping these qualities in mind, you’ll be sure to have a great logo that your clients will recognize and trust with their marketing needs.
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What colors look good with marketing logos?
Your marketing firm’s logo colors should reflect your expertise and personality. For example, digital marketing logos tend to use neon colors to communicate that their business is on the cutting edge of the latest technology. The important thing is to keep it simple and pick no more than two or three colors.
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What is the best font for marketing logos?
Your font choice for your marketing company’s logo will depend on the image that you want to project to clients. You could go with a Sans-Serif font to show that you’re a more modern, playful brand that knows how to make noise in the market. On the other hand, you might prefer to go with a Serif font to show that you’re an established and traditional firm that clients can trust with their brand long-term.
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What icons work well for marketing logos?
When it comes to marketing logo design, use symbols which reflect the values that you want to communicate. Popular icons in the marketing industry include symbols of growth, innovation, and creativity such as arrows, speech bubbles, stars, and lightbulbs. Just be sure that your symbol fits with the rest of your design elements to build a consistent brand.
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How do I make a marketing logo?
You have a few options for creating your marketing logo. You could hire a professional designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online marketing industry logo maker like Looka — simply enter a few inputs and you’ll have a stunning new logo in minutes.
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