Make your own online shop logo for free
01. Select
Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo creator will use your inspiration when generating logo options.
02. Review
You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.
03. Perfect
Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!
Design a custom online shop logo for free. Only pay if you’re 100% happy!
Online Shop logo best practices
Color
Create the right first impression for first-time shoppers by choosing colors that reflect your brand’s offering and inventory. Are your products bright and cheerful or dark and moody? Vintage and eclectic or modern and minimalist? With the right color palette, customers will get a sense of what your store has in stock just by looking at your business logo.
Layout
While your shop’s logo will obviously need to look good online, your logo layout should work for a variety of mediums. This means choosing a layout that can scale up or down without compromising its design. If you aren’t sure what will work best, go back to basics. A clean, simple layout will look just as good on printed product packaging as it will on your online storefront’s site banner.
Typography
If you want customers to come back to your store, they need to be able to remember your name—which is why having a highly readable font for your online shop logo is essential. Look for fonts with clean, sharp lines, like those in the Sans-Serif typeface family. If you’re unsure of a font’s readability, step back from your computer to see whether your logo remains legible from a distance.
Symbol
Logo symbols offer a quick way to communicate your online shop’s offering. As you consider symbols, look for something that matches your shop’s products as well as your store logo’s other design elements. With a symbol that matches your inventory and your overall brand, you create a more cohesive shopping experience for customers—to keep them coming back for more.
Special Features
Online shop logos are often working with limited space, so you need to get creative if you want to stand out. Luckily, Looka has a few eCommerce-ready features in the editor. Get more out of a small screen by choosing the stacked text option. Need to make your favicon pop? Try adding a container around your logo. Speaking of favicons, Looka’s Brand Kit allows you to create symbol-only and transparent background versions of your logo. Perfect for branding even the smallest areas of your online store.
Frequently asked questions about online shop logos
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What makes a good online shop logo?
There are four key qualities to a great shop logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your customers and potential customers. By keeping these qualities in mind, you’ll be sure to have a great logo that buyers will recognize and trust. The perfect logo will stop shoppers in their tracks and catch their attention. With the help of a handy logo maker tool, your customers will be clicking “Add To Shopping Bag” in no time!
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What colors look good with an online shop logo?
Your online shop logo colors should reflect your brand’s offering and inventory. Whether your shop is vintage, modern, maximalist, or minimalist, the right color palette will complement the kinds of products you have in store.
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What is the best font for an online shop logo?
The best font for an online shop logo will depend on the particular style and image that you want to project. Sans serif is always a reliable, readable option, with clean, sharp lines. If your logo is easy to spot and quick to read, customers are more likely to remember it, and share it.
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What icons work well for an online shop logo?
When it comes to online shop logo design, use symbols which reflect your products or the values that you want to communicate. Just be sure that your symbol fits with the rest of your design elements to build a consistent brand.
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How do I design my own online shop logo?
You have a few options for creating your online shop logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use a free logo generator like Looka — in just a few clicks you’ll have a stunning new logo in minutes. Only pay if you’re completely satisfied! Enjoy the personalized design of your very own custom logo.
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