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Photography logo best practices
Color
As a photographer, the captures from your camera lens should be in the spotlight. To avoid your logo overshadowing your best shots, go minimalist with your color palette. Black and white add a premium feel to your logo, while a bright accent color can help your brand stand out in a sea of business cards and websites all competing for the same clients.
Layout
The best photography logos showcase their maker's aesthetic eye and communicate their sense of style. A clean, minimal layout will always look professional and stylish—something your clients want to see. Make sure the design works well in the areas you'll be using your logo most, including places like portfolio websites and social media channels.
Typography
When selecting a photography logo font, consider the style of your audience and work. Are you a more serious Serif type? Or maybe a more playful Script type? Whichever font you land on, test to make sure it's legible at every size and across mediums.
Symbol
Many photographers incorporate camera symbols into their logos. But before you select a film, lens, or camera symbol, consider your competitors. If your direct competitors are also using similar symbols, you might want to choose something less literal. Your symbol also needs to complement your other logo elements, to create a cohesive brand image.
Special Features
Looking for a logo that captures your photography brand’s best angles? Try adding a few of Looka’s special features—like stacked text, color pairs, or symbols in place of letters. You can see these features in action in the logos of Allan French Photography, Pure Cinema, and MJO Photography. Once you’ve got a picture in mind of which special features you want to use, hop onto Looka’s logo editor to bring your vision to life in a flash.
Frequently asked questions (FAQ) about photography logos
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Why do I need a logo for my photography company?
A logo is an important element of your photography brand identity. It serves as a visual representation of your company and can help you to establish a professional image and stand out from your competitors. A stunning photography logo design is sure to attract positive attention and potential customers. One of the very first things clients will notice is your logo, so it’s key to have one that stands out.
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What makes a good photography logo?
There are four key qualities to a great photography logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, you’ll be sure to have a distinctive, custom photography logo that your clients will recognize and trust.
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What is the best font for a photography logo?
The best font for a photography logo will depend on the particular style and image that you want to project. You could go with a serif font to appear more traditional and professional. On the other hand, a sans serif font conveys a more modern approach. If you run a wedding photography business, for instance, you may choose to go with a softer, more romantic cursive style.
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What layout works best for photography logos?
There are many layout styles that could suit your unique photography logo. At the end of the day, it’s important to stand out above competitors, while keeping in mind the message you’re trying to convey. The best photography logos showcase their maker’s aesthetic eye and communicate their sense of style. A clean, minimal layout will always look professional and stylish. On the other hand, a more lively layout can signal adventure and curiosity. Make sure the design works well in the areas you’ll be using your logo most, including places like portfolio websites and social media channels.
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How do I design my own photography logo?
You have a few options for creating your photography logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online, free photography logo maker like Looka — simply enter a few inputs and you’ll have a stunning new logo in minutes. Only pay if you’re perfectly satisfied with your result! We can help your photography brand stand out. Plus, you’ll have the chance to explore many design elements in the process.
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