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Roofing logo best practices
Color
Many roofing companies choose orange and blue brand colors to reflect both energy and stability. Depending on what you choose for your logo, some colors will make more sense than others. For example, if you choose a hammer and shingles, brighter colors can make these symbols stand out. If you've chosen a more complex design, you might want to go with black and white to ensure that clients can see the logo clearly. As a roofer, you want one or two solid colors that reflect stability in your brand.
Layout
Choose a layout that will work on your storefront signage, van, uniforms, and online advertising. A simple design that reflects your business will work well in all of these applications. With a logo that looks great on uniforms, business cards, and elsewhere, you can increase exposure and help your brand flourish. Select elements that makes sense and make it easy for customers to remember who to call for roofing services.
Typography
Many roofers choose solid, block-style typography for their logos. Additionally, most companies also go with a simple Sans Serif font that customers can read easily online and on the street. If your logo consists of the company name and a few industry-related graphics, keep the lettering simple to make a strong impression and maximize legibility. Help customers build confidence in your ability to keep the roof over their head intact for years to come.
Symbol
Roofing logo symbols often include homes or roofs so that customers easily recognize what you do. You can also choose conceptual designs that reflect your role in the building and construction industry. Give your roofing business the best chance of increasing your customer base by opting for something simple yet bold. Customers need to immediately understand your logo symbols.
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