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School logo best practices
Color
Choose a color that appeals to your students and educators and communicates the type of educational institution you have. Muted colors are inviting and help invoke feelings of trust, making them a good fit for higher-level institutions. While brighter colors convey the excitement of educating younger children. Deep blues and rich reds are often associated with loyalty and stability—traits that make them a great fit for school logos.
Layout
The difference between a good logo and a great logo comes down to context. If your school logo design doesn't suit your marketing channels, it can quickly fall flat. Don't leave your logo layout to chance. Instead, look for clean, structured layouts that work just as well on admissions emails as they do on school signage. By focusing on simple, focused formats, you ensure your school's brand can shine everywhere you use it.
Typography
The influence of academia is undeniable in school logos. Many logos for educational institutions opt for bookish Serif fonts. These old-fashioned, uppercase fonts add a sense of gravitas, reflecting the look of major universities and the texts they teach. But you don't need to be a Harvard to channel their history and tradition using one of these fonts. If your school is more modern in its educational approach, a Sans-Serif or Slab Serif font can convey that. Whatever font you choose, make sure it connects with your potential students and speaks to your teaching style.
Symbol
If you're looking for the finishing touch to elevate your school logo, consider a symbol. Many schools incorporate monogram and crest symbols. For a more literal approach, you can use literary symbols like books to convey your industry. Or show off your abstract thinking with an abstract symbol. For any school symbol you consider, be sure to keep the rest of your logo in mind. Your symbol should synthesize the style of your logo's other elements to create a unified brand for your school.
Special Features
To create an A+ school logo, you need to go above and beyond. Take your logo to the next level, using Looka’s special features. Stacked text lets you split your school’s name across multiple lines. If your name includes “university” or “academy,” stacked text allows for more flexible formatting. Choose which aspects of your logo to emphasize using a container. Many academic institutions use containers around their symbols to create a school crest look. Available in circular, rectangular, and abstract formats, containers can shape the way students see your school. With a few special features for extra credit, your school’s brand is sure to impress.
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