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Soccer logo best practices
Color
Soccer is an exciting outdoor sport, and your logo’s colors should capture that sense of excitement and fast gameplay. Your colors should make sense for your team name, like shades of brown or gold for bears or lions or cooler colors for a water or ice-based names. You may also want to involve the colors of your country, province, state, or city flag to invoke a sense of geographic pride.
Layout
A clear, simple layout works best for sports team logos, which will be on players' uniforms. When the players are in motion, a simple logo is easier to read. Soccer logos are often encased in some kind of container or emblem. You may choose an emblem for uniforms and other wearable items, and a logo with the full team's name, city, and other details for printed materials, banners, and fan swag. Most soccer logos stack their logo elements to conserve space, as horizontal logos often take up more real estate on printed materials.
Typography
Sans serif fonts look better for logos that will be on clothing, especially on soccer players running quickly and making sudden moves. Use a bold, block-style font so your team name can be read from across a wide soccer pitch, and choose filled-in letters instead of outlines, which may be harder to discern from a distance. Soccer logos often have a classic appeal, so try a font that is legible but still traditional.
Symbol
Your soccer logo’s symbol is arguably the most important part of the design. It represents your team and the sport, but there is still plenty of room for creativity. Consider making a symbol that represents both the game and the team mascot or name, like a soccer ball overlaid on the team mascot. Or, you may opt for something less obvious, like a symbol representing your team’s city or country and the game. The symbol should be simple enough to be associated with your team whenever your fans see it, and generate a sense of pride and excitement.
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