Make your own sports logo for free
Select
Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.
Review
You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.
Perfect
Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!
Design a custom logo for free. Only pay if you’re 100% happy!
Sports logo best practices
Color
Your team’s logo colors can come to define your brand, appearing across everything from jerseys, to equipment, to facepaint. To build a palette your fans can stand behind, go bold. Striking, saturated colors are just the ticket, creating a confident first impression for your team. Choose 1-2 distinct colors, and avoid anything that resembles your rivals’ colors too closely.
Layout
Sports logos can appear just about anywhere. So to ensure your logo looks just as great on the Megatron as it does on merch, keep it simple. Look for layouts without too many complex features, that put either your name or symbol in the spotlight. If you’re not sure which layouts will play best, try browsing Looka’s mockups feature to see what different formats look like in action.
Typography
When it comes to choosing sports logo fonts, you need to go big or go home. Uppercase, bold Sans-Serif typefaces are the name of the game for company and team logos alike. Aside from adding a feeling of enthusiasm to your logo, this style of font is also highly readable. With the right spirit and the right style, these fonts make it easy for fans to read, remember, and cheer your name.
Symbol
Many sports symbols also serve as mascots, making animals one of the most popular symbol options for logos in this industry. If you want your symbol to double as your mascot, opt for something with a cartoonish style that will translate well to a costume. If you’re not a fan of mascots, consider an abstract symbol to communicate your team’s strengths.
Special Features
What separates a professional sports logo from an amateur? The difference is in the details. Containers add structure to your logo and enhance its message. Circular containers can recall balls. Rectangular containers reflect the playing field. For a classic football club look, try a crest-shaped container. Create the perfect starting lineup for your logo by stacking your text and symbol. Stacking features adds a focal point to your logo, while also making it more compact. Perfect for fitting your logo on smaller sports equipment! Add the final finishing touch by using the curved text option to fit your name to circular symbols or containers. With a few simple features, you can take your team’s logo from bush league to big league in minutes.
Frequently asked questions (FAQ) about sports logos
-
What makes a good sports logo?
There are four key components to keep in mind that will knock your sports logo out of the park: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, you’ll be sure to hit home base with your logo each and every time.
-
What is the best font for a sports logo?
To ensure your sports logo really stands out, go with hard-hitting fonts that can’t be beat. Bold Sans-Serif fonts are legible from any distance and on any medium, which gives your sports logo a winning quality. The goal is to create an unforgettable, eye-catching logo that your fans will always root for.
-
What icons work well for a sports logo?
When choosing an icon for your sports logo, go for the gold. Whether you’re a basketball team that chooses symbols like basketballs or hoops, or a track team that selects a speedy animal icon, the options are endless. Just be sure your sports symbol – be it a literal or abstract representation – fits in well with your other design elements.
-
How do I design my own sports logo?
You have a few options for creating your sports or sports team logo. There are always professional designers you could hire to do your graphic design for you. If you’re on a tight budget and prefer to do it yourself, look into free sports logo design with an online logo maker like Looka — simply enter a few inputs in our logo generator and you’ll have a professional logo instantly. Only pay if you’re completely satisfied with the result!
Try the sports logo maker trusted by over 20 million small businesses
Learn more about logo design
Get started today!
Use Looka's AI-powered platform to create a sports business logo, design a website, and build a brand you love.