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Trucking logo best practices
Color
If you want people to trust your trucks, they need to look professional. Opt for dark, muted colors that convey experience and expertise. Popular palettes for this industry include blues and reds, which are associated with logic and power—both great traits to channel in your brand. You’ll want to avoid using too many colors in your logo, since a complicated logo implies complicated services.
Layout
Whether your logo is on an invoice or the side of a truck, it needs to look its best. To ensure your logo will scale well to suit any application, keep your layout simple. Having too many elements, too long a name, or too many colors mean your logo is likely to lose detail in smaller applications. For consistency’s sake, a clean logo layout is always the way to go.
Typography
Signal strength and reliability in your trucking logo, by opting for a font as solid as your services. Bold Sans-Serif fonts fit the bill, with their thick lines and clean corners. Whatever font you go with, make sure to test for readability, to ensure customers can make sense of your name—whether it’s on the side of a moving box or a moving vehicle.
Symbol
Many trucking company logos use symbols that reflect the work they do, whether literally or figuratively. On the literal end, this means using truck or shipping equipment icons. On the figurative end, this might mean selecting icons of animals associated with strength and speed. For every symbol, make sure it matches the rest of your design, to create a logo that clearly communicates your company’s promise.
Special Features
Get on the express route to a professional-looking brand, using Looka’s special features. Start by creating a sense of movement using font and color pairs. By changing up the look of your text, you make the eye travel across your name. For a symbol that recalls the look of truck hood ornaments, try playing with containers. Rectangular containers work well for animal and abstract symbols, while crest-shapes work well for monograms. With the right special features, your trucking logo will be road-ready in no time.
Frequently asked questions (FAQ) about trucking logos
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Why do I need a logo for my trucking company?
A logo is an important element of your trucking company’s brand identity. It serves as a visual representation of your company and can help you to establish a professional image and stand out from your competitors. Having a compelling logo on your truck, business cards, websites and other media can impact how customers perceive your brand.
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What colors look good with a trucking logo?
Your trucking logo colors should reflect the values that you want to communicate to your customers. Darker colors communicate dependability, experience and skill. Often blues and reds are used in the trucking industry, which can help to demonstrate logic and power.
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What is the best font for a trucking logo?
The best font for a trucking logo will signify strength and reliability. Bold sans serif fonts are a common choice, given their thick, geometric lines. Just ensure that the font you choose is legible on any medium, and at any size.
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What icons work well for a trucking logo?
When it comes to trucking logo design, use symbols which reflect your area of expertise and the values that you want to communicate. Just be sure that your symbol fits with the rest of your design elements to communicate your company’s promise. Some trucking companies may choose to use truck icons or shipping equipment symbols in their logos. Others may go for animal symbols, such as bears or panthers, that indicate strength and speed.
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How do I design my own trucking logo?
You have a few options for creating your trucking logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online trucking logo maker like Looka — simply enter a few inputs and you’ll have a stunning new trucking business logo in minutes.
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