What is Aspect Ratio?

Aspect ratio describes the relationship between a shape’s (usually rectangular) width and height. Often when building or adding images to your website, you’ll see options like 1:1 (square) or 16:9 (wide). These ratios impact the depth and scale of how you’ll view an image.

1:1 images tend to be more tightly cropped and focus on one element in an image. Wider, more panoramic images will take on a larger ratio, 16:9 for example, and provide a wide-scale view of an image.