{"id":10827,"date":"2019-02-14T14:41:26","date_gmt":"2019-02-14T19:41:26","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=10827"},"modified":"2023-04-27T23:38:05","modified_gmt":"2023-04-28T03:38:05","slug":"customer-story-girl-gang-goodies","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/customer-story-girl-gang-goodies\/","title":{"rendered":"How Morgan Lunn Started an Online Cookie Delivery Service"},"content":{"rendered":"<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/youtube.com\/embed\/hWMpRV8JOCE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Sometimes you just have to go for it. That&#8217;s exactly what Morgan Lunn, first-time entrepreneur and founder of <a href=\"https:\/\/girlganggoodies.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Girl Gang Goodies<\/a>, did.<\/p>\n<p>On a brisk Toronto day \u2014 January 29th, 2018 \u2014 Morgan decided she wanted to start her own business.<\/p>\n<p>You know how New Year\u2019s resolutions go \u2014 they\u2019re often fleeting self-improvement plans that never come to fruition. Like sticking to a strict daily gym regimen, or reading one book a week. We\u2019ve all been there. For Morgan, this was more than just an idea that fizzled away.<\/p>\n<div class=\"altpull\"> \u201cI\u2019ve always wanted to be an entrepreneur. I come from a family of entrepreneurs, so it\u2019s always been a goal of mine.\u201d\u00a0<\/div>\n<p>Morgan decided she wanted to launch right before Valentine\u2019s Day, meaning she had two weeks to get her business up and running. But first, she needed a logo, website, and all of the other pieces of setting up a company. She went onto Looka and designed her logo THAT DAY. Here&#8217;s what it looks like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10839\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143632\/Girl-Gang-2.jpg\" alt=\"Girl Gang Goodies logo made with Looka\" width=\"784\" height=\"440\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143632\/Girl-Gang-2.jpg 712w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143632\/Girl-Gang-2-600x337.jpg 600w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>After finalizing her logo, Morgan had a few other tasks on her list to complete:<\/p>\n<div class=\"altlist\">\n<ol>\n<li>Create a Shopify ecommerce site for her online bakery<\/li>\n<li>Set up social media profiles and develop a posting strategy<\/li>\n<li>Order packing boxes and branded materials (cards, stickers, etc.)<\/li>\n<li>Finalize pricing and business model<\/li>\n<li>Gather baking materials and equipment<\/li>\n<li>Release her new brand and business to the world!\u00a0<\/div><\/li>\n<\/ol>\n<p>Miraculously, in under two weeks, Morgan launched her online cookie delivery service. It was only eight days later that she left her corporate job at Starbucks to work on Girl Gang Goodies full-time.<\/p>\n<p>Since then, Morgan has delivered thousands of cookies across Toronto. She\u2019s also been busy building up an online and offline community, and working with top brands like Facebook and Wealthsimple.<\/p>\n<h2>Why cookie delivery?<\/h2>\n<p>Selling baked goods online wasn\u2019t one of Morgan\u2019s childhood dreams \u2014 but it came to be through some magical thing called fate.<\/p>\n<p>Morgan says her \u201cfamily\u2019s claim to fame\u201d is an old cookie recipe that came from her father\u2019s ex-girlfriend in the 1970s. Her mother found the recipe cards when she moved in, added the secret spice, and the rest is history.<\/p>\n<p>Every time the family is attending an event or saying thanks, they bring these cookies. Holiday parties, dance recitals, birthdays, you name it. Morgan now uses this same family favorite recipe to bake the cookies sold on <a href=\"https:\/\/girlganggoodies.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">her website<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10838\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143631\/Girl-Gang-1.jpg\" alt=\"Girl Gang Goodies cookie delivery service\" width=\"784\" height=\"440\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143631\/Girl-Gang-1.jpg 712w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143631\/Girl-Gang-1-600x337.jpg 600w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Morgan&#8217;s mission from the very start has been to encourage people to share their love and thanks to the women in their lives.<\/p>\n<p>As her website puts it: Regardless of what gender you identify with, we all have powerful women in our life who support and empower us, enabling us to be who we are and help us through the tough and the triumphant. This is your GIRL GANG, and they deserve to be celebrated.<\/p>\n<p>&#8220;I would have never anticipated being an online cookie delivery service,\u201d Morgan admits.<\/p>\n<p>But a beautiful box of homemade cookies just happens to be the perfect vessel for celebration and appreciation. Because hey\u2026who doesn\u2019t love some fresh, homemade, ooey gooey chocolate chip cookies?!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10840\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143810\/Girl-Gang-Goodies-box-of-cookies.jpg\" alt=\"Custom logo on box\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143810\/Girl-Gang-Goodies-box-of-cookies.jpg 1988w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143810\/Girl-Gang-Goodies-box-of-cookies-600x400.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143810\/Girl-Gang-Goodies-box-of-cookies-768x512.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143810\/Girl-Gang-Goodies-box-of-cookies-1024x683.jpg 1024w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h2>Building a brand from scratch<\/h2>\n<p>After working at big companies like Hudson\u2019s Bay Company, Lululemon, and Starbucks, Morgan is well-versed in the art of developing a brand that shines. She&#8217;s a talented businesswoman and storyteller who knows how to captivate an audience through great content \u2014 and a great product.<\/p>\n<p>Because her boxes are pretty and photogenic, people love to capture and share them on social media. This is where her word-of-mouth marketing really shines \u2013 people love to give and to get her goodies!<\/p>\n<p>Morgan also sources content from various partnerships and events she attends, which helps to further develop and grow her #girlgang community.<\/p>\n<p>Using her brand guidelines from Looka, she replicates the exact color and font in her logo across the majority of her marketing materials. The guidelines also make it easy to share her logo in different sizes and file formats with partners and media outlets.<\/p>\n<p>This consistency is key to strong visual branding, and helps makes her brand easily recognizable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10835\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143109\/Girl-Gang-Goodies-logo.jpg\" alt=\"Logo made with Looka by Girl Gang Goodies\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143109\/Girl-Gang-Goodies-logo.jpg 1899w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143109\/Girl-Gang-Goodies-logo-600x400.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143109\/Girl-Gang-Goodies-logo-768x512.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14143109\/Girl-Gang-Goodies-logo-1024x683.jpg 1024w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Morgan uses her logo, iconic company name, and brand colors wherever she can. From her website and social channels, to actual swag and printed goods. Her Girl Gang arsenal consists of:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li>Custom stickers<\/li>\n<li>Business cards<\/li>\n<li>Welcome pamphlets<\/li>\n<li>Hats, T-shirts, and more!<\/li>\n<\/ul>\n<p><\/div>\n<h2>Developing strategic partnerships<\/h2>\n<p>Morgan describes Girl Gang as, \u201cEmpowerment, community, gratitude, and delicious\u2026\u201d<\/p>\n<p>Though her company is still very young, her goal is to develop a community around Girl Gang \u2014 more of a \u201c360 experience outside of just cookies.\u201d Partnerships and branding are a crucial part of this.<\/p>\n<p>\u201cThe entrepreneur community in Toronto is so welcoming, willing to collaborate and vibrant,&#8221; Morgan explains. &#8220;When determining who we want to work with, alignment on values is key. It&#8217;s also why we have been able to work with amazing fellow female-entrepreneurs and brands who have the same values and look to elevate women in some capacity.\u201d<\/p>\n<p>She has already worked with some of the most notable brands around, including Bumble, Smashbox, Facebook, and Wealthsimple. By partnering with companies who share a similar mission \u2014 to empower and celebrate women \u2014 Morgan is able to organically spread the Girl Gang brand.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/instagram.com\/p\/BqM7-ukBOBp\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/instagram.com\/p\/BqM7-ukBOBp\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by GIRL GANG GOODIES INC (@girlganggoodies)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-11-15T13:09:48+00:00\">Nov 15, 2018 at 5:09am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2>Morgan\u2019s tips for new entrepreneurs and side hustlers<\/h2>\n<p>Reflecting on her experience with Girl Gang Goodies so far, she makes sure to stress that \u201crunning a business is just generally very challenging.\u201d Particularly when you\u2019re a sole entrepreneur doing most things for the first time!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10841\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14144046\/Morgan-Lunn-from-Girl-Gang-Goodies-Toronto.jpg\" alt=\"Morgan Lunn from Girl Gang Goodies a Toronto startup\" width=\"784\" height=\"538\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14144046\/Morgan-Lunn-from-Girl-Gang-Goodies-Toronto.jpg 1932w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14144046\/Morgan-Lunn-from-Girl-Gang-Goodies-Toronto-600x412.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14144046\/Morgan-Lunn-from-Girl-Gang-Goodies-Toronto-768x527.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/14144046\/Morgan-Lunn-from-Girl-Gang-Goodies-Toronto-1024x703.jpg 1024w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<div class=\"altpull\"> \u201cNo one is going to believe in you more than yourself. So <em>you<\/em> need to invest and believe in yourself more than anything else in this world.\u201d <\/div>\n<p>When Morgan first had the idea, she really didn\u2019t know how to start her own company at home. She used her experience, drive, and the support of her girl gang to turn this idea into a full-fledged brand and business.<\/p>\n<p>Though she used her own resources to get her side hustle going, there are various small business loans and grants for women out there, as well as for 25-and-under entrepreneurs, creative and innovative companies, and so on.<\/p>\n<p>These grants can often be found on your local government&#8217;s website, or through a quick Google search.<\/p>\n<p>The takeaway? If you want to see something succeed, it takes lots of hard work and dedication (of course), but it also takes self trust and confidence. As Morgan stresses, \u201cWhy not you? There&#8217;s absolutely no reason that you can\u2019t do this.\u201d<\/p>\n<p>We agree! Want to learn more about becoming an entrepreneur? Check out our &#8220;you can do it&#8221; guide to <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-start-a-small-business\/\">starting a small business<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes you just have to go for it. That&#8217;s exactly what Morgan Lunn, first-time entrepreneur and founder of Girl Gang Goodies, did. On a brisk Toronto day \u2014 January 29th, 2018 \u2014 Morgan decided she wanted to start her own business. You know how New Year\u2019s resolutions go \u2014 they\u2019re often fleeting self-improvement plans that [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":10836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Morgan Lunn Started an Online Cookie Delivery Service | Looka<\/title>\n<meta name=\"description\" content=\"Morgan Lunn launched Girl Gang Goodies, an online cookie delivery service, in two weeks, and built her brand from scratch using Looka. Check out her story!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/customer-story-girl-gang-goodies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Morgan Lunn Started an Online Cookie Delivery Service | Looka\" \/>\n<meta property=\"og:description\" content=\"Morgan Lunn launched Girl Gang Goodies, an online cookie delivery service, in two weeks, and built her brand from scratch using Looka. 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