{"id":11270,"date":"2019-01-26T13:45:44","date_gmt":"2019-01-26T18:45:44","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=11270"},"modified":"2023-04-28T20:36:05","modified_gmt":"2023-04-29T00:36:05","slug":"journey-to-rebrand-from-logojoy-to-looka","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/journey-to-rebrand-from-logojoy-to-looka\/","title":{"rendered":"Journey to Rebrand: From Logojoy to Looka"},"content":{"rendered":"

We\u2019re all about helping people at the very start of their entrepreneurial journey \u2014 that moment when they\u2019ve decided to go for it and make their business a reality.<\/p>\n

So in light of our recent rebrand to Looka, it\u2019s fitting to go back to when our CEO, Dawson Whitfield, launched Logojoy on November 22, 2016 \u2014 a moment that, after two months of intense solo work, was both terrifying and exciting.<\/p>\n

The logo maker gained immediate attention on sites like Product Hunt<\/a> and Indie Hackers<\/a>, and within a few months, Dawson was raising the first round of funding, hiring employees, bringing on co-founder Rares Crisan, and serving hundreds of customers a day on the app.<\/p>\n

And even though Logojoy was helping other businesses get great branding, that wasn\u2019t the company\u2019s top priority early on.<\/p>\n

\"Dawson<\/p>\n

\u201cWhen I was one guy in a coworking space, it was all about, how do I make a good product?\u201d Dawson says. \u201cAfter launch, I pretty quickly thought about changing the name when I realized it could hold us back. But the business was delicate then \u2014 up until now, we\u2019ve been in a more vulnerable position as we prove ourselves as a company.\u201d<\/p>\n

Fast forward to the fall of 2018. Logojoy had grown to 30 employees, served more than 3 million users on the app, and closed a Series A funding round<\/a>.<\/p>\n

The rebrand conversation surfaced: to accomplish the mission of making great design accessible and delightful for everyone, we needed a name and brand that would support us in reaching that next level of growth.<\/p>\n

It was time to make a move.<\/p>\n

\n

The story of a new name<\/strong><\/h2>\n

When you\u2019re picking a name at the infancy of a business, it\u2019s exciting: You\u2019re starting something brand new, and no one knows who you are.<\/p>\n

When you\u2019re picking a new name for an existing company, that excitement is overshadowed by responsibility. Your name has value and meaning to customers, employees, investors, and anyone else who has come in contact with your brand; switching it comes with no shortage of pressure.<\/p>\n

While Logojoy\u2019s offerings had extended beyond logos, the goal of being the best logo maker in the world remained. That meant we had to weigh taking the word \u201clogo\u201d out of our name and forgoing some of the website traffic and recognition that came with that.<\/p>\n

“Changing the name was terrifying. I love the name Logojoy, but it\u2019s way too limiting. It didn\u2019t give us room to grow.\u201d<\/p>\n

– Dawson Whitfield, CEO <\/div>\n

We looked at startupnames.com, conducted hundreds of searches, and played around with prefixes, suffixes, and Latin words. There was even a debate about making \u201csub-brands\u201d under Logojoy (too bad \u201cBusiness Card Joy\u201d doesn\u2019t sound great).<\/p>\n

To sum it up, the name needed to meet the following criteria:<\/p>\n

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