{"id":12566,"date":"2023-03-23T09:28:07","date_gmt":"2023-03-23T13:28:07","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=12566"},"modified":"2023-10-19T13:32:07","modified_gmt":"2023-10-19T17:32:07","slug":"monogram-logo-design","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/monogram-logo-design\/","title":{"rendered":"Monogram Logo Design: A Beginner\u2019s Guide"},"content":{"rendered":"<p>How do you tell a story in as few words \u2014 or letters \u2014 as possible? By creating a monogram logo!<\/p>\n<p>Monograms flourished in the late 19th century, most notably in the fashion industry. Luxury <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-ideas\/fashion-logo-design\/\">fashion brands<\/a> like\u00a0 Louis Vuitton, Chanel, and Gucci have some of the most iconic monogram logo designs \u2014 with decades of reputation and worldwide recognition. Other famous monogram examples include Hewlett-Packard (HP) and Life\u2019s Good (LG) to name a few.<\/p>\n<p>What\u2019s interesting about a monogram logo design is the sentimental value it carries \u2014 the use of letters forms memorable acronyms and a deeper connection to the company name.<\/p>\n<p>Here are some famous monogram logo examples:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12677\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162703\/4x4_famous_monogram_logos.png\" alt=\"Chanel, HP, LG, and Gucci's monogram logos\" width=\"784\" height=\"784\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162703\/4x4_famous_monogram_logos.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162703\/4x4_famous_monogram_logos-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162703\/4x4_famous_monogram_logos-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162703\/4x4_famous_monogram_logos-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162703\/4x4_famous_monogram_logos-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162703\/4x4_famous_monogram_logos-365x365.png 365w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h2><b>What is a monogram logo?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>A monogram logo is a decorative design made up of a combination of one to three letters (traditionally three) to create a single symbol.<\/strong> Monograms are commonly used to represent the initials of a person or business. The l<\/span><span style=\"font-weight: 400;\">etters in this logo style may also be combined with imagery to illustrate the concept of the brand further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monograms are one of the oldest forms of identification, with the earliest use by the Ancient Greeks on coins to represent different cities. Throughout history, monograms were often used by painters on their artwork, as well as by royal families who relied on them for distinction (often to declare property) and for wedding invitations.\u00a0<\/span><\/p>\n<div class=\"altpull\"> Learn more about <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/different-types-of-logos\/\">different types of logos<\/a> on our blog! <\/div>\n<p>Check out some monogram logo examples we made with Looka&#8217;s monogram logo maker below:<\/p>\n<div id='gallery-1' class='gallery galleryid-12566 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122103\/portabellos-1024x776.png\" class=\"attachment-large size-large\" alt=\"Blue and yellow logo made with Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122103\/portabellos-1024x776.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122103\/portabellos-600x455.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122103\/portabellos-768x582.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122103\/portabellos-350x265.png 350w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122100\/mississippi-ricks1-1024x776.png\" class=\"attachment-large size-large\" alt=\"White and black logo made with Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122100\/mississippi-ricks1-1024x776.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122100\/mississippi-ricks1-600x455.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122100\/mississippi-ricks1-768x582.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122100\/mississippi-ricks1-350x265.png 350w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122105\/vivox1-1024x776.png\" class=\"attachment-large size-large\" alt=\"White and black logo made with Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122105\/vivox1-1024x776.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122105\/vivox1-600x455.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122105\/vivox1-768x582.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122105\/vivox1-350x265.png 350w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122057\/carter-brown-1024x776.png\" class=\"attachment-large size-large\" alt=\"Green and white logo made with Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122057\/carter-brown-1024x776.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122057\/carter-brown-600x455.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122057\/carter-brown-768x582.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28122057\/carter-brown-350x265.png 350w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Looka&#8217;s <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/\" target=\"_blank\" rel=\"noopener\">monogram logo maker<\/a> applies the principles of design for you so you can focus on creating the perfect monogram logo. <\/div>\n<h2><b>When to choose a monogram logo for your business<\/b><\/h2>\n<p>When <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-design-a-logo\/\">designing a logo<\/a>, you want something that\u2019ll resonate with your target audience while establishing your brand\u2019s essence (the emotions you want people to tie to your brand).<\/p>\n<p>Take the Louis Vuitton monogram logo: the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-serif-fonts\/\">serif font<\/a> evokes feelings of luxury, class, and exclusivity.<\/p>\n<p>Monogram logos work well in global markets and are a smart choice for companies with long or difficult-to-pronounce <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/checklist-how-to-come-up-with-a-catchy-and-creative-business-name\/\">business names<\/a>. They\u2019re also easy to remember \u2014 everyone knows LV stands for Louis Vuitton, and although it\u2019s a French name, it\u2019s memorable.<\/p>\n<p>Think about choosing a custom monogram logo if:<\/p>\n<h3>Your business name is on the longer side<\/h3>\n<p><span style=\"font-weight: 400;\">If your name is on the longer side or consists of multiple words, it may be difficult to display them clearly in a logo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the London Symphony Orchestra as an example. It can certainly start to become a mouthful (try saying it five times!), so the company opted for a simple three-letter monogram for its logo. They even took it a step further by creating the image of a conductor and a baton with the letters!<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12655\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153929\/LSO_monogram_logo.png\" alt=\"London Symphony Orchestra monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153929\/LSO_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153929\/LSO_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153929\/LSO_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153929\/LSO_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/h3>\n<h3>Your business name can naturally turn into an acronym<\/h3>\n<p>If your business name is technical orlong, shorten it into an easy-to-remember acronym. This tactic works well for businesses with global markets, as they\u2019re easy to pronounce and recognize.<\/p>\n<p><span style=\"font-weight: 400;\">The Minnesota Mining and Manufacturing Company took this route when creating its logo by simply shortening its name to \u201c3M.\u201d<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12652\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153430\/3M_monogram_logo.png\" alt=\"3M monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153430\/3M_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153430\/3M_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153430\/3M_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26153430\/3M_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/h3>\n<h3>Your business has family ties<\/h3>\n<p><span style=\"font-weight: 400;\">The monogram style works great for businesses that have family roots, as monograms first started as a concept that has sentimental value. As one of the most successful luxury fashion houses in the world, Louis Vuitton&#8217;s logo is a prime example of a monogram that has family history behind it.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12663\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160627\/LV_monogram_logo.png\" alt=\"Louis Vuitton monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160627\/LV_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160627\/LV_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160627\/LV_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160627\/LV_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/h3>\n<h3>Your business covers global markets<\/h3>\n<p><span style=\"font-weight: 400;\">Does your business have markets outside of its home nation? Consider a monogram that will be simple for people around the world to recognize and remember. <\/span><\/p>\n<p>General Electric\u2019s monogram is a little more on the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-styles\/abstract-logos\/\">abstract side<\/a> with its custom script typeface. Though everyone won\u2019t know the company is named General Electric, It\u2019s been around for long enough to be a household monogram symbol.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12660\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160624\/GE_monogram_logo.png\" alt=\"General Electric monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160624\/GE_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160624\/GE_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160624\/GE_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160624\/GE_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/h3>\n<h3>You don\u2019t want to use an abstract symbol<\/h3>\n<p>If you prefer not to use a symbol in your logo and want your company name to stand on its own, a monogram is a good option. Create a visually appealing logo by combining initials and making something original all your own.<\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re first <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-start-a-small-business\/\">starting your business<\/a>, you\u2019re trying to establish your brand and raise awareness around it. In this case, start with a variation of the monogram with the full name of your business underneath or beside the monogram.<\/span><\/p>\n<p>You can then use the monogram by itself in smaller spaces, like social media profile images or website favicons.<\/p>\n<div id='gallery-2' class='gallery galleryid-12566 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131015\/stylus-1024x776.jpg\" class=\"attachment-large size-large\" alt=\"Light blue and white logo made with Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131015\/stylus-1024x776.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131015\/stylus-600x455.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131015\/stylus-768x582.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131015\/stylus-350x265.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131015\/stylus.jpg 1095w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131013\/bambis-1024x776.jpg\" class=\"attachment-large size-large\" alt=\"Teal and navy logo made with Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131013\/bambis-1024x776.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131013\/bambis-600x455.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131013\/bambis-768x582.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131013\/bambis-350x265.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28131013\/bambis.jpg 1095w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"cta cta--grey cta--shortcode\" data-plugin=\"BLOG_FULL\">\n  <div class=\"cta__container\">\n    <h2 class=\"cta__headline\"> Create your own monogram logo now, for free! <\/h2>\n    <form\n      class=\"cta__form\"\n      action=\"\/logo-maker\/app\"\n      method=\"GET\"\n    >\n      <input class=\"cta__input\" type=\"text\" name=\"company_name\" value=\"\" placeholder=\"Enter your company name\">\n      <button class=\"cta__button cta__button--primary\">Get started<\/button>\n    <\/form>\n  <\/div>\n<\/div>\n<h2>Monogram logo design tips<\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few tips to review before creating a good monogram logo: <\/span><\/p>\n<h3><b>1.<\/b> Find<b> a distinct typeface<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This style of logo design requires attentiveness to the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/choosing-and-using-your-logo-font\/\">logo font<\/a> you choose. Monogram logos are all about the letters, so it\u2019s critical to find a typeface that reflects your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-personality\/\">brand\u2019s personality<\/a> and your target audience.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162123\/NYY_monogram_logo.png\" alt=\"New York Yankees monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162123\/NYY_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162123\/NYY_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162123\/NYY_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26162123\/NYY_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How do you start the process of choosing a typeface for your own monogram logo?\u00a0Ask yourself these questions:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"altlist\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can my business name be shortened? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many letters do I want to include?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How will I use my monogram, and where will people see it? <\/div><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve answered these questions, start experimenting! Are you going for a fancy, elaborate look and feel? Try a <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-cursive-fonts\/\">cursive font<\/a>. Want something more classic and refined? Consider a serif. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to explore typefaces or even dabble in freehand if you\u2019re feeling adventurous. Step outside your comfort zone and try as many options as you can until you come across a monogram you\u2019re happy with. <\/span><\/p>\n<hr \/>\n<h3><b>2. Mix it up with a character feature<\/b><\/h3>\n<p>With a two or three-letter monogram, you can play with the idea of a character feature with simple letters.<\/p>\n<p><span style=\"font-weight: 400;\">Take the famous professional tennis player, Roger Federer for example. The monogram used for his <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/personal-branding\/\">personal brand<\/a> features his first and last initials; however, portions of these letters are missing, leaving it to our brains to complete the image of the &#8220;RF.&#8221; <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12666\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160631\/RF_monogram_logo.png\" alt=\"Roger Federer's monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160631\/RF_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160631\/RF_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160631\/RF_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160631\/RF_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Single-letter monograms are the most challenging monogram logo to create. Making a single letter powerful enough to stand on its own isn\u2019t easy, but it can be done once brand recognition is built.<\/p>\n<p>Take one of the most iconic logos of all time: the McDonald\u2019s logo. The letter \u201cM\u201d was taken to new heights by designer Jim Schindler with the famous \u201cGolden Arches.\u201d Reminiscent of its world-class fries, the Golden Arches is a creative take on a standalone letter \u201cM.\u201d<b><\/b><\/p>\n<hr \/>\n<h3><b>3. Choose color wisely<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Less is more when it comes to the creation of monogram logos. Limit the number of <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-color-combinations\/\">color combinations<\/a> and use no more than two to make the letters of your monogram stand strong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Black tends to be a popular <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-colors\/\">logo color<\/a>, especially in the fashion industry, because it&#8217;s both versatile and minimal. Paired with white, it&#8217;s ideal for working with inverse variations.<\/span><\/p>\n<div id='gallery-3' class='gallery galleryid-12566 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144448\/mejuri-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"mejuri monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144448\/mejuri-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144448\/mejuri-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144448\/mejuri-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144448\/mejuri-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144448\/mejuri-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144448\/mejuri-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144448\/mejuri-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419161701\/baskin-robbins-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"baskin robbins monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419161701\/baskin-robbins-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419161701\/baskin-robbins-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419161701\/baskin-robbins-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419161701\/baskin-robbins-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419161701\/baskin-robbins-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419161701\/baskin-robbins-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419161701\/baskin-robbins-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>The jewelry brand Mejuri opted for a dainty (like their products) \u201cM\u201d monogram enclosed in a circle container in black. The brand also uses a gold logo color variation in some of its <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/marketing-collateral\/\">marketing materials<\/a>.<\/p>\n<p>Most brands stick with one color, but using two or three is acceptable if they\u2019re significant in communicating the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-identity-guide\/\">brand identity<\/a>. Baskin Robbins\u2019 new <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-redesigns-2021\/\">logo redesign<\/a> incorporated its traditional pink and brown brand colors from their vintage logo.<\/p>\n<div id='gallery-4' class='gallery galleryid-12566 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144920\/GM-monogram-logo.jpg\" class=\"attachment-full size-full\" alt=\"GM monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144920\/GM-monogram-logo.jpg 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144920\/GM-monogram-logo-600x600.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144920\/GM-monogram-logo-1024x1024.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144920\/GM-monogram-logo-150x150.jpg 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144920\/GM-monogram-logo-768x768.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144920\/GM-monogram-logo-350x350.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144920\/GM-monogram-logo-365x365.jpg 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144923\/NASA-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"NASA monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144923\/NASA-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144923\/NASA-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144923\/NASA-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144923\/NASA-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144923\/NASA-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144923\/NASA-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419144923\/NASA-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Bold primary colors are top choices for brands who want to use color to distinguish their brand. Popular monogram logo colors like red evoke feelings of power and excitement, and blue communicates a sense of trust and reliability. Like GM\u2019s new logo!<\/p>\n<div class=\"altpull\"> Vintage <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/graphic-design-trends\/\">graphic design is trending<\/a> in 2022 and many businesses are reviving their old looks. <\/div>\n<hr \/>\n<h3><b>4. Experiment with shape and layout<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, monogram logos consist of only letters for the most part, but the shape does play a significant role in their overall design. It comes down to <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-is-visual-hierarchy\/\">the layout<\/a> of the letters used in a monogram. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most common is a horizontal layout with overlapping letters, falling into a traditional rectangle shape. Luxury fashion brand Yves Saint Laurent strayed away from this by arranging the initials \u201cYSL\u201d overlapped in a carefully crafted vertical orientation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12668\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160633\/YSL_monogram_logo.png\" alt=\"YSL monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160633\/YSL_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160633\/YSL_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160633\/YSL_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160633\/YSL_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Keep in mind there are many other layout options to choose from:<\/p>\n<p><strong>Interlocked: <\/strong><span style=\"font-weight: 400;\">This is a popular style as it\u2019s versatile and can be used across industries. This layout requires at least two letters.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12671\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161656\/Chanel_monogram_logo.png\" alt=\"Chanel monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161656\/Chanel_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161656\/Chanel_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161656\/Chanel_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161656\/Chanel_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><strong>Letter seal: <\/strong><span style=\"font-weight: 400;\">On the more formal side, a letter seal monogram works for brands that are more traditional, and may have some history behind it.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12667\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160632\/WB_monogram_logo.png\" alt=\"Warner Brothers monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160632\/WB_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160632\/WB_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160632\/WB_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160632\/WB_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><strong>Mirrored or Flipped: <\/strong><span style=\"font-weight: 400;\">Most effective when done with two letters, this eye-catching layout gets people to do a double-take and works well for brands in creative fields like design agencies and interior decorators. Adding an elaborate container around your monogram logo can also create an <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/emblem-logos\/\">emblem logo style<\/a>. It can exude a more traditional, old-timey look. Like Warner Brothers above!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12672\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161658\/Fendi_monogram_logo.png\" alt=\"Fendi monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161658\/Fendi_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161658\/Fendi_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161658\/Fendi_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161658\/Fendi_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><strong>Stacked: <\/strong><span style=\"font-weight: 400;\">Thinking of taking an untraditional approach? Consider a stacked monogram. This unique layout works well with two to four letters and is sure to grab attention. It\u2019s best to stick to a clean serif or <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-sans-serif-fonts\/\">sans-serif font<\/a> as this may start to look cluttered with a script typeface.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12673\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161659\/Givenchy_monogram_logo.png\" alt=\"Givenchy monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161659\/Givenchy_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161659\/Givenchy_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161659\/Givenchy_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26161659\/Givenchy_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><strong>Informal: <\/strong><span style=\"font-weight: 400;\">A bit on the quirkier side, an informal monogram is a great way to play up your brand\u2019s personality. Typically a handwritten typeface, this is a more personal take on this style of logo. Consider a more informal monogram for a blog or casual clothing brand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12662\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160626\/HM_monogram_logo.png\" alt=\"H&amp;M monogram logo\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160626\/HM_monogram_logo.png 784w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160626\/HM_monogram_logo-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160626\/HM_monogram_logo-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/03\/26160626\/HM_monogram_logo-350x175.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h3>Monogram logo ideas<\/h3>\n<p>Ready for some inspiring monogram logo ideas to kick off your<a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-design-a-logo\/\"> logo design<\/a>? Check them out below!<\/p>\n<div id='gallery-5' class='gallery galleryid-12566 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131337\/classy-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"black photography monogram logo\" aria-describedby=\"gallery-5-25345\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131337\/classy-monogram-logo.png 1000w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131337\/classy-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131337\/classy-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131337\/classy-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131337\/classy-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131337\/classy-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-25345'>\n\t\t\t\tMade on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131345\/bakery-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"blue bakery monogram logo\" aria-describedby=\"gallery-5-25346\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131345\/bakery-monogram-logo.png 1000w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131345\/bakery-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131345\/bakery-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131345\/bakery-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131345\/bakery-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131345\/bakery-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-25346'>\n\t\t\t\tMade on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131352\/Yellow-Monogram-logo-example.png\" class=\"attachment-full size-full\" alt=\"modern yellow monogram logo with symbol\" aria-describedby=\"gallery-5-25347\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131352\/Yellow-Monogram-logo-example.png 1000w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131352\/Yellow-Monogram-logo-example-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131352\/Yellow-Monogram-logo-example-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131352\/Yellow-Monogram-logo-example-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131352\/Yellow-Monogram-logo-example-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131352\/Yellow-Monogram-logo-example-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-25347'>\n\t\t\t\tMade on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131358\/consulting-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"Finance monogram logo with serif font\" aria-describedby=\"gallery-5-25348\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131358\/consulting-monogram-logo.png 1000w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131358\/consulting-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131358\/consulting-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131358\/consulting-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131358\/consulting-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131358\/consulting-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-25348'>\n\t\t\t\tMade on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131405\/modern-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"modern black monogram logo for beauty\" aria-describedby=\"gallery-5-25349\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131405\/modern-monogram-logo.png 1000w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131405\/modern-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131405\/modern-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131405\/modern-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131405\/modern-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131405\/modern-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-25349'>\n\t\t\t\tMade on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131411\/Pink-and-yellow-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"bold pink monogram logo\" aria-describedby=\"gallery-5-25350\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131411\/Pink-and-yellow-monogram-logo.png 1000w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131411\/Pink-and-yellow-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131411\/Pink-and-yellow-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131411\/Pink-and-yellow-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131411\/Pink-and-yellow-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230413131411\/Pink-and-yellow-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-25350'>\n\t\t\t\tMade on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div id='gallery-6' class='gallery galleryid-12566 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145714\/pink-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"pink monogram logo\" aria-describedby=\"gallery-6-23760\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145714\/pink-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145714\/pink-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145714\/pink-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145714\/pink-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145714\/pink-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145714\/pink-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145714\/pink-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-23760'>\n\t\t\t\tMade on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145717\/BQ-monogram-logo-example.png\" class=\"attachment-full size-full\" alt=\"BQ monogram logo example\" aria-describedby=\"gallery-6-23761\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145717\/BQ-monogram-logo-example.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145717\/BQ-monogram-logo-example-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145717\/BQ-monogram-logo-example-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145717\/BQ-monogram-logo-example-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145717\/BQ-monogram-logo-example-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145717\/BQ-monogram-logo-example-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145717\/BQ-monogram-logo-example-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-23761'>\n\t\t\t\tDesigned on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145724\/NS-monogram-logo-.png\" class=\"attachment-full size-full\" alt=\"NS monogram logo\" aria-describedby=\"gallery-6-23762\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145724\/NS-monogram-logo-.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145724\/NS-monogram-logo--600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145724\/NS-monogram-logo--1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145724\/NS-monogram-logo--150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145724\/NS-monogram-logo--768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145724\/NS-monogram-logo--350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145724\/NS-monogram-logo--365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-23762'>\n\t\t\t\tMade on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145726\/cursive-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"cursive monogram logo\" aria-describedby=\"gallery-6-23763\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145726\/cursive-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145726\/cursive-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145726\/cursive-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145726\/cursive-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145726\/cursive-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145726\/cursive-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145726\/cursive-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-23763'>\n\t\t\t\tDesigned on the Looka Logo Maker\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145746\/Ernst-and-young-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"Ernst and young monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145746\/Ernst-and-young-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145746\/Ernst-and-young-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145746\/Ernst-and-young-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145746\/Ernst-and-young-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145746\/Ernst-and-young-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145746\/Ernst-and-young-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145746\/Ernst-and-young-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145749\/grammarly-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"grammarly monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145749\/grammarly-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145749\/grammarly-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145749\/grammarly-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145749\/grammarly-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145749\/grammarly-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145749\/grammarly-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145749\/grammarly-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145755\/HBO-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"HBO monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145755\/HBO-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145755\/HBO-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145755\/HBO-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145755\/HBO-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145755\/HBO-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145755\/HBO-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145755\/HBO-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145800\/VW-monogram-logo.jpg\" class=\"attachment-full size-full\" alt=\"VW monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145800\/VW-monogram-logo.jpg 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145800\/VW-monogram-logo-600x600.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145800\/VW-monogram-logo-1024x1024.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145800\/VW-monogram-logo-150x150.jpg 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145800\/VW-monogram-logo-768x768.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145800\/VW-monogram-logo-350x350.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145800\/VW-monogram-logo-365x365.jpg 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145807\/EA-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"EA monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145807\/EA-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145807\/EA-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145807\/EA-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145807\/EA-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145807\/EA-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145807\/EA-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145807\/EA-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145809\/Playstation-monogram-logo.png\" class=\"attachment-full size-full\" alt=\"Playstation monogram logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145809\/Playstation-monogram-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145809\/Playstation-monogram-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145809\/Playstation-monogram-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145809\/Playstation-monogram-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145809\/Playstation-monogram-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145809\/Playstation-monogram-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220419145809\/Playstation-monogram-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<hr \/>\n<h3><b>How will you use your own monogram logo?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can use a monogram logo on favicon images, watermarks, stationery, badges, pins, and more. Have a clear idea of <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-print-your-logo\/\">where your logo will appear<\/a>: on wedding stationery? Merchandise? Shopping bags? Knowing exactly where your logo will appear most prominently will help in your design decisions.<\/span><\/p>\n<div id='gallery-7' class='gallery galleryid-12566 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134852\/SB-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134852\/SB-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134852\/SB-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134852\/SB-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134852\/SB-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134852\/SB-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134852\/SB-365x365.png 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134852\/SB.png 1400w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134848\/SB-1-1024x1024.png\" class=\"attachment-large size-large\" alt=\"Monogram logo business card design by Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134848\/SB-1-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134848\/SB-1-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134848\/SB-1-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134848\/SB-1-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134848\/SB-1-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134848\/SB-1-365x365.png 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/28134848\/SB-1.png 1400w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">Monogram logos tell a story. They reveal who we are while staying true to tradition and brand identity. They\u2019re a brilliant and personal way to make your brand recognizable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because they&#8217;ve been associated with declaring the identity of an individual, family, or institution to the public, monograms are the most sentimental choice in logo design.<\/span><\/p>\n<p>The great thing about designing a monogram is that anyone can do it. All it takes is a little imagination and knowing how you want to present those letters. Try our <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/\">online monogram maker<\/a> and monogram templates today to explore fonts, layouts, colors, and more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you tell a story in as few words \u2014 or letters \u2014 as possible? By creating a monogram logo! Monograms flourished in the late 19th century, most notably in the fashion industry. Luxury fashion brands like\u00a0 Louis Vuitton, Chanel, and Gucci have some of the most iconic monogram logo designs \u2014 with decades [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":25295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monogram Logo Design: A Beginner\u2019s Guide | Looka<\/title>\n<meta name=\"description\" content=\"A monogram logo can go a long way in building a brand. Find out when and how to use monogram logos with famous examples to help your design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/monogram-logo-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monogram Logo Design: A Beginner\u2019s Guide | Looka\" \/>\n<meta property=\"og:description\" content=\"A monogram logo can go a long way in building a brand. 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