{"id":14496,"date":"2022-05-03T11:32:41","date_gmt":"2022-05-03T15:32:41","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=14496"},"modified":"2023-04-27T12:13:24","modified_gmt":"2023-04-27T16:13:24","slug":"10-famous-square-logos","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/10-famous-square-logos\/","title":{"rendered":"15 Famous Square Logos + Tips to Inspire Your Design"},"content":{"rendered":"

\"abstract<\/p>\n

Squares are popular logo shapes<\/a> for brands that want to convey trust, stability, and structure. From financial institutions to functional clothing, square logos have long been used to communicate business values and products at a subconscious level. The associations of square logos go beyond language barriers and can even be used to establish a brand internationally!<\/p>\n

Squares are strongly associated with stability and structure. Where circular shapes are found in nature, squares are more often found in human-made structures.\u00a0<\/strong><\/p>\n

If you\u2019re thinking of using a square logo for your logo design<\/a>, we\u2019ll cover iconic square logo examples and how to nail this look.<\/p>\n

Famous square logos and why they work<\/h2>\n

We\u2019ve analyzed some of the most popular square logos so you can understand their design, and find some inspiration for your own!<\/p>\n

1. BBC<\/h3>\n

The U.K.\u2019s broadcasting center has one of the most recognizable square logo examples. When the network\u2019s logo first launched, it was comprised of multiple circular iterations to differentiate between channels (BBC Education, BBC News, etc.). In the 1980s, the decision was made to modernize the branding. The box lettering was contained in squares and became the new logo.<\/p>\n

\"BBC<\/h3>\n

Why it works:<\/h3>\n

The simple, strong square shapes have truly stood the test of time. The BBC square logo is a fantastic example of how simplifying your branding can leave you with the most impactful, core elements. It\u2019s also easier to recognize and print on merchandise both on and offline.<\/p>\n

2. American Express<\/h3>\n

American Express has the perfect example of a square logo. As a financial organization, the company needs to communicate security and trustworthiness. Their simple blue design with a sans serif font<\/a> has changed very little since its inception. These elements are designed to express the company\u2019s brand personality<\/a> perfectly\u2014 including the flashy gradient<\/a>, which enhances the opulence that Amex has always conveyed.<\/p>\n

\"Amex<\/p>\n

Why it works:<\/h3>\n

The American Express logo uses three solid elements. The square contains and secures the logo. The color blue is widely associated with stability and reliability<\/a>. Finally, the bold, slab font is assertive and gives the impression of strength and fortitude. In unison, the logo conveys the perfect message for a banking corporation.<\/p>\n

3. Gap<\/h3>\n

Gap\u2019s square logo design is so iconic that when the company tried to rebrand in 2010, there was a massive public outcry<\/a>. The new version was scrapped after just one week! Even after Gap changed its logo again in 2016, most people still associate the brand with its classic blue square.<\/p>\n

\"gap<\/p>\n

Why it works:<\/h3>\n

Similar to American Express, Gap has all the elements of a robust and impactful logo. Gap\u2019s decision to use a serif font<\/a> establishes the ethos of tradition, age, and establishment. As a long-standing retailer, this matches their brand identity<\/a> perfectly. It\u2019s also interesting to note that the newest Gap logo \u2014 an inversion of the original square \u2014 still heavily relies on the Spire logo font<\/a>, something fans of the brand were disappointed to see go in the rebranding attempt.<\/p>\n

4. Lego<\/h3>\n

Who hasn\u2019t played with Lego? Another long-established household name (it was founded in 1932!), the company added a yellow square to its logo in the 1950s. It wasn’t until the 60s that the logo we now know and love started to take shape (…get it?). The red, yellow, and white brand is universally recognizable and serves as a more playful square logo inspiration<\/a>. It\u2019s easily the most famous red square logo!<\/p>\n

\"lego<\/p>\n

Why it works:<\/h3>\n

The Lego red square logo works well because it retains the feel of security and reliability with its geometry, while still appearing playful enough to appeal to children. The bright colors and rounded font are especially captivating for young eyes, while the associations that come with a square logo immediately reassure parents.<\/p>\n

5. Microsoft<\/h3>\n

The current Microsoft logo is a relatively new creation. Before 2012, the company used a simple, black-and-white wordmark logo<\/a>. It used boxy fonts since the 1980s, with relatively little change. Today, the new logo symbol<\/a> design can be recognized worldwide without the company name. This level of recognition is the mark of a truly successful square logo.<\/p>\n

\"mircrosoft<\/h3>\n

Why it works:<\/h3>\n

Although the logo is simple, it packs a punch symbolically. The four colored squares denote the branches of Microsoft\u2019s business; blue for Windows, red for Office, green for Xbox, and yellow for Bing. Each color was specifically chosen to represent the personality of the department. This clever design tactic, alongside the symbolic use of squares, is the perfect example of a clean, minimal logo<\/a> that has considerable depth.<\/p>\n

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Ready to make your own square logo? <\/h2>\n \n \n