{"id":15224,"date":"2023-06-14T11:04:35","date_gmt":"2023-06-14T15:04:35","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=15224"},"modified":"2023-10-15T22:00:18","modified_gmt":"2023-10-16T02:00:18","slug":"personal-branding","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/personal-branding\/","title":{"rendered":"Personal Branding 101: How to Craft a Personal Brand (+ Branding Examples!)"},"content":{"rendered":"

Personal branding is essential for every professional. Why? Just like branding a business, it expresses your professionalism, your values, and what skills you have to offer.<\/p>\n

As you go about your day, you may notice a billboard with a real estate agent, a poster for a dog walker, or see a branded Instagram account of an interior designer. All of these folks are perfect examples of personal branding!<\/p>\n

Clients and companies will Google you to find out who you are. Personal branding is a powerful tool to help you take control of your narrative and make a lasting impression.<\/div>\n

Branding yourself builds authenticity and authority in any competitive industry, and it creates an advantage when looking for a new job or clients. Let\u2019s dive into how to build a personal brand to nail your personality, skills, and professional goals. We\u2019ll cover:<\/p>\n

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  1. What is personal branding?<\/li>\n
  2. Why is personal branding important?<\/li>\n
  3. How to build a personal brand<\/li>\n
  4. Personal branding examples<\/li>\n<\/ol>\n

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    What is personal branding?<\/h2>\n

    Personal branding is all about creating a brand that defines who you are, what values you have, and what skills you offer.\u00a0<\/strong><\/p>\n

    Personal branding also allows you to always have a reputation and authority no matter what happens to the job market. It makes it easier to get the job of your dreams or transition into an entrepreneur or freelancer. Pretty sweet right?<\/p>\n

    Why is personal branding important?<\/h2>\n

    Here are 5 reasons why personal branding is important for everyone:<\/p>\n

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    1. Stand out from the crowd:<\/strong> In a competitive job market, a compelling personal brand helps you differentiate yourself from others. It makes you more authoritative and professional in others\u2019 eyes.<\/li>\n
    2. Grow Your Influence:<\/strong> When you establish yourself as an authority and credible figure in your field, people will respect that and turn to you as a source of knowledge.<\/li>\n
    3. Gain trust from your audience:<\/strong> Personal branding builds trust. When you consistently present a clear identity and message, it makes it easier for people to connect with you on a personal level.<\/li>\n
    4. Control your online presence:<\/strong> In the digital age, people will often Google you! Personal branding allows you to present yourself in the best possible light.<\/li>\n
    5. Future-proof yourself:<\/strong> Use your personal brand as a portfolio of all of your work and experience. It\u2019ll be easier to network, find job opportunities, start a business, or freelance if you have a robust online presence. You\u2019ll be future-proof no matter what happens!<\/li>\n<\/ol>\n

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      \u201cIf people like you they will listen to you, but if they trust you, they\u2019ll do business with you\u201d – Zig Ziglar<\/p>\n

      In business, people trust people more than advertising campaigns. In fact, 96% of consumers<\/a> don\u2019t trust ads, and 84% of people trust personal<\/a> recommendations over other marketing tactics. It goes without saying then that investing in building a personal brand will pay off in the long run.<\/p>\n

      How to build a personal brand<\/h2>\n

      Figuring out the best ways to enhance your personal brand isn\u2019t easy. It needs to reflect who you are, but still resonate with your target audience.<\/p>\n

      So, here are 5 actionable steps you can take to help you get started on your self-branding journey.<\/p>\n

      Step 1: Define your brand strategy<\/h2>\n

      To build a strong personal brand, you first need a personal branding strategy. Follow these steps to get started.<\/p>\n

      Identify your target audience<\/h3>\n

      Take the time to determine who you want to reach and connect with. Consider these factors:<\/p>\n

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