{"id":1523,"date":"2020-01-18T16:27:47","date_gmt":"2020-01-18T21:27:47","guid":{"rendered":"https:\/\/blog.159.203.21.250\/?p=28"},"modified":"2023-06-22T16:53:14","modified_gmt":"2023-06-22T20:53:14","slug":"25-ways-to-market-your-business-on-a-budget","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/25-ways-to-market-your-business-on-a-budget\/","title":{"rendered":"25 Ways to Market Your Business on a Budget"},"content":{"rendered":"
Here\u2019s a hypothetical: you\u2019ve allocated your budget for the year and barely have any funds left for marketing. You probably feel like you\u2019re stranded on an island (not the holiday kind). How can you draw in customers and increase your revenue<\/span> without<\/span><\/i> marketing dollars?<\/span><\/p>\n What you need is a survival kit of sorts\u2014some easy ways to market your business on a tiny budget. Here are 25 great ideas:<\/span><\/p>\n Blogging is the cheapest, most efficient way to keep readers and consumers engaged and up to date with what\u2019s going on with your business and the industry.\u00a0<\/span><\/p>\n Use your expertise to create unique content that\u2019s helpful to your customers, and from there you can build a readership.\u00a0<\/span><\/p>\n Start with 1-3 high-quality, well-researched posts a month, and add an email signup on your blog so you can build an audience of dedicated readers.<\/span><\/p>\n Be patient:<\/b> This strategy can take several months of consistent content creation to pay off.<\/span><\/p>\n Quora<\/span><\/a> is full of people inquiring about everyday problems, and among these people are your potential customers.\u00a0<\/span><\/p>\n You can use Quora to your advantage by finding topics relevant to your business and becoming an authority on those topics. For example, if you have an online pet supply store, you can answer pet-related questions to let people know you\u2019re an expert when it comes to grooming and training pets.<\/span><\/p>\n 49% of consumers<\/span><\/a> said that they would like to receive promotional emails from their favorite brands on a weekly basis.<\/span> With free email marketing services, your email marketing campaigns won\u2019t cost you anything\u2014at least not at the beginning. Collect your customers\u2019 contact details by having email signup or opt-in forms on your homepage, checkout pages, and blog posts.<\/span><\/p>\n Connect these signup forms to your email marketing account to automatically build a list. As your list grows, you can create a schedule for emailing promotions, newsletters, and other announcements<\/a>.<\/span><\/p>\n <\/p>\n Getting listed on online directories<\/span><\/a> is an effective way to get publicity and advertising without spending a single cent! Once you add listings on directories like Facebook Pages and Google Maps\u2014or update them with an accurate business name, address, and phone number\u2014you\u2019re bound to appear on local searches in a short time.\u00a0<\/span><\/p>\n Remember, there at least a <\/span>million<\/span><\/i> people doing searches on these types of directories, so don\u2019t delay in getting your business listed!<\/span><\/p>\n Building a strong visual brand identity<\/a> is an important part of digital marketing. You can use an online tool or marketplace to find free designs without having to <\/span>hire a graphic designer<\/span><\/a> or learn Photoshop.\u00a0<\/span><\/p>\n Several ready-made templates, illustrations, icons, fonts, and photos exist, which you can use to create social media posts, website announcements, and even <\/span>design your own logo<\/span><\/a>!<\/span><\/p>\n It\u2019s a simple process: Research authoritative blogs in your industry, find the site owner\u2019s contact details and pitch your article ideas to them.\u00a0<\/span><\/p>\n By publishing articles with your name and a backlink to your site, you can improve your ranking on search engine results pages (SERPs) over time. You also increase your exposure by infiltrating other audiences.\u00a0\u00a0<\/span><\/p>\n But don\u2019t fill your guest post with too many links to your website! One backlink from the article and (possibly) another from your author bio are more than enough.<\/span><\/p>\n Another way to help your business grow is by researching your competitors\u2019 negative reviews on sites like<\/span> Trustpilot<\/span><\/a> or social media. Two things you can learn from this research:<\/span><\/p>\n Online communities are a great place to build networks and authority in your niche. Find communities that relate to your business and the entrepreneurial space. From there, you can <\/span>share blog content<\/span><\/a>, join discussions, and meet other business owners (which can lead to more marketing ideas or partnership possibilities). Very budget-friendly!\u00a0<\/span><\/p>\n Commit the time to try a few of these marketing ideas, and you\u2019re bound to see results despite spending much less money than most others.\u00a0<\/span><\/p>\n This is a great <\/span>list of online communities with over 1 million users<\/span><\/a> but Facebook and Linkedin \u201cgroups\u201d are also great places to start!<\/span><\/p>\n <\/p>\n Speaking is great for both your business and your personal brand. Perhaps you as an entrepreneur have an interesting story to tell. Use interviews, panels, and workshops as a way to share your story and increase exposure to your business. Not only is it free marketing, you might even get paid for it!\u00a0<\/span><\/p>\n Not only will it build credibility, but it will also give people a uniquely personal way of first finding out about you.\u00a0<\/span><\/p>\n With more consumers actively browsing from their smartphones over a computer, having a mobile site is one of the most crucial budget-friendly marketing tips that will either make you or break you.<\/span><\/p>\n Here is a quick link that allows you to check to see how mobile-friendly your site is<\/a>\/needs to be!<\/span><\/i>\u00a0<\/a><\/p>\n Once your customers have purchased, simply ask them for their feedback and showcase their success stories on your website. We wrote a blog about <\/span>leveraging customer testimonials<\/span><\/a> if you want to learn more!\u00a0<\/span><\/p>\n1. Get blogging!<\/h2>\n
Where to start a blog:<\/h3>\n
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2. Answer questions on Quora<\/h2>\n
3. Try email marketing<\/h2>\n
Email marketing platforms:<\/h3>\n
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4. List your business on online directories<\/h2>\n
5. Design your own brand<\/h2>\n
6. Write guest blog posts<\/h2>\n
7. Learn from competitors\u2019 negative reviews<\/h2>\n
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8. Join online communities<\/h2>\n
Top online community hubs:<\/h3>\n
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9. Speak at workshops, seminars, expos, and podcasts.<\/h2>\n
Where to find speaking opportunities:<\/h3>\n
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10. Optimize your website for mobile<\/h2>\n
11. Show off your customer testimonials and reviews!<\/h2>\n
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