{"id":1534,"date":"2023-04-18T12:26:52","date_gmt":"2023-04-18T16:26:52","guid":{"rendered":"https:\/\/blog.159.203.21.250\/?p=157"},"modified":"2023-06-22T17:21:09","modified_gmt":"2023-06-22T21:21:09","slug":"logo-shapes-meanings","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-shapes-meanings\/","title":{"rendered":"Logo Shapes: What They Mean and Why They’re Important"},"content":{"rendered":"

Logo shapes help set the tone for your business beyond just their aesthetic appeal.<\/p>\n

Research on visual communications<\/a> shows that specific shapes hold associations in the human brain.<\/p>\n

This means that adding a deliberate shape to your logo design<\/a> won\u2019t just change how it looks \u2014 it\u2019ll change how your audience understands and perceives it.<\/strong><\/p>\n

Logo shapes matter. And when layered with colors, fonts, and imagery, they can take on even stronger meaning.<\/p>\n

Below, we\u2019ll explore familiar shapes and their impact on consumers. We\u2019ll also cover how to choose the right logo shape along with examples for each kind.<\/p>\n

Let\u2019s jump in!<\/p>\n

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  1. Circle logos<\/a><\/li>\n
  2. Rectangle and square logos<\/a><\/li>\n
  3. Triangle logos<\/a><\/li>\n
  4. Vertical and horizontal logos<\/a><\/li>\n
  5. Organic and spiral logo shapes<\/a><\/li>\n
  6. Abstract logo shapes<\/a><\/li>\n<\/ol>\n
    \n

    The psychology of shapes<\/h2>\n

    Understanding the psychology of shapes gives you the upper hand when designing a logo. By working with the subconscious meaning behind each shape, you\u2019ll better communicate your brand and set the right foundation for your logo.<\/p>\n

    Here\u2019s a crash course on the attributes associated with basic shapes:<\/p>\n

    <\/p>\n