{"id":15369,"date":"2019-11-15T11:06:41","date_gmt":"2019-11-15T16:06:41","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=15369"},"modified":"2023-04-27T13:29:14","modified_gmt":"2023-04-27T17:29:14","slug":"best-and-worst-logo-evolutions","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-and-worst-logo-evolutions\/","title":{"rendered":"The Best and Worst Logo Evolutions of All Time"},"content":{"rendered":"

Logos are a bit like teenagers. Sometimes they go through phases. And sometimes, a whole bunch of them give in to peer pressure and all start to look the same (looking at you, high-end fashion).<\/p>\n

Thanks to the internet, every logo blunder is out there somewhere, just like your scene haircut, Myspace selfies, and My Chemical Romance quotes.<\/p>\n

So get ready to snap your fingers at the best, and scream internally at the worst logo evolutions of all time.<\/p>\n

The Best Logo Evolutions<\/h2>\n

We’ll start with the sweet, and end with the bitter. Below are some of the best logo evolutions we’ve seen in history<\/p>\n

Pepsi<\/h4>\n

\"Pepsi<\/p>\n

Watching the Pepsi logo change over time is a bit like watching a really, really old car get refurbished. From \u2018awful Willy Wonka parody logo that I sketched while drunk\u2019, to Pepsi\u2019s classic flare logo, it\u2019s safe to say that sometimes, time really does heals all wounds.<\/p>\n

Ikea<\/h4>\n

\"ikea<\/p>\n

Before they found their iconic, structured, yellow and blue logo in the 1980s, Swedish homeware giant Ikea started out with what looked like the Chupa Chups logo (only it wasn\u2019t designed by Dali<\/a>). After whatever happened in 1954, they eventually settled on a monochrome version of their current logo, adding color in the 80s. A great example of how logo color combinations<\/a> can turn a good logo into a great one.<\/p>\n

Uber<\/h4>\n

\"Uber<\/p>\n

Uber has a pretty unique origin story<\/a> that\u2019s reflected in the evolution of their logos. After changing their name from Ubercab, Uber\u2019s logo also evolved to look less like a European supermarket chain. Now, they have one of the most beautiful brand identities out there.<\/p>\n

Twitter<\/h4>\n

\"Twitter<\/p>\n

Watching \u2018Larry\u2019 the bird\u2019s evolution as a logo is like watching a Pokemon evolve. As one of the most recognizable logos ever, Twitter\u2019s logo has gone through a number of subtle refinements over time that give it its immediacy and dynamism.<\/p>\n

Apple<\/h4>\n

\"Apple<\/p>\n

Although it\u2019s pretty cool, Apple\u2019s original Isaac Newton-inspired logo looks like something you\u2019d find on a treasure map. The company since struck gold with its famous apple logo in 1976, with a bite mark added to make it look less like a cherry.<\/p>\n

Nike<\/h4>\n

\"Nike<\/p>\n

Carolyn Davidson\u2019s \u2018Swoosh\u2019 is one of the most iconic logo designs ever. Despite this, Nike\u2019s owner Phil Knight originally vetoed the design. Luckily, however, the logo grew on Knight and eventually stuck. Nike has since removed its text from the logo, opting to boil its brand character down to one potent symbol.<\/p>\n

Dunkin Donuts<\/h4>\n

\"Dunkin<\/p>\n

From 1950s roadside Americana to 2019\u2019s plump Dunkin\u2019 logo, the Dunkin\u2019 Donuts brand is another classic example of logo refinement. As brands grow in recognition, logos often become leaner, less cluttered, and more potent. Removing \u2018Donuts\u2019 from the logo in 2019 may have been a bold move, but it\u2019s a testament to the brand that we still know exactly what to expect.<\/p>\n

Airbnb<\/h4>\n

\"Airbnb<\/p>\n

In 2014, Airbnb\u2019s logo got a much-needed update. It wasn\u2019t horrible to begin with, but it did make Airbnb look a little bit like an ice cream company. Highlighting themes of love, location, and togetherness, the new \u2018B\u00e9lo\u2019 logo is a great example of how to use logo shape<\/a> to convey meaning.<\/p>\n

YouTube<\/h4>\n

\"Youtube<\/p>\n

Okay, so this one\u2019s up for debate. A lot of people feel that the original YouTube TV logo made more sense. However, adding the play symbol signified a social shift from \u2018the tube\u2019 to online video. It\u2019s also a more tactile logo that demands to be \u2018pressed\u2019, just like watching a video on your phone. At any rate, adding a bit of saturation to the red helped liven up an otherwise plain logo.<\/p>\n

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Time for a logo refresh? <\/h2>\n \n \n