{"id":15375,"date":"2019-11-12T13:16:04","date_gmt":"2019-11-12T18:16:04","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=15375"},"modified":"2023-04-27T23:30:18","modified_gmt":"2023-04-28T03:30:18","slug":"creating-the-perfect-craft-market-or-trade-show-display","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/creating-the-perfect-craft-market-or-trade-show-display\/","title":{"rendered":"Creating the Perfect Craft Market or Trade Show Display"},"content":{"rendered":"
Ahhh, the holiday season. Strolls through gently falling snow, cozy mugs of hot cocoa by a fireplace. While we wish this season was all about slowing down and soaking up the warm and fuzzies, the reality for most entrepreneurs is that it\u2019s one of the busiest times of the year. In fact, researchers have found that 64% of customers<\/a> begin their holiday shopping as early as December 2nd!<\/p>\n If you\u2019re a maker, crafter, or have a service offering that is especially valuable over the holiday season, chances are you\u2019ve been looking into holiday markets, craft markets, and other kinds of small business tradeshows to put your goods and services on display. Markets and fairs are a great way to increase your brand\u2019s visibility locally and meet people in your community. They tend to be beautiful events that are highly-broadcasted on social media<\/a>, which is a great marketing opportunity for you!<\/p>\n Getting ready to participate as a vendor in your first craft market can get a little chaotic. That\u2019s why we\u2019ve put together this blog full of tips and ideas to help you nail the perfect craft market or trade show display!<\/p>\n There’s a lot to keep track of when planning your craft or tradeshow display, so here are a few key things you need to know before getting started.<\/p>\n Even if you only have a table, you\u2019ll need to determine the size so you can plan your display accordingly. You might also be responsible for bringing a table cover\u2014in which case; this information will be very handy. Most craft market tables are 6\u2019 x 2.5\u2019.<\/p>\n If you\u2019re occupying a bigger space like a stall or a booth, knowing the size and layout in advance will help you determine what to bring.<\/p>\n source: flickr.com\/photos\/renegadecraftfair<\/p><\/div>\n Lighting is a small but mighty factor in how your booth or table is received at a craft market. If you\u2019re in a space with lots of natural light, you\u2019ll have less to worry about. But if you\u2019re indoors, you might want to bring your own lamps or candles to provide some more ambient light. Just be sure to find out from the hosts what is permitted beforehand.<\/p>\n There are a ton of questions you\u2019ll need answers too before you\u2019re able to plan your craft fair display. Here are a few questions to consider:<\/p>\n In marketing speak, \u201cconversions\u201d are just a friendly word for turning strangers into potential customers, or \u201cprospects\u201d, or prospects into customers. Your craft fair has never been a better place to convert passersbys into prospects. You\u2019re meeting in person, you\u2019re both shivering, there\u2019s a general feeling of holiday cheer\u2014what have you got to lose?! Take the opportunity to chat with each person that comes by, tell them about your business, and ask what they do. Here are some quick tips:<\/p>\n source: thecitizenscollective.com<\/p><\/div>\n If your event is long, you might want to consider bringing a chair or stool to sit on from time to time. Make sure to bring water, snacks, layers, and anything else you\u2019ll need to stay refreshed all day!<\/p>\n Here\u2019s a recommended packing list for first-time holiday or craft market vendors:<\/p>\n There are 101 ways to design a table, stall, or booth for your first craft market! We\u2019ve put together some of the best options to maximize space while still showing off your product.<\/p>\n Your logo<\/a> needs to be front and center at your tradeshow\/craft market booth. There are tons of options to best display your logo. Our favorites are either draping it over your table or creating a sign and placing it above or on your booth.<\/p>\n https:\/\/instagram.com\/p\/BqSAi7-gxxO\/?igshid=1jsz0ah3aw6qs<\/p>\n https:\/\/instagram.com\/p\/15nDImSVMf\/<\/p>\n Haven’t got a logo yet? Don’t sweat it. Hop into our logo maker below and design a logo in under 10 minutes!<\/p>\nTips for first-time craft market\/fair vendors<\/h2>\n
Find out how much space you have<\/h3>\n
Consider your lighting<\/h3>\n
Consider your positioning<\/h3>\n
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Use your booth as a conversion opportunity<\/h3>\n
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Take care of yourself<\/h3>\n
Pack some emergency supplies<\/h3>\n
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Craft market and trade show display ideas<\/h2>\n
Display your brand name proudly<\/h3>\n
Make your logo now! <\/h2>\n