{"id":15413,"date":"2019-11-05T15:37:28","date_gmt":"2019-11-05T20:37:28","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=15413"},"modified":"2023-04-28T20:20:57","modified_gmt":"2023-04-29T00:20:57","slug":"how-to-use-animal-symbolism-in-your-logo","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-use-animal-symbolism-in-your-logo\/","title":{"rendered":"How to Use Animal Symbolism in Your Logo"},"content":{"rendered":"

Animals and brands go together like Puma and…pumas. From the velds of Africa to the jungles of our unconscious, animals hold a vital place in our experience as human beings.<\/p>\n

Why else would nearly a third of the major league teams in North America get their names from animals? Because animals mean something to us.<\/p>\n

So, to help you find the right animal symbol to add to your logo<\/a>, we\u2019ve corralled a quick how-to guide. Strap in, whip out your binoculars, and get ready for some animal logo-spotting!<\/p>\n

Why use animal symbolism in your logo?<\/h2>\n

Our nervous systems have evolved to detect and respond to predatory cats, poisonous snakes, and your mother-in-law. In simple terms, we pay attention to animals.<\/p>\n

In a world where your customers\u2019 attention<\/a> is a precious commodity, it\u2019s vital to get your brand across instantly. And adding an animal symbol to your logo is a great way to do just that. Every animal has its own instinctive set of associations that we recognize in the blink of an eye.<\/p>\n

Tip: When done right, adding an animal symbol to your logo can make your brand more immediate, memorable, and powerful. <\/div><\/strong><\/p>\n

Famous brands using animal symbolism<\/h2>\n

There\u2019s an art to capturing your brand through the symbolism of an animal. So let\u2019s break down some well-known brands that use animals to understand how they work, and how you can apply these insights when designing your own logo.<\/a><\/p>\n

Duolingo<\/h4>\n

\"duolingo<\/p>\n

Owls have been singularly associated with wisdom for hundreds of years. Something about their massive eyes, 360-degree vision, and generally inquisitive vibe have made these fluffy birds of prey a perfect symbol for the acquisition of knowledge. And that\u2019s exactly why Duolingo wanted an owl! Duo – the brand\u2019s mascot – encapsulates the friendliness, warmth, and wisdom you\u2019d hope for when learning a new language.<\/p>\n

Drunk Elephant<\/h4>\n

\"Drunk<\/p>\n

Drunk Elephant is one of the most popular and unique skincare brands out there. According to their website, the name comes from a myth about elephants eating rotten fruit and getting smashed (a myth that has repeated itself in everything from Disney films<\/a> to beer companies<\/a>).<\/p>\n

The reason the logo works is that it\u2019s so unusual; elephants aren\u2019t exactly synonymous with skincare, after all. But when you dig a bit deeper, the juxtaposition works. Coupled with a spare design style, the drunk elephant logo creates a sense of fun, individuality, and body-positivity – qualities you want to convey if you\u2019re selling skincare products!<\/p>\n

Crocs<\/h4>\n
\"crocs

Source: oneclub.org<\/p><\/div>\n

It\u2019s 2019: rubber clogs are a thing, and existence is weird. Whatever ambivalent feelings about life Crocs bring up for you, this logo is genius. Okay, so it\u2019s not an \u2018official\u2019 logo, but Stephen Kelleher\u2019s concept logo design<\/a> is a masterclass in animal character logos. Look at the grounded simplicity of it! The comforting silliness! We love it.<\/p>\n

Jagermeister<\/h4>\n

\"jagermeister<\/p>\n

According to Jagermeister, the logo represents the story of St Hubertus, the patron saint of hunters. For most of us, however, the gothic deer symbol and traditional germanic typeface actually represent loud music and bad decisions.<\/p>\n

The logo ultimately works because of its striking design, fall-inspired color palette<\/a> and is almost occult texture.<\/p>\n

Tips for picking an animal symbol for your industry<\/h2>\n

As the examples above showed, picking an animal symbol for your logo involves one of two things. Either, you select an animal that shares obvious qualities with the work you do, or, you choose one that\u2019s a little unusual. In this case, it\u2019s the uniqueness of the animal that brings your brand to life.<\/p>\n

But, be careful if you go with the second option. Animal logos with no connection to their brand can be confusing for potential clients.<\/p>\n

For example, is a HUGE, ANGRY GORILLA really the best choice for your new daycare? And do you really want your new MMA gym to be remembered as \u2018the little fuzzy caterpillars\u2019?<\/p>\n

We didn\u2019t think so!<\/p>\n

To pick your animal symbol, start off by considering the qualities you want to convey as a brand.<\/p>\n