Not all businesses are endowed with inherently sexy products or services.<\/p>\n
When we think of amazing marketing campaigns, we might think of Nike\u2019s \u201cJust Do It<\/a>,\u201d Apple\u2019s \u201cHi, I\u2019m a Mac<\/a>,\u201d or maybe, Dos Equis\u2019 \u201cThe Most Interesting Man in the World<\/a>.\u201d<\/p>\n These campaigns were all exciting, entertaining, and became immediately recognizable. While these campaigns were chock full of creative genius, the businesses they represented all have an edge. They\u2019re selling exciting products.<\/p>\n Athletic wear, technology, and alcohol are all things people tend to look forward to shopping for.<\/p>\n Other businesses are not so lucky. It can be challenging to come up with exciting marketing tactics for products or services that on first glance sound pretty boring. So, what marketing tactics are out there for less glamorous brands?<\/p>\n Social media marketing<\/a> has been a blessing for boring businesses. It\u2019s engaging and allows significant experimentation. It encourages the use of different formats like video, photos, and text which can all be used creatively. Social networks allow you to engage directly with consumers.<\/p>\n Maybe your brand’s personality, or the lifestyle your product enables, is more interesting than your product itself\u2014there\u2019s your edge. So how can you use these platforms to your advantage?<\/p>\n Storytelling is the oldest marketing tactic in the book. With a little outside the box thinking, you can definitely find an interesting aspect of your product or service. Why is it useful? Who needs it? What difference has it made? Explain how or why it\u2019s interesting in a creative way. Creating social media posts or video ads<\/a> that follow a narrative is much more interesting to readers than a list of the product\u2019s features.<\/p>\nSocial media, your new best friend<\/h2>\n
Tell a story<\/h3>\n