{"id":15707,"date":"2019-11-27T11:42:42","date_gmt":"2019-11-27T16:42:42","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=15707"},"modified":"2023-04-27T23:03:12","modified_gmt":"2023-04-28T03:03:12","slug":"branding-mistakes","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/branding-mistakes\/","title":{"rendered":"11 Major Branding Mistakes to Avoid"},"content":{"rendered":"<p>Branding is no piece of cake. It takes a lot of thoughtful, meticulous work to create a brand that stands out and tells the story of your business.\u00a0 The work of branding is constant\u2014through social media, newsletters, emails, your website, and other methods of communication with your audience. Branding is never a done job.<\/p>\n<p>While you&#8217;re out there doing the work of representing your brand online and in person, we figured it would be a good idea to show you what NOT to do. There are so many common branding mistakes that can easily be avoided. Here&#8217;s a list of the top 11!<\/p>\n<h2>1. A logo that doesn\u2019t match your brand<\/h2>\n<p>A logo is one of the main aspects of your brand, but if you start off with a logo that\u2019s not quite right, it\u2019s difficult to update it later on. Some common logo mistakes include:<\/p>\n<ul>\n<li>Using illegible <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/good-fonts-for-logos\/\">fonts<\/a><\/li>\n<li>Poor choice of <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-color-combinations\/\">color combinations<\/a><\/li>\n<li>Having a long, or unnecessary <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/dos-and-donts-of-using-a-logo-slogan\/\">logo slogan<\/a><\/li>\n<li>Using a symbol that doesn\u2019t match your brand or business purpose<\/li>\n<\/ul>\n<p>A logo becomes associated with your brand and changing the logo can really affect the foundation you\u2019ve laid, so best to get it right the first time. Our logo maker uses Artificial Intelligence to prevent these logo mistakes from happening. See for yourself!<\/p>\n<div class=\"cta cta--grey cta--shortcode\" data-plugin=\"BLOG_FULL\">\n  <div class=\"cta__container\">\n    <h2 class=\"cta__headline\"> Design your logo now! <\/h2>\n    <form\n      class=\"cta__form\"\n      action=\"\/logo-maker\/app\"\n      method=\"GET\"\n    >\n      <input class=\"cta__input\" type=\"text\" name=\"company_name\" value=\"\" placeholder=\"Enter your company name\">\n      <button class=\"cta__button cta__button--primary\">Get started<\/button>\n    <\/form>\n  <\/div>\n<\/div>\n<h2>2. Not showcasing your value proposition<\/h2>\n<p>You have to successfully share with your audience why your brand is special and different from others. If you don\u2019t, they won\u2019t be on your website or sticking with your business for long. In other words, it\u2019ll be tough to develop brand loyalty.<\/p>\n<p>From the tagline to the mission statement, be clear in your messaging what you do and why it\u2019s important for your customers. Avoid using too many buzzwords, vague terms that don\u2019t mean anything concrete, and using messaging similar to competitors. Be clear about what problem you\u2019re solving.<\/p>\n<h2>3. Not maintaining brand consistency<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13575\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100723\/cosmic_coffee_scene-1024x576.jpg\" alt=\"cosmic coffee products\" width=\"784\" height=\"441\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100723\/cosmic_coffee_scene-1024x576.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100723\/cosmic_coffee_scene-600x337.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100723\/cosmic_coffee_scene-768x432.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100723\/cosmic_coffee_scene-350x197.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>One of the worst things you can do for your business is not to follow your own <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-are-brand-guidelines\/\">brand guidelines<\/a>. According to Rita Keating, a branding expert at <a href=\"https:\/\/academized.com\/writing-services\/write-my-essay\">Academized<\/a> and <a href=\"https:\/\/ukwritings.com\/\">UKWritings<\/a>, \u201cthese guidelines clarify what your business is about and how it stands out from the crowd. Stick to your brand guidelines\u2014from the use of your logo to color schemes, visuals, voice and messaging style, and fonts.\u201d<\/p>\n<h2>4. Following trends<\/h2>\n<p>The desire to jump on the bandwagon of any new trend flying by is strong. Don\u2019t do it. Trends come and go, and if you anchor your brand to a trend, just because it\u2019s a trend, you\u2019re brand might lose its meaning once the trend has passed.<\/p>\n<p>You want your brand to have longevity,\u00a0 and to continue to be relevant for many years. Chasing trends might force you to rebrand, and rebranding isn\u2019t easy! You\u2019ll spend precious time and resources you could use in other aspects of your business.<\/p>\n<p>That\u2019s not to say you can\u2019t be trendy! Instead, look to incorporate trends in your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/social-media-graphic-design-inspiration\/\">social media graphics<\/a>, <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/custom-packaging-design\/\">packaging<\/a>, and other aspects of your brand that are easier to change.<\/p>\n<h2>5. Forgetting to connect with your customers<\/h2>\n<p>Your customers are the bread and butter of your business. Without them, you\u2019d be nowhere! Your audience is unique to your brand, and your brand is one of a kind too. Because of this, there is a unique connection that only you can have with your customers! Understanding this will help you build a sense of trust between you and your customers or clients that will go a long way in maintaining brand loyalty.<\/p>\n<p>Some great ways to further your connection include:<\/p>\n<ul>\n<li>A weekly or monthly <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/captivate-your-audience-with-these-10-newsletter-ideas\/\">newsletter<\/a> including customer stories, and features<\/li>\n<li>Responding to comments on your social channels<\/li>\n<li>Showcasing <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/customer-testimonials\/\">customer testimonials<\/a> on your website<\/li>\n<li>A blog that features your customers through interviews<\/li>\n<li>Quick response times and solid customer support<\/li>\n<li>Responding to online reviews<\/li>\n<\/ul>\n<p>All of these are ways to make sure you are maintaining a constant flow of communication between you and your customers.<\/p>\n<h2>6. Not being inclusive<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15715\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127105443\/AdobeStock_45082095-1024x683.jpeg\" alt=\"diverse group of people's hands\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127105443\/AdobeStock_45082095-1024x683.jpeg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127105443\/AdobeStock_45082095-600x400.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127105443\/AdobeStock_45082095-768x512.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127105443\/AdobeStock_45082095-350x233.jpeg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Even if you\u2019re a local business with a small, local customer base, your brand has a global reach thanks to a little thing called the internet. The last thing you want is for people to think your brand is outdated or exclusive.<\/p>\n<p>Be sure to welcome clients from all backgrounds by using inclusive language, diverse imagery, and cultural sensitivity. If you have the funds, you might even want to look into your website professionally translated.\u00a0 Always ask for feedback from your clients, and be sure to do some in-depth research before moving your business to new regions or markets.<\/p>\n<p>Gone are the days of small businesses and corner stores. The Internet has made everything global, and there\u2019s no reason your business can\u2019t join in.<\/p>\n<h2>7. Not showcasing the depth of your brand<\/h2>\n<p>How you use and communicate on each of your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/social-media-for-business\/\">social media channels<\/a> should vary a little, because your audience uses each differently as well. Your Instagram might be the main platform for marketing and showcasing your products and services, while your Facebook page is used as your primary source of contact and sales for your business.<\/p>\n<p>If <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-find-customers\/\">prospective customers<\/a> of yours are checking you out on various channels, you don\u2019t want them to see exactly the same thing on each one. That would be a major branding mistake. You want to make sure you\u2019re representing the different aspects of your brand by using them each a little differently.<\/p>\n<div class=\"altpull\"> Psst! Check out more tips on how to use social media effectively <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/social-media-tips\/\">here<\/a>! <\/div>\n<h2>8. Ignoring public opinion<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15718\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127110145\/AdobeStock_175811834-1024x435.jpeg\" alt=\"a lot of notifications coming from phone\" width=\"784\" height=\"333\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127110145\/AdobeStock_175811834-1024x435.jpeg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127110145\/AdobeStock_175811834-600x255.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127110145\/AdobeStock_175811834-768x326.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127110145\/AdobeStock_175811834-350x149.jpeg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Getting used to public opinions about your brand and business can be tough, but it\u2019s an important part of establishing and maintaining trust and loyalty with your customers. Use feedback forms, research public opinion, and set up polls to find out what you can do better to serve your customers.<\/p>\n<p>Social media is moving beyond its use as a marketing tool and more as a communication tool. More consumers are asking brands questions about their products, giving feedback, and even calling out brands that have given bad service or a faulty product. In fact, as many as <a href=\"https:\/\/sproutsocial.com\/insights\/data\/q3-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">46% of people<\/a> have used social media to call out a brand!<\/p>\n<p>As a business, you should definitely respond to these comments, lest the impression you make on your customers changes for the worse. It\u2019s a best practice to respond to comments made on your channels within 12 hours. The faster you have an answer, the better your customer experience will be. This all reflects positively on your brand.<\/p>\n<h2>9. Blocking out a crisis<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15722\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127112604\/AdobeStock_165766117-600x402.jpeg\" alt=\"crack in ground\" width=\"784\" height=\"525\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127112604\/AdobeStock_165766117-600x402.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127112604\/AdobeStock_165766117-768x514.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127112604\/AdobeStock_165766117-1024x685.jpeg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191127112604\/AdobeStock_165766117-350x234.jpeg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>We hope you NEVER have to deal with any kind of crisis\u2014but we know there are always bumps in the road. Your website goes down during one of your biggest sales. You encounter shipping problems. You get the picture. If everything goes wrong for whatever reason, the way your brand handles the crisis will have a big impact on how the public views your company.<\/p>\n<p>The first thing to do, should something go wrong, is to address the situation immediately, with sensitivity. Own up to what happened and show some empathy \u2013 it will go a longer way than abandoning ship or shifting blame. Communicate the solution you\u2019re working on and be present (here\u2019s where prompt responses to comments help) so people don\u2019t think you\u2019re trying to hide.<\/p>\n<h2>10. Being too vague<\/h2>\n<p>In advertising, being vague has long been associated with creating an air of mystery and intrigue. But unless you absolutely nail it, the risk isn\u2019t worth it. Being overly vague in your language can lead people to completely misunderstand what you do\u2014a problem you definitely don\u2019t want to have. Not only will you have to answer the same questions over and over again, you\u2019ll likely fail to create a distinction between you and your competitors. Big time branding mistake!<\/p>\n<p>Use unique terms and explain yourself clearly so that your brand stands out from the rest. But also\u2014get to the point. You have limited time to tell someone your brand story and explain what you do. So do it quickly.<\/p>\n<p>If you\u2019re struggling with this point, remember this: focus on the benefits you\u2019re bringing customers, not the features. Think about what drives your customers, and tap into their thoughts. Don\u2019t be repetitive, instead, be conversational. Reflect how you would actually speak with your customers and write that way.<\/p>\n<h2>11. Dismissing good design<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13574\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100430\/mississppi_ricks_banner-1024x512.jpg\" alt=\"Brand identity example, with logo on various packaging.\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100430\/mississppi_ricks_banner-1024x512.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100430\/mississppi_ricks_banner-600x300.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100430\/mississppi_ricks_banner-768x384.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190606100430\/mississppi_ricks_banner-350x175.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>With the help of tools like Looka, good design is all around us these days. What\u2019s more, is that people have come to expect it. Instagram has shaped our expectations for pleasing aesthetics at all times.<\/p>\n<p>A big branding mistake many businesses make early on is not putting the effort into designing a <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/importance-of-logos\/\">professional-looking logo<\/a> and brand identity. Hiring a professional designer to help build your brand guidelines is a worthy investment you\u2019ll be happy about in the future.<\/p>\n<p>Take the time to speak with them and create a style guide for the brand that defines the color use, the type of font, the style and image you want to portray. This will let you stay consistent on all fronts. Next, work with them to apply that brand to your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/website-logo-fails\/\">website<\/a> and <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/social-media-branding-tips\/\">social media channels<\/a>.<\/p>\n<h3>Brand your way to success<\/h3>\n<p>There is a lot to keep in mind when branding your company, but by avoiding these major pitfalls you can set yourself up to having a successful and recognizable brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding is no piece of cake. It takes a lot of thoughtful, meticulous work to create a brand that stands out and tells the story of your business.\u00a0 The work of branding is constant\u2014through social media, newsletters, emails, your website, and other methods of communication with your audience. Branding is never a done job. While [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":15708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Major Branding Mistakes to Avoid | Looka<\/title>\n<meta name=\"description\" content=\"Unprofessional looking logos, not responding to customers, following trends\u2014we&#039;ve got a list of 11 branding mistakes with tips on how to avoid them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/branding-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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When she's not writing about branding, design, and entrepreneurship you can find her writing poetry on Instagram @annishalashand.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/posts\/15707"}],"collection":[{"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/comments?post=15707"}],"version-history":[{"count":19,"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/posts\/15707\/revisions"}],"predecessor-version":[{"id":25552,"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/posts\/15707\/revisions\/25552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/media\/15708"}],"wp:attachment":[{"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/media?parent=15707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/categories?post=15707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/wp-json\/wp\/v2\/tags?post=15707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}