{"id":15870,"date":"2022-10-26T11:01:02","date_gmt":"2022-10-26T15:01:02","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=15870"},"modified":"2023-04-27T23:49:16","modified_gmt":"2023-04-28T03:49:16","slug":"emblem-logos","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/emblem-logos\/","title":{"rendered":"Emblem Logos: A Brief Introduction"},"content":{"rendered":"<p>Emblem logos are universal. They&#8217;re found across every industry around the world, from universities, sports teams, major car brands, state flags, and even the logo on your Starbucks coffee cup.<\/p>\n<p>Once you&#8217;re familiar with what emblem logos look like, they&#8217;re pretty hard to miss. Here are a just few instantly-recognizable examples:<\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-15870 gallery-columns-1 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"200\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220526160351\/emblem-type-of-logo.png\" class=\"attachment-large size-large\" alt=\"emblem type of logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220526160351\/emblem-type-of-logo.png 800w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220526160351\/emblem-type-of-logo-600x188.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220526160351\/emblem-type-of-logo-768x240.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220526160351\/emblem-type-of-logo-350x109.png 350w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<ul>\n<li>Harley Davidson<\/li>\n<li>Starbucks<\/li>\n<li>Paramount<\/li>\n<li>Warner Brothers<\/li>\n<li>Stella Artois<\/li>\n<li>Superman&#8217;s shield<\/li>\n<\/ul>\n<h3>What are the four basic types of logos?<\/h3>\n<p>Before we delve any further into this very distinctive logo style, it helps to have a little background on what it&#8217;s up against. Here&#8217;s a brief rundown of the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/different-types-of-logos\/\">four main categories of logos<\/a>.<\/p>\n<h4>1. Brandmark logos<\/h4>\n<p>Of the four logo types, this is the most basic: you&#8217;re conveying your brand&#8217;s message and personality with a solitary graphic, usually an <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-styles\/abstract-logos\/\">abstract symbol<\/a> of some sort. Also known as a pictorial mark, there&#8217;s absolutely no text to be seen. This means the image you choose has to be strong enough to stand on its own as a representation of your entire business.<\/p>\n<p>This type of logo works great for global corporations, where the name of the company might get lost in translation.<\/p>\n<p>Example of a brandmark logo: Apple&#8217;s iconic apple symbol.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13907 size-medium\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190710091256\/apple-600x359.png\" alt=\"apple emblem logo\" width=\"600\" height=\"359\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190710091256\/apple-600x359.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190710091256\/apple-768x459.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190710091256\/apple-1024x612.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190710091256\/apple-350x209.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190710091256\/apple.png 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h4>2. Wordmark logos<\/h4>\n<p>This type of logo takes it to the other extreme: your logo is literally the name of your business. Sometimes this literalness is taken to the next level, with a tagline stating what your company does or when it was established. Because there&#8217;s no imagery, wordmark logos rely heavily on typography to stand out from the crowd.<\/p>\n<p>This logo style is very cost-effective for start-ups because there are fewer graphical elements. Furthermore, it can help establish name recognition.<\/p>\n<p>Example of a wordmark logo: Walmart.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15873 size-medium\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162137\/Walmart_logo.svg-600x150.png\" alt=\"walmart emblem logo\" width=\"600\" height=\"150\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162137\/Walmart_logo.svg-600x150.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162137\/Walmart_logo.svg-1024x256.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162137\/Walmart_logo.svg-768x192.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162137\/Walmart_logo.svg-350x88.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162137\/Walmart_logo.svg.png 1280w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h4>3. Lettermark logos<\/h4>\n<p>Like wordmark logos, this type of logo relies solely on typography \u2014 only this time the company&#8217;s initials are used exclusively to represent the brand.<\/p>\n<p>This logo style is minimalistic and scales down well, and it&#8217;s especially effective if a company&#8217;s full name is a mouthful. The drawback? Using just your initials to represent your brand can leave potential customers out of the loop.<\/p>\n<p>Example of a lettermark logo: IBM.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15874 size-medium\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162306\/ibm-logo-600x339.jpg\" alt=\"ibm emblem logo\" width=\"600\" height=\"339\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162306\/ibm-logo-600x339.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162306\/ibm-logo-350x198.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162306\/ibm-logo.jpg 620w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h4>4. Combination mark logos<\/h4>\n<p>This type of logo is exactly what it says it is: the combination of a brandmark and a wordmark, in one tidy package. You could argue this logo style gives you the best of both worlds. You get the clarity of text with the eye-catching appeal of an image.<\/p>\n<p>Example of a combination mark logo: Mastercard.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15875 size-medium\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212163005\/mastercard-logo-600x433.jpg\" alt=\"mastercard emblem logo\" width=\"600\" height=\"433\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212163005\/mastercard-logo-600x433.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212163005\/mastercard-logo-768x554.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212163005\/mastercard-logo-350x252.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212163005\/mastercard-logo.jpg 960w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>So what is an emblem logo, exactly?<\/h2>\n<p>Similar to combination mark logos, emblem logos combine images with text. The difference? <strong>Emblem logos encapsulate their design features within a frame or border. <\/strong>Combination logos do not. Emblem logos also rarely use a mascot. Any imagery is instead more symbolic, and it often fuses seamlessly with the text.<\/p>\n<div id='gallery-2' class='gallery galleryid-15870 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221026163518\/superman-logo-600x450.png\" class=\"attachment-medium size-medium\" alt=\"superman emblem logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221026163518\/superman-logo-600x450.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221026163518\/superman-logo-1024x768.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221026163518\/superman-logo-768x576.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221026163518\/superman-logo-350x263.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221026163518\/superman-logo.png 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133326\/WB-emblem-logo-symbol--600x600.png\" class=\"attachment-medium size-medium\" alt=\"WB emblem logo symbol\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133326\/WB-emblem-logo-symbol--600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133326\/WB-emblem-logo-symbol--1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133326\/WB-emblem-logo-symbol--150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133326\/WB-emblem-logo-symbol--768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133326\/WB-emblem-logo-symbol--350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133326\/WB-emblem-logo-symbol--365x365.png 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133326\/WB-emblem-logo-symbol-.png 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133323\/Porsche-emblem-logo-symbol-600x600.jpg\" class=\"attachment-medium size-medium\" alt=\"Porsche emblem logo symbol\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133323\/Porsche-emblem-logo-symbol-600x600.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133323\/Porsche-emblem-logo-symbol-1024x1024.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133323\/Porsche-emblem-logo-symbol-150x150.jpg 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133323\/Porsche-emblem-logo-symbol-768x768.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133323\/Porsche-emblem-logo-symbol-350x350.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133323\/Porsche-emblem-logo-symbol-365x365.jpg 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133323\/Porsche-emblem-logo-symbol.jpg 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><strong><div class=\"altpull\"> Businesses often choose emblem logos to give off a decidedly <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/vintage-logos\/\">vintage vibe<\/a>, and there&#8217;s a reason it works so well: the design replicates the old-school method of branding, which involved pressing circular rubber stamps into wax seals. <\/div><\/strong><\/p>\n<p>Many emblem logos are also based on old-world family or institutional crests \u2014 think Harvard, or even Hogwarts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15880 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164817\/hogwarts-logo-600x600.png\" alt=\"hogwarts emblem logo\" width=\"600\" height=\"600\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164817\/hogwarts-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164817\/hogwarts-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164817\/hogwarts-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164817\/hogwarts-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164817\/hogwarts-logo-365x365.png 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164817\/hogwarts-logo.png 894w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>With the weight of history baked right into its design, it&#8217;s no wonder that this type of logo translates as timeless to consumers.<\/p>\n<h2>What is the difference between symbols and emblems?<\/h2>\n<p>Though both are often used interchangeably, there are several key differences between the two terms.<\/p>\n<ul>\n<li><strong>A symbol<\/strong> is a glyph or character that stands in as a concrete representation of an object, idea, or relationship.<\/li>\n<li><strong>An emblem<\/strong> is a more abstract representation, either of an individual (like a king), a group of individuals (like a sports team), or an idea (like a moral truth). Often, emblems are worn as badges or are sewn onto clothing to show affiliation.<\/li>\n<\/ul>\n<p>You frequently see symbols incorporated into the design of an emblem logo to convey a message. For example, a skull and crossbones on their own are obviously a symbol of poison. When it appears somewhere on an emblem, its meaning becomes less literal: it implies an association with danger or rebelliousness.<\/p>\n<div class=\"cta cta--grey cta--shortcode\" data-plugin=\"BLOG_FULL\">\n  <div class=\"cta__container\">\n    <h2 class=\"cta__headline\"> Try designing your own emblem logo for free! <\/h2>\n    <form\n      class=\"cta__form\"\n      action=\"\/logo-maker\/app\"\n      method=\"GET\"\n    >\n      <input class=\"cta__input\" type=\"text\" name=\"company_name\" value=\"\" placeholder=\"Enter your company name\">\n      <button class=\"cta__button cta__button--primary\">Get started<\/button>\n    <\/form>\n  <\/div>\n<\/div>\n<h2>Emblem logo design tips<\/h2>\n<p>There&#8217;s no getting around the fact that your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/importance-of-logos\/\">logo is vitally important<\/a> to the success of your business. It gives potential customers immediate insight into who you are and what you can offer them. Emblem logos, in particular, are great at conveying a very unique message about your brand at first glance.<\/p>\n<div id='gallery-3' class='gallery galleryid-15870 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171333\/20057622-1024x776.jpg\" class=\"attachment-large size-large\" alt=\"logo made in Looka\" aria-describedby=\"gallery-3-15890\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171333\/20057622-1024x776.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171333\/20057622-600x455.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171333\/20057622-768x582.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171333\/20057622-350x265.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171333\/20057622.jpg 1095w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-15890'>\n\t\t\t\tMade in Looka\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171506\/20057614-1024x776.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171506\/20057614-1024x776.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171506\/20057614-600x455.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171506\/20057614-768x582.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171506\/20057614-350x265.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171506\/20057614.jpg 1095w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>If you&#8217;re ready to bring your emblem logo to life, here are <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-design-tips\/\">a few tips<\/a> that will help you get started:<\/p>\n<h3>1. Pick the right container shape<\/h3>\n<p>The shape you fit your emblem logo design into is literally what holds it all together. For that reason, the container is just as important as the design itself.<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li><strong>Circle-shaped emblem<\/strong> logos are classic. The stamps used on wax seals that inspire the designs of today were circular, and indeed, a large number of emblem logos are round. Along these lines, you can also go oval. (Look at Ford&#8217;s logo for a textbook example.)<\/li>\n<li><strong>Crest-shaped logos<\/strong> hearken back to the heraldic days of yore when family names were proudly emblazoned across ornate shields. The crest conveys an established heritage, perhaps more than any other shape.<\/li>\n<li><strong>Squares and rectangles<\/strong> are solid selections too, conveying a sense of stability, efficiency, and professionalism. However, you could just as easily think outside the box and try an unexpected shape \u2014 <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/famous-triangle-logos\/\">like the triangle<\/a>.<br \/>\nMake sure it&#8217;s scalable<\/li>\n<\/ul>\n<p><\/div>\n<p>Emblem logos are all about the details \u2014 but more often than not, those details end up being their biggest downfall. It doesn&#8217;t matter how elegant your design is \u2014 if it doesn&#8217;t scale properly, it will end up looking like a muddled mess at small sizes. Intricate flourishes, fanciful etch marks, and flowing fonts might pack a punch on a T-shirt, but they often become illegible as soon as the logo is scaled down to smartphone screen size. This unfortunate dilemma can severely limit your branding options.<\/p>\n<p>The solution? Keep your design and <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/color-combinations\/\" target=\"_blank\" rel=\"noopener\">color scheme<\/a> as simple and scalable as possible while still preserving the classic emblem look. Make sure you create your file in <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/everything-you-need-to-know-about-logo-file-types-and-what-to-use-them-for\/\">vector format<\/a>. Then, test your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-size-guidelines\/\" target=\"_blank\" rel=\"noopener\">logo at different sizes<\/a> and on different mockups.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15881 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164937\/NFL-logo-600x400.jpg\" alt=\"nfl emblem logo\" width=\"600\" height=\"400\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164937\/NFL-logo-600x400.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164937\/NFL-logo-350x233.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164937\/NFL-logo.jpg 618w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The NFL logo is an excellent example of a scalable emblem. It&#8217;s instantly recognizable \u2014 and readable \u2014 at any size.<\/p>\n<h3>2. Avoid adding a slogan<\/h3>\n<p>When it comes to <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/dos-and-donts-of-using-a-logo-slogan\/\">adding words or slogans<\/a> to emblem logos, less is more. Space is at a premium within those container walls. Those little extras that appear on so many logos, as &#8220;year established&#8221;, often shrink to oblivion when the logo is scaled down. For a perfect example of this, look at the official seals of US states. The words on them are almost impossible to read below a certain size.<\/p>\n<p>You&#8217;ll notice that most major brands stick to their company name (or its acronym) only.<\/p>\n<h3>3. Consider your colors carefully<\/h3>\n<div id='gallery-4' class='gallery galleryid-15870 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170605\/construction-5436818-1024x776.png\" class=\"attachment-large size-large\" alt=\"examples of a pink emblem logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170605\/construction-5436818-1024x776.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170605\/construction-5436818-600x455.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170605\/construction-5436818-768x582.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170605\/construction-5436818-350x265.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170605\/construction-5436818.png 1095w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171030\/20063345-1024x776.jpg\" class=\"attachment-large size-large\" alt=\"emblem logo example\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171030\/20063345-1024x776.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171030\/20063345-600x455.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171030\/20063345-768x582.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171030\/20063345-350x265.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212171030\/20063345.jpg 1095w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>While bold, <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/neon-color-palettes\/\" target=\"_blank\" rel=\"noopener\">high-drama colors<\/a> are great for grabbing extra eyeballs, you hardly ever see them used in emblem logos. A subtle color scheme with muted or <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/25-winter-color-palettes\/\">neutral tone<\/a>s better suits the timeless sophistication of this logo style. Emblem logos also tend to be more intricate than most, so fewer shades mean less chance of information overload. You don&#8217;t want your message to get lost in a mishmash of <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-color-combinations\/\" target=\"_blank\" rel=\"noopener\">color combinations<\/a>.<\/p>\n<h3>4. Remember your audience<\/h3>\n<p>You might have made the most beautiful emblem logo in the world, but if your design doesn&#8217;t align with your brand or connect with your consumers, it will fade into the background. Although you no doubt have impeccable taste, you&#8217;re designing for your audience, not you.<\/p>\n<div id='gallery-5' class='gallery galleryid-15870 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191023110428\/20063427-1024x776.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191023110428\/20063427-1024x776.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191023110428\/20063427-600x455.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191023110428\/20063427-768x582.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191023110428\/20063427-350x265.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191023110428\/20063427.jpg 1095w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"485\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170537\/beauty-7899712-1024x776.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170537\/beauty-7899712-1024x776.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170537\/beauty-7899712-600x455.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170537\/beauty-7899712-768x582.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170537\/beauty-7899712-350x265.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212170537\/beauty-7899712.png 1095w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Remove yourself from the design altogether, and focus instead on the traits of your company&#8217;s target demographic. Better yet, take it a step further and look to your competitors for inspiration, and see what&#8217;s working for them. Are there certain colors that keep cropping up? What are some typical <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/choosing-and-using-your-logo-font\/\" target=\"_blank\" rel=\"noopener\">font choices<\/a>? Your established industry peers have likely spent top dollar on market research, so following their lead will help you make better decisions in your own logo design process.<\/p>\n<h2>When to choose an emblem logo<\/h2>\n<p>Emblem logos are an excellent choice for modern businesses that want to give a nod to time-honored traditions, with just a hint of whimsy. This type of logo taps right into consumers&#8217; love of nostalgia, while at the same time communicating confidence, heritage, and prestige.<\/p>\n<h3>Go with an emblem logo if:<\/h3>\n<ul>\n<li>You want to link your company or industry to its historic roots.<\/li>\n<li>You want to convey a sense of established authority with a legacy behind it \u2014 think police badges. (This can be especially helpful if your business is relatively new on the scene.)<\/li>\n<li>You want to add a distinguished and\/or intellectual flavor to your brand, with or without a sense of playful irony.<\/li>\n<li>You want to make your consumers feel like they&#8217;re connected to a certain community of like-minded people. (The emblems of British soccer teams are an excellent example of this.)<\/li>\n<\/ul>\n<h3>Don&#8217;t go with an emblem logo if:<\/h3>\n<ul>\n<li>You want to convey an ultra-modern, futuristic vibe.<\/li>\n<\/ul>\n<p>Emblem logos are among the most traditional types of logos, so they aren&#8217;t the best representation of cutting-edge or high-tech companies.<\/p>\n<h3>How do I create my own emblem logo?<\/h3>\n<p>Envisioning the perfect emblem logo for your business doesn&#8217;t have to be intimidating. In fact, you can create one yourself right now, no design experience is required. Our <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/\">logo maker<\/a> makes it easy.<\/p>\n<p>Emblem logos have outsized personalities that extend beyond their shapely borders. Using an emblem logo for your business is an all-around great way to make your mark!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emblem logos are universal. They&#8217;re found across every industry around the world, from universities, sports teams, major car brands, state flags, and even the logo on your Starbucks coffee cup. Once you&#8217;re familiar with what emblem logos look like, they&#8217;re pretty hard to miss. Here are a just few instantly-recognizable examples: &nbsp; Harley Davidson Starbucks [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":15879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emblem Logos: A Brief Introduction | Looka<\/title>\n<meta name=\"description\" content=\"Emblem logos have outsized personalities that extend beyond their shapely borders. 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