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![\"emblem](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220526160351\/emblem-type-of-logo.png\")
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- Harley Davidson<\/li>\n
- Starbucks<\/li>\n
- Paramount<\/li>\n
- Warner Brothers<\/li>\n
- Stella Artois<\/li>\n
- Superman’s shield<\/li>\n<\/ul>\n
What are the four basic types of logos?<\/h3>\n
Before we delve any further into this very distinctive logo style, it helps to have a little background on what it’s up against. Here’s a brief rundown of the four main categories of logos<\/a>.<\/p>\n
1. Brandmark logos<\/h4>\n
Of the four logo types, this is the most basic: you’re conveying your brand’s message and personality with a solitary graphic, usually an abstract symbol<\/a> of some sort. Also known as a pictorial mark, there’s absolutely no text to be seen. This means the image you choose has to be strong enough to stand on its own as a representation of your entire business.<\/p>\n
Example of a brandmark logo: Apple’s iconic apple symbol.<\/p>\n
2. Wordmark logos<\/h4>\n
This type of logo takes it to the other extreme: your logo is literally the name of your business. Sometimes this literalness is taken to the next level, with a tagline stating what your company does or when it was established. Because there’s no imagery, wordmark logos rely heavily on typography to stand out from the crowd.<\/p>\n
This logo style is very cost-effective for start-ups because there are fewer graphical elements. Furthermore, it can help establish name recognition.<\/p>\n
Example of a wordmark logo: Walmart.<\/p>\n
![\"walmart](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162137\/Walmart_logo.svg-600x150.png\")
<\/p>\n3. Lettermark logos<\/h4>\n
Like wordmark logos, this type of logo relies solely on typography \u2014 only this time the company’s initials are used exclusively to represent the brand.<\/p>\n
This logo style is minimalistic and scales down well, and it’s especially effective if a company’s full name is a mouthful. The drawback? Using just your initials to represent your brand can leave potential customers out of the loop.<\/p>\n
Example of a lettermark logo: IBM.<\/p>\n
![\"ibm](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212162306\/ibm-logo-600x339.jpg\")
<\/p>\n4. Combination mark logos<\/h4>\n
This type of logo is exactly what it says it is: the combination of a brandmark and a wordmark, in one tidy package. You could argue this logo style gives you the best of both worlds. You get the clarity of text with the eye-catching appeal of an image.<\/p>\n
Example of a combination mark logo: Mastercard.<\/p>\n
![\"mastercard](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212163005\/mastercard-logo-600x433.jpg\")
<\/p>\nSo what is an emblem logo, exactly?<\/h2>\n
Similar to combination mark logos, emblem logos combine images with text. The difference? Emblem logos encapsulate their design features within a frame or border. <\/strong>Combination logos do not. Emblem logos also rarely use a mascot. Any imagery is instead more symbolic, and it often fuses seamlessly with the text.<\/p>\n
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![\"superman](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221026163518\/superman-logo-600x450.png\")
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![\"Porsche](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20221011133323\/Porsche-emblem-logo-symbol-600x600.jpg\")
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\n\t\t<\/div>\n\nBusinesses often choose emblem logos to give off a decidedly vintage vibe<\/a>, and there’s a reason it works so well: the design replicates the old-school method of branding, which involved pressing circular rubber stamps into wax seals. <\/div><\/strong><\/p>\nMany emblem logos are also based on old-world family or institutional crests \u2014 think Harvard, or even Hogwarts.<\/p>\n
![\"hogwarts](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20191212164817\/hogwarts-logo-600x600.png\")
<\/p>\nWith the weight of history baked right into its design, it’s no wonder that this type of logo translates as timeless to consumers.<\/p>\n
What is the difference between symbols and emblems?<\/h2>\n
Though both are often used interchangeably, there are several key differences between the two terms.<\/p>\n
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- A symbol<\/strong> is a glyph or character that stands in as a concrete representation of an object, idea, or relationship.<\/li>\n
- An emblem<\/strong> is a more abstract representation, either of an individual (like a king), a group of individuals (like a sports team), or an idea (like a moral truth). Often, emblems are worn as badges or are sewn onto clothing to show affiliation.<\/li>\n<\/ul>\n
You frequently see symbols incorporated into the design of an emblem logo to convey a message. For example, a skull and crossbones on their own are obviously a symbol of poison. When it appears somewhere on an emblem, its meaning becomes less literal: it implies an association with danger or rebelliousness.<\/p>\n
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![\"apple](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190710091256\/apple-600x359.png\")
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