{"id":16003,"date":"2020-01-02T11:44:17","date_gmt":"2020-01-02T16:44:17","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=16003"},"modified":"2024-01-02T14:35:16","modified_gmt":"2024-01-02T19:35:16","slug":"best-logo-redesigns-of-2019","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-logo-redesigns-of-2019\/","title":{"rendered":"The 7 Best Logo Redesigns of 2019"},"content":{"rendered":"

It\u2019s 2020. Dogs can run for office, Sweden doesn\u2019t exist, and photosynthesis is your new favorite diet. Okay, not quite, but a lot has changed in the past year. Namely, some of the world\u2019s most iconic logos! <\/span>That\u2019s why we\u2019re taking a look at some of the best logo redesigns of 2019 to help you understand the process behind <\/span>making a new logo<\/span><\/a>, why they worked, and why they needed an update in the first place.<\/span><\/p>\n

Check out the most recent logo redesigns of 2023 here!<\/a> <\/div>\n

Let\u2019s get right into it!<\/span><\/p>\n

Logo Redesign 1: Nordstrom<\/b><\/h2>\n

\"Nordstrom<\/p>\n

The mid 2010s saw fashion companies shedding their serifs en masse, in one of the weirdest logo design trends of the decade. In September 2019, Nordstrom finally showed up to the party and, unlike most of its contemporaries, actually came up with a better logo design in the process.<\/span><\/p>\n

Why it works<\/b><\/h3>\n

Weight<\/strong><\/p>\n

Nordstrom took a subtle approach to its new sans serif logo, smoothing things out and sharpening them up at the same time. <\/span>The end result? A graceful logo that hasn\u2019t deviated too far from the old style. The Os are rounder, the N and M are now razor-sharp, and the additional thickness of the lettering gives 2019\u2019s logo more gravitas than before.<\/span><\/p>\n

\n

Logo Redesign 2: Lays<\/b><\/h2>\n

\"Lays<\/p>\n

Updating a classic logo<\/span><\/a> takes serious guts, and plenty of companies get it wrong from time to time. Lay\u2019s, however, is not one of them.<\/span><\/p>\n

Why it works<\/b><\/h3>\n

Movement<\/strong><\/p>\n

Comparing the before and after shows how the original red banner was slightly skewed, with a distinct upward kink to accommodate the \u2018L\u2019. Even this subtle deviation from circularity breaks up the flow of the design.\u00a0<\/span><\/p>\n

Putting both logos next to each other makes the old one look clumsy, with the discrete visual elements of text, banner, and ball not quite falling together smoothly.<\/span><\/p>\n

<\/b>Tip: When <\/span>designing your logo<\/span><\/a>, try out multiple versions. Sometimes, just putting a few executions side by side will help you work out the kinks. <\/div><\/span><\/p>\n

Color<\/strong><\/p>\n

Too many shadows, shines, and gradients in the old logo made it feel too busy. The new logo\u2019s simple color palette made it way more solid and punchy.<\/span><\/p>\n

For example, take a look at how the amber circle around the ball links up to the banner\u2019s shadow. Do you see how much coherence and solidity this creates for the logo as a whole? Similarly, look at how reducing the shadow beneath the text paradoxically made it stand out even more<\/span>.\u00a0<\/span><\/i><\/p>\n

The takeaway? Design is about the elements you leave out, not just the ones you put in!<\/span><\/p>\n

Shape<\/strong><\/p>\n

Small design choices in the shape of the text have totally unlocked the Lay’s logo\u2019s potential. Before, the tails of the L and the Y seemed to be fighting each other. Now, the eye follows the gestural swoosh of the L, the Y, and the floating apostrophe\u2014which perfectly breaks into the red boundary line. This creates a coherent motion that flows through the whole logo.<\/span><\/p>\n

\n
\n

Time for a logo redesign? Make a new logo now! <\/h2>\n \n \n