{"id":16076,"date":"2020-01-14T16:40:49","date_gmt":"2020-01-14T21:40:49","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=16076"},"modified":"2020-03-30T16:39:29","modified_gmt":"2020-03-30T20:39:29","slug":"font-trends-2020","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/font-trends-2020\/","title":{"rendered":"Font Trends 2020: The 15 Best Fonts to Use This Year"},"content":{"rendered":"<p>2020 is going to be split right down the middle when it comes to font trends.<\/p>\n<p>One one side, we\u2019ll see the modern sans serif fonts that have dominated the digital space continue to flourish, and on the other, colorful and expressive \u2018character\u2019 fonts will become more popular with brands and designers alike.<\/p>\n<p>Monotype, one of the most renowned typeface foundries in the world, summed it up in a recent ebook, <a href=\"https:\/\/hello.monotype.com\/5-Type-Trends-for-Brands-2020.html\" target=\"_blank\" rel=\"noopener noreferrer\">5 Type Trends for Brands in 2020:<\/a><\/p>\n<div class=\"altpull\"> &#8220;It\u2019s likely that we\u2019ll see brands rebelling against design trends and embracing more quirky alternatives to the geometric sans. Still, when it comes to the demands of branding, the geometric sans serif is undoubtedly a workhorse, and it\u2019s likely to remain the popular choice for some time yet.&#8221; <\/div>\n<p>Let\u2019s take a look at the font trends that will define the next year, and learn from the best about <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/good-fonts-for-logos\/\">how to choose fonts for your logo<\/a> and brand identity as a whole. You&#8217;ll notice checkpoints along the way where we&#8217;ve demystified some of the font and design jargon you find out there. After this, you&#8217;ll be a design pro!<\/p>\n<hr \/>\n<h2>Geometric sans fonts<\/h2>\n<p>If the internet had its own handwriting, it would be a geometric sans. These are clean, utilitarian fonts that work well in both <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-print-your-logo\/\">print and digital mediums<\/a>, making them insanely popular with, well&#8230; pretty much everyone.<\/p>\n<p>Here are a few of our favorite geometric sans fonts that will dominate font trends in 2020.<\/p>\n<h3>Helvetica Now<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16078\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133201\/Helvetica-Now-600x300.jpg\" alt=\"Helvetica now font 2020\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133201\/Helvetica-Now-600x300.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133201\/Helvetica-Now-1024x512.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133201\/Helvetica-Now-768x384.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133201\/Helvetica-Now-1536x768.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133201\/Helvetica-Now-2048x1024.jpg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133201\/Helvetica-Now-350x175.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Helvetica is one of the most iconic fonts ever created. It\u2019s a go-to for designers and brands around the world thanks to its simple, clean appearance, making it versatile across print and digital platforms.<\/p>\n<p>Recently, the team over at the <a href=\"https:\/\/monotype.com\/fonts\/helvetica-now\" target=\"_blank\" rel=\"noopener noreferrer\">Monotype<\/a> foundry released a revamp of the old classic, calling it Helvetica Now.<\/p>\n<div class=\"altlist\">\n<ul>\n<li><strong>What is a foundry?<\/strong>\u00a0The name for a design studio that specializes in creating fonts. It refers to the original foundries that created solid metal and wood typefaces for letterpress printers back in the day. Pretty cool right! <\/div><\/li>\n<\/ul>\n<p>Giving Max Miedinger and Eduard Hoffman\u2019s original 1957 typeface a long-awaited facelift for the digital era, the Monotype team used dozens of creatives, using keywords like \u2018clear, legible, modern, and geometric\u2019 to inform their design process. To make for a truly flexible font, they also added tons of different weights in the process.<\/p>\n<p>\u201cHelvetica Now opens up new perspectives for design because it offers significantly expanded scope in terms of both functionality and form.\u201d- Markus Hanzer, Designer<\/p>\n<h3>Untitled Sans<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16079\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133228\/Untitled-Sans-600x293.png\" alt=\"Untitled Sans font 2020\" width=\"784\" height=\"382\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133228\/Untitled-Sans-600x293.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133228\/Untitled-Sans-1024x499.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133228\/Untitled-Sans-768x374.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133228\/Untitled-Sans-1536x749.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133228\/Untitled-Sans-350x171.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133228\/Untitled-Sans.png 1600w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Inspired by Jasper Morrison and Naoto Fukasawa\u2019s \u201cSuper Normal, Sensations of the Ordinary\u201d, Untitled Sans is the ultimate normcore font. Unassuming, inconspicuous, and beautifully legible, Untitled Sans is favored with designers particularly for headlines and continuous reading.<\/p>\n<p>Part of the beauty of Kris Sowersby\u2019s 2017 cult font is that it doesn\u2019t draw attention to itself. In an age of relentless information-stuffing, sometimes things need to be completely flat to serve their purpose. You wouldn\u2019t want a one-lane highway to suddenly start \u2018expressing itself\u2019 with creative bends and potholes just as you overtake a semi. In the same way, Untitled Sans reminds us that things often work best when you don\u2019t notice them.<\/p>\n<div class=\"cta cta--grey cta--shortcode\" data-plugin=\"BLOG_FULL\">\n  <div class=\"cta__container\">\n    <h2 class=\"cta__headline\"> Design your logo now! <\/h2>\n    <form\n      class=\"cta__form\"\n      action=\"\/logo-maker\/app\"\n      method=\"GET\"\n    >\n      <input class=\"cta__input\" type=\"text\" name=\"company_name\" value=\"\" placeholder=\"Enter your company name\">\n      <button class=\"cta__button cta__button--primary\">Get started<\/button>\n    <\/form>\n  <\/div>\n<\/div>\n<h3>Public Sans<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133252\/Public-Sans-600x260.png\" alt=\"Public Sans font 2020\" width=\"784\" height=\"339\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133252\/Public-Sans-600x260.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133252\/Public-Sans-1024x443.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133252\/Public-Sans-768x332.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133252\/Public-Sans-1536x665.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133252\/Public-Sans-350x151.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133252\/Public-Sans.png 1936w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>A public font for public digital space. Public Sans was created in 2019 as part of the United States Web Design System 2.0\u2014a set of coding and design guidelines that make it easier for government websites to make websites that follow similar structures and speak a common visual language. (Yes, the US government has its own font now.)<\/p>\n<p><a href=\"https:\/\/public-sans.digital.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\">Public Sans<\/a>, which is completely free and open-source, was modeled off Libre Franklin and comes with additional weights. It\u2019s a bold, no-nonsense font, similar to Helvetica Now in that it contains no elaborate counters, terminals, or other unnecessary fanciness.<\/p>\n<div class=\"altpull\"> Tip: If you\u2019re <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-identity-guide\/\">designing a brand identity<\/a>, it\u2019s useful to think about the font in two ways. First, what function is it there to serve? And second, what character do you want to portray? Use simple, unobtrusive fonts for continuous reading, but feel free to get creative with shorter text like logos and headlines. <\/div>\n<hr \/>\n<h2>Expressive Sans Serifs<\/h2>\n<p>A \u2018serif\u2019 typeface has little tails at the end of each stroke. \u2018Sans\u2019 is french for \u2018without\u2019 &#8211; so a sans serif just means a font without those little tails. But sans serif doesn\u2019t have to mean without character. 2020 font trends will see designers turn increasingly towards expressive sans fonts that add a little more flavor than their practical geometric forebears.<\/p>\n<h3>Goldplay<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16081\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133316\/Goldplay-600x300.png\" alt=\"Goldplay font 2020\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133316\/Goldplay-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133316\/Goldplay-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133316\/Goldplay-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133316\/Goldplay-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133316\/Goldplay.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>A soft, playful serif with a subtle edge. Based on the iconic Isidora Sans design, Latinotype designer Enrique Hernandex V softened up the terminals to create a more fun and friendly font, while retaining the bold headline quality of its predecessor.<\/p>\n<div class=\"altlist\">\n<ul>\n<li><strong>What is a font terminal? <\/strong>The end of a stroke on a letter, like the foot of a P, or the end of an L. <\/div><\/li>\n<\/ul>\n<p>Designed in 2019, <a href=\"https:\/\/latinotype.com\/display-weights?font=228\" target=\"_blank\" rel=\"noopener noreferrer\">Goldplay<\/a> comes in 2 versions, each with 7 different weights from Thin to Black (AKA not so thin), making it a great example of an expressive sans serif font created to suit multiple mediums, including logos.<\/p>\n<h3>Olivetta<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16082\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133411\/Olivetta-600x300.png\" alt=\"Olivetta font \" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133411\/Olivetta-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133411\/Olivetta-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133411\/Olivetta-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133411\/Olivetta-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133411\/Olivetta.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>It\u2019s a tradition of typeface designers to iterate on previous models, and Olivetta is no different. A powerful update of Antique Olive, Olivetta is a cheeky, retro statement font that includes a number of weights for different executions.<\/p>\n<p>We particularly love the little counters in the &#8220;e&#8221; and &#8220;a&#8221;. There\u2019s a cheeky, wink-like quality, which makes sense given that Olivetta was inspired by the \u2018ironic\u2019 typefaces of the last decade.<\/p>\n<div class=\"altlist\">\n<ul>\n<li><strong>What are font counters?<\/strong> Fully enclosed letter holes, like o, e and a. <\/div><\/li>\n<\/ul>\n<p>Olivetta also hints at a resurgence in retro-inspired fonts, specifically adapted for digital display, which we think will become more popular this year.<\/p>\n<div class=\"altpull\"> Tip: Fonts have their own flavor and character which can be used to reinforce your own brand identity. When <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-design-a-logo\/\">designing a logo<\/a>, choose a font that has the same personality as <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/personal-branding\/\">you and your business<\/a>. <\/div>\n<h3>Versus<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16083\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133454\/Versus-600x300.png\" alt=\"Versus font 2020\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133454\/Versus-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133454\/Versus-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133454\/Versus-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133454\/Versus-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114133454\/Versus.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>If you didn\u2019t get the hint from the name, the style of this font alone might give away what inspired it. Fights. More specifically, Latin American wrestling and boxing.<\/p>\n<p>Designed by Marce Moya Ochoa for Latinotype, there\u2019s a dramatic, storyteller quality to this font that we love. According to the designer, the font best suits short and block text applications &#8211; like posters or billboards &#8211; thanks to its mix and match widths and weights. It also works great with logos, thanks to its stylistic alternates and original ligatures.<\/p>\n<div class=\"altlist\">\n<ul>\n<li><strong>What are font ligatures?<\/strong> Where two letters are joined up into a single glyph, like an ampersand (&amp;). <\/div><\/li>\n<\/ul>\n<h3>Madera<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16085\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134338\/Madera-600x300.png\" alt=\"Madera font 2020\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134338\/Madera-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134338\/Madera-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134338\/Madera-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134338\/Madera-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134338\/Madera.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Madera was designed by Malou Verlomme in 2018 as a geometric sans with a little more originality and flavor. A real designer&#8217;s font, Madera works across both print and online, with sharp apexes and unique crossbar alternates that give it a powerful graphic feel.<\/p>\n<div class=\"altlist\">\n<ul>\n<li><strong>What is a typography apex?<\/strong> The point of a character where two strokes meet, like the tip of an A.<\/li>\n<li><strong>What is a typography crossbar?<\/strong> The horizontal bar, or stroke, across the middle of uppercase A and H. <\/div><\/li>\n<\/ul>\n<p>Madera is a great font for graphic posters, event swag, landing pages, and of course logos!<\/p>\n<h3>Sama Latin<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16086\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134418\/Sama-Latin-600x278.png\" alt=\"Sama Latin font 2020\" width=\"784\" height=\"363\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134418\/Sama-Latin-600x278.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134418\/Sama-Latin-1024x474.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134418\/Sama-Latin-768x355.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134418\/Sama-Latin-1536x711.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134418\/Sama-Latin-2048x948.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134418\/Sama-Latin-350x162.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>All the way from India, Ektype foundry\u2019s 2019 Sama Latin is a vibrant yet effortlessly cool font that could work well across multiple platforms. The rounded terminals complement crisp, cloud-like curves, giving Sama Latin a refreshing feel. (Does anyone else want a smoothie right now?)<\/p>\n<p>Sama, which approximately means \u2018natural ambiance\u2019 in Hindi, is a vibe-setting, plump typeface with 6 weights, perfect for UX design and wider brand identity usage. <a href=\"https:\/\/ektype.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ektype<\/a> are also worth checking out for their huge range of high-quality Indic scripts. Seriously cool!<\/p>\n<h3>Trust Sans<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16087\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134446\/Trust-Sans-600x300.png\" alt=\"Trust Sans font 2020\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134446\/Trust-Sans-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134446\/Trust-Sans-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134446\/Trust-Sans-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134446\/Trust-Sans-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134446\/Trust-Sans.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Empathetic. Contemporary. Versatile. No, this isn\u2019t the sales copy for your new companion doll. These are the words that informed designer Antonio Mej\u00eda when he was creating Trust Sans.<\/p>\n<p>Specifically designed for big corporates who need to appear less \u2018Sans Trust\u2019, this is a friendly, approachable font packed full of personality.<\/p>\n<p>Increasingly, we\u2019re seeing big business get friendlier, with fonts like Trust Sans leading the way for a more empathetic style of branding that will continue to flourish in 2020. A great example being Trade Me\u2019s rebrand a couple of years ago:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16099 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140348\/Trade-Me-600x250.png\" alt=\"trade me rebrand 2019\" width=\"600\" height=\"250\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140348\/Trade-Me-600x250.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140348\/Trade-Me-1024x427.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140348\/Trade-Me-768x320.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140348\/Trade-Me-1536x640.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140348\/Trade-Me-350x146.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140348\/Trade-Me.png 1924w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2>Character Serifs<\/h2>\n<p>We\u2019re calling it: these will be on top of the 2020 font trends. Foundries continue to craft versatile digital serifs, and brands continue to adopt them.<\/p>\n<p>As companies like Mailchimp have shown, strong statement serifs with bold <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/25-winter-color-palettes\/\">color palettes<\/a> are becoming a huge trend for brand design. It&#8217;s only going to continue.<\/p>\n<p>Mailchimp\u2019s <a href=\"https:\/\/mailchimp.com\/design\/\" target=\"_blank\" rel=\"noopener noreferrer\">2010 rebrand<\/a> included a switch to Cooper Light, a move that was seen by many as the spearhead in a retro serif-digital fusion that continues to grow among brands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16100 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140426\/Mailchimp-600x270.png\" alt=\"mailchimp font rebrand\" width=\"600\" height=\"270\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140426\/Mailchimp-600x270.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140426\/Mailchimp-1024x460.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140426\/Mailchimp-768x345.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140426\/Mailchimp-1536x691.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140426\/Mailchimp-2048x921.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140426\/Mailchimp-350x157.png 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Here are a few of the best character serif fonts to watch out for in 2020.<\/p>\n<h3>Jazmin<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16088\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134514\/Jazmin-600x300.png\" alt=\"Jazmin font 2020\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134514\/Jazmin-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134514\/Jazmin-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134514\/Jazmin-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134514\/Jazmin-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134514\/Jazmin.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Inspired by Globe Gothic, Jazmin is another retro-revamp for the digital era. A subtle, knife-edge serif adds bite to a softer hippie undertone, giving Jazmin a truly unique feel. Suited for editorial headlines, short text, logos, and brand design, Jazmin is a hugely versatile font with 8 weights, plus a more playful counterpart.<\/p>\n<h3>Breton<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16089\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134533\/Breton-600x300.png\" alt=\"Breton font \" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134533\/Breton-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134533\/Breton-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134533\/Breton-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134533\/Breton-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134533\/Breton.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Another great brand font for 2020, Breton is a geometric slab serif inspired by the city of Boston.<\/p>\n<div class=\"altlist\">\n<ul>\n<li><strong>What is a slab serif?<\/strong> A serif typeface characterized by thick, block-like serifs. <\/div><\/li>\n<\/ul>\n<p>Designed in 2019 by Daniel Hern\u00e1ndez and Rodrigo Fuenzalida, Breton juxtaposes wide rounded characters and skinny non-rounded characters, giving it a unique rhythm that\u2019s hard to place (is it elegant? Retro? British-style?). Ultimately, Breton\u2019s unique personality makes it perfect for editorial and logo design &#8211; but it might not work so well for continuous reading!<\/p>\n<h3>Recoleta<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16090\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134551\/Recoleta-600x300.png\" alt=\"Recoleta font 2020\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134551\/Recoleta-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134551\/Recoleta-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134551\/Recoleta-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134551\/Recoleta-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134551\/Recoleta.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>If Recoleta doesn\u2019t make you immediately want to jump on your Vespa and grab a double espresso, then get outta here! Inspired by 1970s classic fonts like Cooper and Windsor, Jorge Cisterna\u2019s Recoleta is a beautiful slab serif that effortlessly blends firmly planted serifs with expressively cool counters. It&#8217;s got a confidence that would be perfect for coffee shops, record stores, bars, and chocolatiers\u2014to name just a few.<\/p>\n<h3>Financier Display<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16091\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134612\/Financier-Display-600x301.png\" alt=\"Financier Display font 2020\" width=\"784\" height=\"393\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134612\/Financier-Display-600x301.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134612\/Financier-Display-1024x514.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134612\/Financier-Display-768x385.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134612\/Financier-Display-1536x770.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134612\/Financier-Display-2048x1027.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134612\/Financier-Display-350x176.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Financier\u2019s aesthetic combines digital savvy with British heritage, building off Eric Gill\u2019s original letterforms for Perpetua, a well-known serif. Originally drawn up for the rebrand of the Financial Times in 2014, Financier Display was created with both the broadsheet and the mobile screen in mind. Slick, authoritative serifs like this are a great choice for tech-driven brands and consultancies who are tired of the same old clean serifs that have dominated the last decade.<\/p>\n<p>Take Beamery, for example, who uses a crisp serif on their talent platform.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16101 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140506\/Beamery-600x318.png\" alt=\"Beamery font example\" width=\"600\" height=\"318\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140506\/Beamery-600x318.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140506\/Beamery-1024x542.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140506\/Beamery-768x407.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140506\/Beamery-1536x814.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140506\/Beamery-2048x1085.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114140506\/Beamery-350x185.png 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>Moranga<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16092\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134639\/Moranga-600x300.png\" alt=\"Moranga fonts 2020\" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134639\/Moranga-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134639\/Moranga-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134639\/Moranga-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134639\/Moranga-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134639\/Moranga.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Released January 2020, Moranga is another stunning modern-retro typeface, reminiscent of Jazmin. Similarly 70s inspired, Moranga took design inspiration from Caf\u00e9 Brasil\u2019s funky, flowing letterforms, and Cooper\u2019s weighty, retro feel. A perfect font for brand identities looking to add a friendly flavor to an undertone of cool.<\/p>\n<h3>Cookery<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16093\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134701\/Cookery-600x300.png\" alt=\"Cookery font \" width=\"784\" height=\"392\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134701\/Cookery-600x300.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134701\/Cookery-1024x512.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134701\/Cookery-768x384.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134701\/Cookery-350x175.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200114134701\/Cookery.png 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>And finally, Cookery: a beautifully flowing, hand-drawn brush typeface with irregular baselines. Scripts like this are a really great way to add dynamism and enthusiasm to your logo, which is why you often see them used in <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/vintage-logos\/\">vintage logos<\/a>.<\/p>\n<div class=\"altlist\">\n<ul>\n<li><strong>What is a font baseline?<\/strong> The bottom line on which the letters sit. <\/div><\/li>\n<\/ul>\n<p>Increasingly, brands looking for the human touch in the digital age are moving away from purely geometric sans fonts. If you really want to get personal, a hand-drawn script font like Cookery is a great way to showcase the dynamism and character of your brand.<\/p>\n<p>While these font styles probably aren\u2019t suited for continuous reading, <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/font-pair\/\">pairing them with other fonts<\/a> is a great way to give your brand a character boost.<\/p>\n<h4>Pick the best font for you!<\/h4>\n<p>Choosing the right font can be daunting, particularly when there\u2019s so many to pick from. However, this process doesn\u2019t have to be about following or bucking a trend at all. Trends are just a useful way to see what big brands are doing with fonts. When looking at font inspiration, ask yourself these questions:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li>What kind of statement are they making with this font?<\/li>\n<li>What\u2019s the nature of their work?<\/li>\n<li>How do you think the font correlates with their personality?<\/li>\n<li>How does the font work within their space, and make them unique at the same time?<\/li>\n<\/ul>\n<p><\/div>\n<p>When in doubt, go with your gut, and pick fonts that suit the character of your brand. If you\u2019re <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-identity-guide\/\">designing a brand identity<\/a>, a good rule of thumb is either pick one font for everything, one sans serif and one serif, but very rarely two serifs &#8211; since they compete for attention.<\/p>\n<p>Overall, font trends are less like strict rules and more like informative guidelines. Your brand is about you, and your font choice can reflect that. Still, it will be interesting to see what road brands choose to go down this year. Keep your eyes peeled for those retro serifs!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 is going to be split right down the middle when it comes to font trends. One one side, we\u2019ll see the modern sans serif fonts that have dominated the digital space continue to flourish, and on the other, colorful and expressive \u2018character\u2019 fonts will become more popular with brands and designers alike. Monotype, one [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":16078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Font Trends 2020: The 15 Best Fonts to Use This Year | Looka<\/title>\n<meta name=\"description\" content=\"Looking for the hottest font trends of 2020? 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