{"id":16187,"date":"2022-01-20T11:47:56","date_gmt":"2022-01-20T16:47:56","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=16187"},"modified":"2023-12-22T13:08:31","modified_gmt":"2023-12-22T18:08:31","slug":"5-branding-tips","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/5-branding-tips\/","title":{"rendered":"6 Branding Tips to Elevate Your Brand in 2024"},"content":{"rendered":"

We are in times of change, and if one thing is certain\u2013 brands that evolve with changing times stand stronger than those that don\u2019t.\u00a0<\/span><\/p>\n

While certain aspects of your brand identity<\/a> should be set in stone, i.e. your logo<\/a>, brand colors<\/a>, and brand persona<\/a>, how your brand interacts with people should remain fluid and respond to evolving customer perspectives, and trends.\u00a0<\/span><\/p>\n

Let\u2019s dive into some branding tips and trends for 2024 and how you can keep your brand front and center this year.<\/span><\/p>\n

1. Go the sustainable route<\/h2>\n

Now more than ever, consumers are going out of their way to make more sustainable buying choices. You have the opportunity to be the business that makes it easier for them. Our first branding tip? Bring sustainability to the forefront of your band.<\/p>\n

The fact is, climate change is getting harder and harder to ignore, and consumers are looking for ways they can offset their carbon footprint. Sustainable packaging, eco-friendly products, reusable or compostable containers, ethical sourcing\u2014all of these things matter to a modern-day consumer.<\/p>\n

If you want your brand to stand out in 2024, consider ways to make your business more sustainable. Don\u2019t let these efforts hide in the shadows. Bring sustainability to the forefront of your brand by communicating how you\u2019re contributing to more Earth-friendly practices with your audience and consumers.<\/p>\n

The popular dress brand, Reformation, does a great job of communicating their sustainable practices to their audience because they know how much it matters.<\/p>\n

https:\/\/instagram.com\/p\/B6Odg2ln2OC\/<\/p>\n

2. Embrace diversity<\/h2>\n

People are tired of seeing one representation of humanity in branding. We are a world of many races, colors, abilities, and cultures, and this is something to celebrate. A growing effort in branding is the turn toward diversity and inclusivity<\/a>, and it\u2019s a welcome breath of fresh air. This means, more people of color in your brand photos and illustrations, different body types and ages in your social media posts<\/a> and advertising campaigns, and an emphasis on inclusive business practices for people of different sexual and gender orientations, and physical abilities.<\/p>\n

\"diversity<\/p>\n

How can you bring more diversity and inclusion into your brand?<\/strong><\/p>\n

When selecting photos for your website or ads, go out of your way to source photos that include people of color, differing abilities, age, and orientation. If you do your own brand photography\u2014choose models the same way.<\/p>\n