{"id":16388,"date":"2020-02-12T12:13:43","date_gmt":"2020-02-12T17:13:43","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=16388"},"modified":"2023-11-15T11:44:20","modified_gmt":"2023-11-15T16:44:20","slug":"what-is-visual-hierarchy","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-is-visual-hierarchy\/","title":{"rendered":"What is Visual Hierarchy \u2014 and Why is it Important?\u00a0"},"content":{"rendered":"
You’re an entrepreneur on a budget juggling a myriad of responsibilities, and graphic design has suddenly become one of them. Maybe you’re designing a logo<\/a> for your business, a flyer, or a social media post<\/a>. Whatever it is, you’re suddenly realizing there’s a lot more to this graphic design thing than you realized. You know how you want your project to look and what information is important for your viewers but aren\u2019t sure how to present it effectively.<\/p>\n Visual hierarchy is here to help.<\/p>\n As attention spans shrink and technology evolves, designers are forced to present information in the most easily digestible way\u2013 one that guides a viewer further down a piece of collateral. This is essentially what visual hierarchy is all about.\u00a0 Visual hierarchy directs viewers to the most essential information on a page using graphic design elements like color, size, and alignment to organize and prioritize content.<\/strong><\/p>\n We\u2019ll go over four basic elements of the visual hierarchy so you can unleash the creative juices and pu!<\/p>\n Four key elements of visual hierarchy:<\/p>\n The human eye is innately drawn to color. Bright, vibrant colors stand out more than muted ones and have greater visual weight. In an interface, color might be used to create structure, or assist in navigation.<\/p>\n Color also holds meaning and creates an emotional response in viewers subconsciously. Research suggests<\/a> that blues are often received as dependable, secure, and calming, while reds are stimulating and even known to increase viewers\u2019 heart rates.<\/p>\n This ad uses color to make the viewer feel uneasy and call attention to something out of the ordinary.<\/p>\n <\/p>\nSo, what is visual hierarchy?<\/h2>\n
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\nColor provokes<\/h2>\n