{"id":16762,"date":"2020-03-10T10:59:58","date_gmt":"2020-03-10T14:59:58","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=16762"},"modified":"2023-04-27T22:58:33","modified_gmt":"2023-04-28T02:58:33","slug":"brand-voice","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-voice\/","title":{"rendered":"The Importance of A Brand Voice and How to Set One"},"content":{"rendered":"

When most people think about branding, the first thing that comes to mind is usually the visual stuff\u2014you know, logos, fonts, colors, the works. “Brand voice” is often seen as an extra, even though it’s just as essential in forming the foundations of a strong and durable brand identity<\/a>.<\/p>\n

Customers get attached to a business that feels relatable on a human level. By giving your brand its own “voice”, you’ll speak the language of your potential customers. It\u2019s a brand voice that makes us laugh, or cry, or feel empowered.\u00a0 This will break down barriers and help you get your message across loud and clear.<\/p>\n

What is a “brand voice”?<\/h2>\n

Brand voice is the tone, style, and language of a brand\u2019s communication with its customers.\u00a0 It is the voice of a brand identity.<\/p>\n

A surprising study by the Harvard Business Review found that when it comes to brand loyalty, people actually value emotional engagement<\/a> more than they value customer satisfaction. A strong brand voice can help you form a lasting impression and establish an ongoing relationship with your customers.<\/p>\n

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The bottom line is, people just want to feel connected!<\/p>\n

A brand voice that sounds like you, or talks to you the way a mentor would or a best friend would, is much more compelling than generic company communications. By ensuring your brand voice reaches your prospects in a relevant, personalized way, they get the impression that you value them on a human level and can anticipate their needs.<\/p>\n

Why is having a strong brand voice important?<\/h2>\n

Having a strong, consistent brand voice has become critical to a company’s survival in this age of constant distraction and endless scrolling. Without a strong brand voice, it’s nearly impossible for a company to gain a foothold in a world already oversaturated with marketing messages.<\/p>\n

A well-developed brand voice permeates everything from your social media posts<\/a>, website copy, and emails, to your point of sale, and even your packaging. Essentially, every customer touchpoint provides an opportunity for prospects to come into contact and become familiar with this voice.<\/p>\n

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Mejuri, a Canadian jewelry brand skyrocketed in popularity with a brand voice that spoke to professional women who buy jewelry for themselves, rather than waiting on a partner for nice shiny things. The voice is empowering, and strong, and exudes a sense of confidence.<\/p>\n

Different kinds of brand voice<\/h2>\n

You’ve probably noticed how easy it is to pinpoint the “personalities” of household name brands, with almost the same accuracy as those of your own friends.<\/p>\n