{"id":16853,"date":"2023-11-27T09:05:47","date_gmt":"2023-11-27T14:05:47","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=16853"},"modified":"2023-11-27T14:35:59","modified_gmt":"2023-11-27T19:35:59","slug":"how-to-pick-a-logo-symbol-for-your-brand","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-pick-a-logo-symbol-for-your-brand\/","title":{"rendered":"Logo Symbols: How to Pick Them for Your Brand"},"content":{"rendered":"

In many ways, your logo symbol is the center of your brand. It\u2019s the central emblem of who you are, what you do, and what people will think of your company. But how should you use a logo symbol? Is it right for your brand? And how do you make sure you pick the right one?<\/p>\n

We\u2019ve outlined the basic principles behind effective logo symbolism and added famous real-world examples of what great logo symbols look like. While it may seem like a daunting process at first, by the end of this guide you should be well on your way to picking the perfect symbol for your brand. Ready? Let\u2019s get to it.<\/p>\n

When and why to use a logo symbol<\/h2>\n

A symbol in your logo is not a prerequisite for a great brand identity<\/a>. Plenty of household names use just text. However, if you\u2019re just starting out, a logo symbol can be a great way to start capturing some kind of brand equity.<\/p>\n

Think of it this way: a logo symbol is like a magnet that attracts people\u2019s attention and gathers all their emotional associations with your company.<\/strong> Do you have to have a logo symbol? Not necessarily. But could it help you establish your visual identity<\/a> when you\u2019re just starting out? For sure!<\/p>\n

Looka\u2019s logo maker<\/a> has a logo symbol generator that instantly populates symbols based on keywords. It\u2019s free to try! <\/div>\n

Icon vs symbol<\/h2>\n

The terms \u201cicon\u201d and \u201csymbol\u201d are often used interchangeably in logo design terminology. While they both generally refer to the same thing, an icon usually depicts a literal thing, whereas a symbol can be more of an abstract visualization of that thing.<\/span><\/p>\n

\"Icon<\/p>\n

The Facebook messenger icon clearly depicts the literal use of the app, whereas the TikTok symbol abstractly communicates the app’s purpose brand persona.<\/p>\n

Different types of logo symbols<\/h2>\n

There are a ton of different types of logo<\/a> symbols out there, and they usually fall into one of these categories:<\/p>\n