{"id":17745,"date":"2020-05-20T15:49:25","date_gmt":"2020-05-20T19:49:25","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=17745"},"modified":"2023-06-22T16:48:11","modified_gmt":"2023-06-22T20:48:11","slug":"small-business-brand-experience","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/small-business-brand-experience\/","title":{"rendered":"How Small Businesses Can Create Awesome Brand Experiences"},"content":{"rendered":"

If branding is all about creating awareness of your brand promise, brand experience is proof of the lengths you’re willing to go to deliver that promise.<\/p>\n

Brand experience seamlessly integrates every touchpoint your target audience has with your brand across multiple channels,. This shapes the way they experience and relate to your business in a very holistic way.<\/p>\n

Why is brand experience important?<\/h2>\n

In this age of information overload, your potential customers are bombarded with marketing messages from the moment they look at their device. You might have the snazziest campaign in the world, but they will scroll right on by unless you give them a really good reason to slow down and take a closer look.<\/p>\n

An effective brand experience captivates your target audience by showing them you understand who they are and what they want. This lays the foundation for a deeper emotional connection and an enduring affinity with your product or service.<\/p>\n

Brand experience vs. Experiential marketing: What’s the difference?<\/h2>\n

Simply put: brand experience is a vital part of your overall marketing strategy, and experiential marketing can be part of that brand experience.<\/p>\n

So what is experiential marketing, anyway? Well, the name says it all\u2014experiential marketing is all about offering your audience an authentic, interactive experience with your brand in a live environment. You’re handing them the reins to explore it the way they want to. The goal is to help more people get to know your business better, allowing you to build brand awareness on a larger scale.<\/p>\n

The best experiential marketing encourages potential customers not only to actively engage but to contribute and share user-generated content (UGC). Word of mouth is a major factor when it comes to converting experiences to sales. A staggering 92% of consumers<\/a> trust recommendations from people they know, and 70% trust opinions from other online consumers. If you want to boost your bottom line, you need to offer experiences that give people something to talk about.<\/p>\n

8 examples of exceptional brand experiences<\/h2>\n

These businesses actively encourage meaningful interactions with their audience in unforgettable ways. The brand experiences they offer their customers are great sources of inspiration, no matter how big or small your marketing budget is.<\/p>\n

1. Patty and Bun<\/h3>\n

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The offbeat experience begins with an animated walking burger<\/a> and gets weirder (in a great way) from there. Keeping pace with current events, the London-based burger joint has a huge “lockdown DIY kit” button on their landing page.\u00a0 Click the button, and customers can purchase made-to-order burger assembly kits that are then delivered straight to their doorsteps. The website also features curated Spotify playlists, wearable merch, gift boxes that include house-made hot sauce and “Patty Pils” beer, and the owner’s original artwork on recycled cardboard.<\/p>\n

2. Peggy Adams Animal Rescue League<\/h3>\n

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This Florida-based animal shelter’s interactive\u00a0“Meet Your Match”<\/a> survey helps pet seekers match up with the perfect adoptable dog or cat for their household, an experience that feels paws-itively personal. If you want to take a closer look at where your furbaby-to-be lives, you can experience an immersive 360-degree virtual tour of the facilities. That’s not all\u2014the website also offers pet-themed virtual storytimes for kids and parents to enjoy.<\/p>\n

3. Rococo Ice Cream<\/h3>\n

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Melding together handcrafted flavors like garam masala, molasses gingersnap, and mango citrus thyme isn’t the only thing that this indie Maine ice cream parlor specializes in. Rococo has a Pints of Kindness<\/a> initiative where if you refer someone, they get entered into a raffle to receive a free gift box of ice cream.<\/p>\n

Locals can skip the lines and order the ice creams of their choice online for same-day pickup. You can also take part in the test kitchen to sample some of the newest delightfully exotic flavor concoctions. Afterward, you’ll get a shot at winning a free pint of your choice when you fill out an online survey afterward.<\/p>\n

4. Laphroaig<\/h3>\n

The Scottish whiskey distillery had the whole world laughing when they launched their huge successful #OpinionsWelcome campaign. The global contest encouraged entrants to express their most “expressive, poetic, and downright unusual” descriptions of the whiskey’s flavor palate in a text box on their website. The five winners received an all-expenses-paid trip to Islay, Scotland (home of the distillery) with a private tour. Their descriptions and full names were also printed on Laphroaig containers for the world to see.<\/p>\n