In this guide, we\u2019ll share some real estate branding tips, with some awesome examples to inspire you. Let\u2019s get started!<\/p>\n
Pick your niche<\/h2>\n
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A great way to gain brand recognition and earn credibility in the real estate game is to establish your niche. Rather than trying to help everyone, a well-defined niche will make you stand out as a specialist and naturally communicate trust to potential leads.<\/p>\n
Here are some characteristics to consider when positioning your brand in the market:<\/p>\n
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- Geographic area:<\/strong> What community or neighborhood do you want to target? If you\u2019re just getting started, this is one of the easiest ways to position your brand in the market.<\/li>\n
- Customer type:<\/strong> Who do you want to help? Are you focused on first time home buyers, business owners, or seniors? This will allow you to narrow down who you want to market your brand too.<\/li>\n
- Property type:<\/strong> What kind of property are you looking to represent or buy? The answer to this question will be entirely dependent on your geographic location and customer type.<\/li>\n
- Experience level:<\/strong> If you\u2019ve been in the field for a couple of years then you definitely have an advantage. However, years of experience doesn\u2019t make you an automatic expert. Be prepared to back up your years of experience with performance analytics, key learnings, and customer success stories. People don\u2019t just want to hear about it, they want to see proof.<\/li>\n
- Your personality:<\/strong> Your personality traits can pull people in by creating a personal connection between you and your brand. Are you driven and persistent? Or family oriented? Use an Enneagram personality test<\/a> to understand your personality traits and use them in your brand!<\/li>\n
- Specific expertise:<\/strong> A great strategy for those who are coming into real estate as a second career. Maybe you have past experience in interior design, construction, contracts, or negotiations. Your unique expertise will differentiate you from the pack!<\/li>\n<\/ul>\n
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Know who you’re serving and speak to them<\/h2>\n
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<\/p>\nNow that you\u2019ve narrowed down your niche, it\u2019s time to learn more about who you\u2019re serving and how to speak to them.<\/p>\n
Some questions you\u2019ll want to answer while researching your desired clients are:<\/p>\n
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- What is missing in the market right now?<\/li>\n
- What are some of the main pain points for your niche?<\/li>\n
- Where does your audience consume most of their information? Are they online? Active on social media? Have access to a television?<\/li>\n<\/ul>\n
These questions will help you focus your marketing efforts and create compelling content that your audience can consume. Take some time to develop a brand voice<\/a> that will appeal to the people you want to work with.<\/p>\n
If you\u2019re appealing to first time home buyers, for example, your brand voice should be friendly and informative. These folks will have a lot of questions, and you need to stand out as the one with the answers. Speak your client\u2019s language and you\u2019ll have them hooked!<\/p>\n
Pick a name for your brand<\/h2>\n
The name you choose for your real estate brand is a crucial part of your business. It\u2019s got to stand out! Coming up with a brand name<\/a> can be tough, and yes, stressful. So to help you, here are a few tips to consider:<\/p>\n
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- Keep it short and sweet:<\/strong> This will help your brand be more memorable to potential home buyers or sellers<\/li>\n
- Research keywords:<\/strong> Some of the biggest themes in real estate business names are \u201c[Noun] + Realty\/ Real Estate\u201d, as well as combining two words like \u201cLuxury Agents\u201d or \u201cHome Pros\u201d<\/li>\n
- Check available URLs:<\/strong> More businesses, especially real estate are moving online. Having a URL that includes your business name ensures you\u2019ll be easily found online.<\/li>\n
- Available trademark:<\/strong> Building a successful brand takes a lot of time and money. It\u2019s worth thinking about what you can do to protect those efforts by applying for a registered trademark.<\/li>\n
- Use a business name generator:<\/strong> using a tool like Looka’s business name generator<\/a> helps you instantly brainstorm ideas, check availability, and see logo designs. Finding a name has never been so easy or fun! <\/span><\/li>\n<\/ul>\n
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Design a great logo<\/h2>\n
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\n\t\t<\/div>\n\nYour logo is one of the first things your audience will see so you\u2019ll want to make a great first impression. Learn about the key elements of great logos here<\/a>.<\/p>\n
\n\nDesign your real estate logo now! <\/h2>\n
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- Research keywords:<\/strong> Some of the biggest themes in real estate business names are \u201c[Noun] + Realty\/ Real Estate\u201d, as well as combining two words like \u201cLuxury Agents\u201d or \u201cHome Pros\u201d<\/li>\n
- Keep it short and sweet:<\/strong> This will help your brand be more memorable to potential home buyers or sellers<\/li>\n
- Customer type:<\/strong> Who do you want to help? Are you focused on first time home buyers, business owners, or seniors? This will allow you to narrow down who you want to market your brand too.<\/li>\n