{"id":17916,"date":"2020-06-03T12:11:22","date_gmt":"2020-06-03T16:11:22","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=17916"},"modified":"2023-04-27T23:37:14","modified_gmt":"2023-04-28T03:37:14","slug":"customer-spotlight-size13","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/customer-spotlight-size13\/","title":{"rendered":"Looka Customer Spotlight: Size13"},"content":{"rendered":"
The best entrepreneurs are those that see something missing in the market and work towards filling it. That’s exactly what UK born, Hannah Ross did when she saw a significant lack of inclusivity in the fashion industry and wanted to do something about it.<\/p>\n
Currently residing in Toronto, Canada, this soon-to-be entrepreneur, decided that she could wait no longer for the fashion industry to be more accommodating – and so, Size 13<\/a> was born! A brand focused on providing the world with ethically sourced clothing for anyone regardless of gender, accessibility, sexuality, or race.<\/p>\n Throughout my life, I\u2019ve worn between a size 12 and 14, and would often jest about the necessity of a size 13.<\/p>\n I found that my access to materials and inspiration were quelled while living in the UK. Being in a city like Toronto really encouraged me to look outside the confines of my own ideas. In starting a company of my own I wanted to create capsule pieces that could withstand wear and tear without promoting waste in an already wasteful industry. I also wanted to accommodate needs across the spectrum of accessibility, gender, size, fit, and comfort.<\/p>\n <\/p>\n <\/p>\n It was a sort of a snap-of-the-fingers moment, but also just a long-awaited answer to a very annoying set of questions that my friends and I had over the years. Frequent lamentations over the trials and tribulations of buying clothing – between gendered clothing options, sizing discrimination, and lack of quality, as well as insipid and uninspired designs…. it just overbearingly became something I wanted to see on the market.<\/p>\n It was too much to wait around any longer to see someone else do it. A person who meets any of the criteria that I’ve mentioned… they’re not some niche to \u201cconquer\u201d. They’re an ignored and often mislabeled corner of a marketplace that should be a circle in the first place. They’re just people who want clothes. That’s it.<\/p>\n I think honing in on what I want the brand itself to be, and to represent. There are so many exciting avenues to go down, in terms of what to offer and express. I found, really early on, that offering x and y and z, as well as a, b, and c, was just too much too fast. Having to pace myself with what pillar to climb up, without wanting to just… Spiderman from one to the next in aggressive succession was a challenge.<\/p>\n I don’t want to burn out and end up compromising on one to do the other – which would defeat the entire point of the brand in the first place – so having to measure myself was absolutely an integral uphill battle.<\/p>\n <\/p>\n It’s probably pretty clear, but I like to get things done so that I don’t have to wait around. I didn’t like the idea of having to sift through portfolios, reels, etc., to find someone who could do what I was asking for. Because to be utterly honest, I had no idea what I wanted to ask for. What I did know was that I didn’t want to make any concessions on what makes the first impressions to anyone encountering my brand.<\/p>\n I’m not exactly a poet when it comes to explaining a visual concept – and am about as gifted with illustration as a fish is with walking – and so using an interface that allows for complete adaptability to an utter novice was such a dream. I was able to be as frustratingly fastidious as I wanted, and no one else had to suffer through it! Designing it myself meant a lack of arduous back and forth, no lengthy email threads, and no “sorry for the delay in getting back to you”. A very complete one-stop-shop!<\/p>\nWhy did you decide to start your own company?<\/h3>\n
How did you come up with the idea for your business?<\/h3>\n
What’s been the biggest struggle you’ve faced thus far in regards to starting your own business?<\/h3>\n
Why did you decide to design your own logo instead of hiring a designer?<\/h3>\n
Talk a little bit about your logo design. What makes your company unique, and how is that portrayed in your logo?<\/h3>\n