{"id":17942,"date":"2020-06-04T15:16:52","date_gmt":"2020-06-04T19:16:52","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=17942"},"modified":"2021-02-23T14:56:21","modified_gmt":"2021-02-23T19:56:21","slug":"types-of-videos","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/types-of-videos\/","title":{"rendered":"7 Types of Videos to Elevate Your Brand Right Now"},"content":{"rendered":"
When it comes to marketing small businesses on social media<\/a>, video is big \u2014 and it’s only getting bigger! There are so many different types of videos for brands to create.<\/p>\n Whether your customers want to solve problems, learn new information, or stay in the loop on the things they care about, it’s clear now they crave video content above all others.<\/p>\n The stats speak for themselves:<\/p>\n This voracious appetite for video means that you need a variety of video types to help your brand stand out and build a solid viewership.<\/p>\n Ready to start? Here are seven different types of brand videos you can create today to generate more interest in your business.<\/p>\n What they are:<\/strong> These videos give your existing customers the floor to share their experiences and thoughts about your product or service.<\/p>\n Why they work:<\/strong> From a marketing standpoint, it’s pretty hard to overestimate the value of authentic, unscripted customer testimonials<\/a>. We can thank the psychological phenomenon known as “social proof” for this. When we’re unsure about something, we’ll look to others for their opinions before we make a decision.<\/p>\n Social proof is the reason we’ll trust recommendations from friends and family before we believe even the most well-researched multi-million dollar ad campaigns.<\/p>\n Example:<\/strong> In this video made by Canvas Hair Studio, we hear from happy clients and get a bonus peek inside the salon.<\/p>\n\n
7 Types of videos for brands to create<\/h2>\n
1. Customer reviews and testimonials<\/h3>\n