{"id":18436,"date":"2022-08-15T10:27:27","date_gmt":"2022-08-15T14:27:27","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=18436"},"modified":"2023-04-27T23:00:21","modified_gmt":"2023-04-28T03:00:21","slug":"branded-packaging","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/branded-packaging\/","title":{"rendered":"Brand Packaging: Why It Matters and How to Nail it (With Examples!)"},"content":{"rendered":"

When it comes to starting a business<\/a>, brand packaging can often be an afterthought.<\/p>\n

But neglecting brand packaging bypasses a golden opportunity to influence brand perception! eCommerce businesses don\u2019t have as many touchpoints with customers as brick-and-mortar businesses do. So, it\u2019s important to tap into the ones that are available!<\/p>\n

We\u2019ll cover the benefits of brand packaging, along with some examples of the best brand packaging out there. Let\u2019s dive in!<\/p>\n

What is brand packaging?<\/h2>\n

Before a customer sees and experiences your product, their first impression of your brand is of your packaging. Brand packaging is the physical wrapping or container that holds your product and represents your brand identity<\/a>.\u00a0\u00a0<\/strong><\/p>\n

This makes it a key touchpoint for establishing a connection with your customer and an important extension of your brand experience<\/a>. In fact, 40% of online shoppers say branded packaging makes them more likely to recommend a product to friends.<\/p>\n

If you\u2019re not quite convinced yet, here are four reasons why branded packaging can make all the difference to your brand.<\/p>\n

Why brand packaging matters<\/h2>\n

Let\u2019s look at the reasons brand packaging can improve your business and amplify your customer’s experience.<\/p>\n

1. Branded packaging is a point of difference in a competitive market<\/h3>\n
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Logo make with the looka logo maker<\/p><\/div>\n

With US eCommerse sales expected to reach $875 billion by 2022<\/a>, branded packaging is an effective way of differentiating your product in the increasingly populated online space.<\/p>\n

Companies that use standard stock shipping boxes or parcels run the risk of looking bland. This means being more easily forgotten by their customers.<\/p>\n

Having packaging that\u2019s unique to your brand is a big advantage to help you wow your customer and stand out.<\/strong> Humans are visual creatures and appearances help us form first impressions. As a brand, you want to win over your customers and that starts with a strong visual identity.<\/p>\n

Tip: Even the smallest touch of branding on your packaging can step your packaging game up. If you\u2019re after an economical option, you could order customized tape with your logo<\/a> on it to seal a plain box and liven up its exterior.<\/div>\n

2. Branded packaging reinforces your brand\u2019s identity and tells its story<\/h2>\n
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Source: Forner Studio on Behance<\/p><\/div>\n

Delivery packaging is a crucial part of brand consistency. Think of it as an extension of your brand from its digital channels, right through to the tangible experience the customer has when they receive the product.<\/p>\n

It\u2019s a part of your brand\u2019s story. Think about the mission, values, and personality behind your brand and how you can bring that into your packaging.<\/strong> Adding your logo and brand colors<\/a> is a good start, but there are tons of other elements to include!<\/p>\n

<\/p>\n
    \n
  • Tissue paper<\/li>\n
  • Postcards<\/li>\n
  • Printed art<\/li>\n
  • Business cards<\/a><\/li>\n
  • Stickers<\/li>\n
  • Branded ribbon<\/li>\n
  • Custom logo stamp<\/li>\n
  • A handwritten thank-you note<\/li>\n<\/ul>\n

    <\/div>\n

    These are just some ideas for how to further your brand\u2019s story in your packaging.<\/p>\n

    Tip: For maximum brand awareness, look for the custom packaging<\/a> option that is the most impactful. For example, branded mailer bags show the customer who the package is from immediately. This builds anticipation and excitement for the rest of the unboxing experience. <\/div>\n

    4. Branded packaging can help with your online marketing strategy<\/h3>\n
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    Stay Hungry on Behance<\/p><\/div>\n

    Remember the childhood thrill of opening gifts on your birthday? The grown-up version of this is the unboxing experience.<\/p>\n

    An unboxing experience<\/a> is a phenomenon that\u2019s swept the internet where customers document themselves opening beautifully packaged products. Some YouTube unboxing videos have racked up views in the millions.<\/p>\n